University and college admission Audience in Germany

University and college admission has an estimated audience of 874,754 people in Germany. 57.8% are female, 42.2% are male, average age 32.5. Top brand affinities: Vestibular, Exame Nacional do Ensino Médio, Master of International Business, Bachelor of Pharmacy, Business education.

Top brand affinities include Vestibular, Exame Nacional do Ensino Médio, Master of International Business, with strongest over-indexing on Vestibular (36.57× the country average). Demographically, the University and college admission audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Career Orientation, Sustainability.

Category: Business & Career · Type: Topic

Demographics of University and college admission fans

Demographic split for University and college admission audience in Germany
MetricValue
Female57.8%
Male42.2%
Average age32.5
Estimated audience size874,754

Audience persona

The typical University and college admission fan in Germany is more female, around 32.5 years old, with strong Career Orientation tendencies and a notable affinity for Vestibular.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University and college admission audience
BrandAffinityCategory
Vestibular36.57×Health
Exame Nacional do Ensino Médio33.33×Business & Career
Master of International Business33.93×Business & Career
Bachelor of Pharmacy29.09×Business & Career
Business education26.12×Business & Career
High school8.19×Business & Career
College7.57×Business & Career
Undergraduate education14.26×Business & Career
Bachelor's degree or higher17.21×Business & Career
International education14.73×Business & Career
Study abroad15.3×Business & Career
Liberal arts education20.59×Business & Career
International student10.91×Business & Career
Bachelor of Information Technology38.12×Business & Career
Higher education in the United States30.32×Politics & Society
Community college17.19×Business & Career
Bachelor of Business Management30.25×Business & Career
Master of Business Administration7.86×Business & Career
International school15.82×Business & Career
Study in the UK51.3×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University and college admission audience
TraitClusterScore
Career OrientationPOWER4.3
SustainabilityBALANCE2.18
Luxury OrientationPREMIUM1.62
IndividualismJOY1.55
TravellingTHRILL1.51
MindfulnessBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for University and college admission
CountryShare
Japan28.0%
India13.2%
United States11.5%

See University and college admission audiences in other countries

More Business & Career audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for University and college admission. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.