A data profile of the people who buy, follow and care about University and college admission in Germany — modelled from more than twelve digital signal sources. University and college admission has an estimated audience of 874,754 people in Germany.
University and college admission has an estimated audience of 874,754 people in Germany. 57.8% are female, 42.2% are male, average age 32.5. Top brand affinities: Vestibular, Exame Nacional do Ensino Médio, Master of International Business, Bachelor of Pharmacy, Business education.
Top brand affinities include Vestibular, Exame Nacional do Ensino Médio, Master of International Business, with strongest over-indexing on Vestibular (36.57× the country average).
Demographically, the University and college admission audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical University and college admission fan in Germany is more female, around 32.5 years old, with strong Career Orientation tendencies and a notable affinity for Vestibular.
The key figures that characterise the University and college admission profile in Germany.
57.8% are female, 42.2% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 32.5 |
| Estimated audience size | 874,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide University and college admission audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 28.0% |
| India | 13.2% |
| United States | 11.5% |
The strongest cross-interests of the University and college admission audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Study in the UK | Business & Career | 51.30× | ||
| 02 | Bachelor of Information Technology | Business & Career | 38.12× | ||
| 03 | Vestibular | Health | 36.57× | ||
| 04 | Master of International Business | Business & Career | 33.93× | ||
| 05 | Exame Nacional do Ensino Médio | Business & Career | 33.33× | ||
| 06 | Higher education in the United States | Politics & Society | 30.32× | ||
| 07 | Bachelor of Business Management | Business & Career | 30.25× | ||
| 08 | Bachelor of Pharmacy | Business & Career | 29.09× | ||
| 09 | Business education | Business & Career | 26.12× | ||
| 10 | Liberal arts education | Business & Career | 20.59× | ||
| 11 | Bachelor's degree or higher | Business & Career | 17.21× | ||
| 12 | Community college | Business & Career | 17.19× | ||
| 13 | International school | Business & Career | 15.82× | ||
| 14 | Study abroad | Business & Career | 15.30× | ||
| 15 | International education | Business & Career | 14.73× | ||
| 16 | Undergraduate education | Business & Career | 14.26× | ||
| 17 | International student | Business & Career | 10.91× | ||
| 18 | High school | Business & Career | 8.19× | ||
| 19 | Master of Business Administration | Business & Career | 7.86× | ||
| 20 | College | Business & Career | 7.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.84× | |
| Risk Appetite | THRILL | 2.38× | |
| Community Orientation | OPEN | 2.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.65× | |
| DIY Mentality | THRILL | 0.67× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for University and college admission. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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