University and college admission Audience in Germany
University and college admission has an estimated audience of 874,754 people in Germany. 57.8% are female, 42.2% are male, average age 32.5. Top brand affinities: Vestibular, Exame Nacional do Ensino Médio, Master of International Business, Bachelor of Pharmacy, Business education.
Top brand affinities include Vestibular, Exame Nacional do Ensino Médio, Master of International Business, with strongest over-indexing on Vestibular (36.57× the country average). Demographically, the University and college admission audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Career Orientation, Sustainability.
Category: Business & Career · Type: Topic
Demographics of University and college admission fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 32.5 |
| Estimated audience size | 874,754 |
Audience persona
The typical University and college admission fan in Germany is more female, around 32.5 years old, with strong Career Orientation tendencies and a notable affinity for Vestibular.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vestibular | 36.57× | Health |
| Exame Nacional do Ensino Médio | 33.33× | Business & Career |
| Master of International Business | 33.93× | Business & Career |
| Bachelor of Pharmacy | 29.09× | Business & Career |
| Business education | 26.12× | Business & Career |
| High school | 8.19× | Business & Career |
| College | 7.57× | Business & Career |
| Undergraduate education | 14.26× | Business & Career |
| Bachelor's degree or higher | 17.21× | Business & Career |
| International education | 14.73× | Business & Career |
| Study abroad | 15.3× | Business & Career |
| Liberal arts education | 20.59× | Business & Career |
| International student | 10.91× | Business & Career |
| Bachelor of Information Technology | 38.12× | Business & Career |
| Higher education in the United States | 30.32× | Politics & Society |
| Community college | 17.19× | Business & Career |
| Bachelor of Business Management | 30.25× | Business & Career |
| Master of Business Administration | 7.86× | Business & Career |
| International school | 15.82× | Business & Career |
| Study in the UK | 51.3× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.3 |
| Sustainability | BALANCE | 2.18 |
| Luxury Orientation | PREMIUM | 1.62 |
| Individualism | JOY | 1.55 |
| Travelling | THRILL | 1.51 |
| Mindfulness | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 28.0% |
| India | 13.2% |
| United States | 11.5% |
See University and college admission audiences in other countries
- University and college admission — United States
- University and college admission — United Kingdom
- University and college admission — France
- University and college admission — Italy
- University and college admission — Spain
- University and college admission — Brazil
- University and college admission — Japan
- University and college admission — South Korea
- University and college admission — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for University and college admission. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.