University and college admission Audience in Germany

University and college admission logo

University and college admission has an estimated audience of 874,754 people in Germany. 57.8% are female, 42.2% are male, average age 32.5. Top brand affinities: Study in the UK, Bachelor of Information Technology, Vestibular, Bachelor of Accountancy, Bachelor of Business.

Top brand affinities include Study in the UK, Bachelor of Information Technology, Vestibular, with strongest over-indexing on Study in the UK (51.3× the country average). Demographically, the University and college admission audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Convenience Orientation, Travelling.

Category: Business & Career · Type: Topic

Demographics of University and college admission fans

Demographic split for University and college admission audience in Germany
MetricValue
Female57.8%
Male42.2%
Average age32.5
Estimated audience size874,754

Audience persona

The typical University and college admission fan in Germany is more female, around 32.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Study in the UK.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University and college admission audience
BrandAffinityCategory
Study in the UK51.3×Business & Career
Bachelor of Information Technology38.12×Business & Career
Vestibular36.57×Health
Bachelor of Accountancy35.76×Business & Career
Bachelor of Business35.02×Business & Career
Master of Management34.72×Business & Career
Master of International Business33.93×Business & Career
Master of Commerce33.72×
Exame Nacional do Ensino Médio33.33×Business & Career
Master of Accountancy32.51×Business & Career
Master of Social Work32.12×Business & Career
University and college admission32.04×Business & Career
Master of Engineering31.75×Business & Career
Master of Public Administration31.46×Business & Career
Higher education in the United States30.32×Politics & Society
Bachelor of Business Management30.25×Business & Career
Master of Science in Information Technology30.09×Business & Career
Bachelor of Pharmacy29.09×Business & Career
Study abroad organization27.3×Business & Career
Master of Education26.76×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University and college admission audience
TraitClusterScore
Convenience OrientationPREMIUM6.84
TravellingTHRILL2.32
LGBTQ+ IdentityOPEN2.05
IndividualismJOY1.93
Sports ActivityPOWER1.84
Social Media UsageJOY1.83

Worldwide distribution

Worldwide audience distribution share by country for University and college admission
CountryShare
Japan28.0%
India13.2%
United States11.5%

See University and college admission audiences in other countries

More Business & Career audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for University and college admission. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.