University and college admission Audience in Germany

University and college admission has an estimated audience of 874,754 people in Germany. 57.8% are female, 42.2% are male, average age 32.5. Top brand affinities: Study in the UK, Bachelor of Information Technology, Vestibular, Bachelor of Accountancy, Bachelor of Business.
Top brand affinities include Study in the UK, Bachelor of Information Technology, Vestibular, with strongest over-indexing on Study in the UK (51.3× the country average). Demographically, the University and college admission audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Convenience Orientation, Travelling.
Category: Business & Career · Type: Topic
Demographics of University and college admission fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 32.5 |
| Estimated audience size | 874,754 |
Audience persona
The typical University and college admission fan in Germany is more female, around 32.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Study in the UK.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Study in the UK | 51.3× | Business & Career |
| Bachelor of Information Technology | 38.12× | Business & Career |
| Vestibular | 36.57× | Health |
| Bachelor of Accountancy | 35.76× | Business & Career |
| Bachelor of Business | 35.02× | Business & Career |
| Master of Management | 34.72× | Business & Career |
| Master of International Business | 33.93× | Business & Career |
| Master of Commerce | 33.72× | |
| Exame Nacional do Ensino Médio | 33.33× | Business & Career |
| Master of Accountancy | 32.51× | Business & Career |
| Master of Social Work | 32.12× | Business & Career |
| University and college admission | 32.04× | Business & Career |
| Master of Engineering | 31.75× | Business & Career |
| Master of Public Administration | 31.46× | Business & Career |
| Higher education in the United States | 30.32× | Politics & Society |
| Bachelor of Business Management | 30.25× | Business & Career |
| Master of Science in Information Technology | 30.09× | Business & Career |
| Bachelor of Pharmacy | 29.09× | Business & Career |
| Study abroad organization | 27.3× | Business & Career |
| Master of Education | 26.76× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 6.84 |
| Travelling | THRILL | 2.32 |
| LGBTQ+ Identity | OPEN | 2.05 |
| Individualism | JOY | 1.93 |
| Sports Activity | POWER | 1.84 |
| Social Media Usage | JOY | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 28.0% |
| India | 13.2% |
| United States | 11.5% |
See University and college admission audiences in other countries
- University and college admission — United States
- University and college admission — United Kingdom
- University and college admission — France
- University and college admission — Italy
- University and college admission — Spain
- University and college admission — Brazil
- University and college admission — Japan
- University and college admission — South Korea
- University and college admission — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for University and college admission. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.