Higher education in the United States Audience in Germany

Higher education in the United States has an estimated audience of 248,650 people in Germany. 55.3% are female, 44.7% are male, average age 42.8. Top regions: Baden-Württemberg, Sachsen, Bayern. Top brand affinities: Ettifaq FC, Dog breed, Hypertext, Christmas Gift, Business English.
The average Higher education in the United States fan in Germany is 42.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Sachsen, Bayern. Top brand affinities include Ettifaq FC, Dog breed, Hypertext, with strongest over-indexing on Ettifaq FC (32.99× the country average). Demographically, the Higher education in the United States audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Higher education in the United States fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 42.8 |
| Estimated audience size | 248,650 |
Audience persona
The typical Higher education in the United States fan in Germany is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Ettifaq FC.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 23,768 | 0.7× |
| Sachsen | 23,327 | 1.91× |
| Bayern | 22,993 | 0.58× |
| Niedersachsen | 22,516 | 0.93× |
| Nordrhein-Westfalen | 22,368 | 0.41× |
| Hessen | 17,490 | 0.92× |
| Berlin | 17,174 | 1.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ettifaq FC | 32.99× | Sports |
| Dog breed | 1.61× | Pets & Animals |
| Hypertext | 4.54× | Technology & Electronics |
| Christmas Gift | 2.37× | Kids & Family |
| Business English | 3.49× | Business & Career |
| Israel | 2.49× | Travel & Leisure |
| Collectable | 1.98× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.66× | Music & Radio |
| Commercial mortgage | 2.07× | Business & Career |
| Product design | 1.56× | Business & Career |
| Nurse education | 2.35× | Kids & Family |
| Assisi | 5× | Travel & Leisure |
| Home Delivery | 2.31× | Food & Beverages |
| Škoda Kodiaq | 1.69× | Cars & Mobility |
| Inductive charging | 5.96× | Home & Garden |
| Natural rubber | 1.84× | Cars & Mobility |
| Volvo V60 | 3.65× | Cars & Mobility |
| Minestrone | 1.93× | Food & Beverages |
| Icon (magazine) | 1.89× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.19 |
| Career Orientation | POWER | 2.08 |
| LGBTQ+ Identity | OPEN | 2.03 |
| Sustainability | BALANCE | 1.84 |
| Travelling | THRILL | 1.74 |
| Individualism | JOY | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.6% |
| United Kingdom | 13.7% |
| India | 9.7% |
See Higher education in the United States audiences in other countries
- Higher education in the United States — United States
- Higher education in the United States — United Kingdom
- Higher education in the United States — France
- Higher education in the United States — Italy
- Higher education in the United States — Spain
- Higher education in the United States — Brazil
- Higher education in the United States — Japan
- Higher education in the United States — South Korea
- Higher education in the United States — India
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Higher education in the United States have in Germany?
Higher education in the United States has an estimated audience of 248,650 people in Germany, concentrated in Baden-Württemberg and Sachsen.
What is the gender split and age of Higher education in the United States fans?
55.3% of Higher education in the United States fans are female, 44.7% are male, with an average age of 42.8 years.
Which brands do Higher education in the United States fans like most?
Higher education in the United States fans show strongest brand affinity for Ettifaq FC (32.99×), Dog breed (1.61×), and Hypertext (4.54×) over the country average.
Where do Higher education in the United States fans live in Germany?
Higher education in the United States fans in Germany are most concentrated in Baden-Württemberg (reach 23,768), Sachsen (reach 23,327), and Bayern (reach 22,993). These three regions account for the largest share of the active audience.
What other brands do Higher education in the United States fans also like?
Beyond Higher education in the United States itself, the audience over-indexes on Dog breed (1.61×), Hypertext (4.54×), Christmas Gift (2.37×), and Business English (3.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Higher education in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.