Rascasse Audience Intelligence

Higher education in the United States Audience in Germany

A data profile of the people who buy, follow and care about Higher education in the United States in Germany — modelled from more than twelve digital signal sources. Higher education in the United States has an estimated audience of 248,650 people in Germany.

#6743among Topic in Germany#993in Politics & Society

The average Higher education in the United States fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Universities in the United Kingdom, Udemy, University and college admission, with strongest over-indexing on Universities in the United Kingdom (92.64× the country average).

Demographically, the Higher education in the United States audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.

The typical Higher education in the United States fan in Germany is more female, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for Universities in the United Kingdom.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Higher education in the United States profile in Germany.

Audience size
249K
in Germany
Gender
55.3%♀
44.7% male
Age
42.8
average years
Country rank
#19729
Topic in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Higher education in the United States fans

55.3% are female, 44.7% are male, average age 42.8.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Higher education in the United States audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age42.8
Estimated audience size248,650
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Higher education in the United States audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3924%
40-4927%
50+23%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Higher education in the United States audience comes from Germany.

Worldwide audience distribution share by country for Higher education in the United States
CountryShare
United States33.6%
United Kingdom13.7%
India9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Higher education in the United States audience in Germany is strongest.

Fig. 05

Top regions by affinity

Higher education in the United States fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~10K1.17×
02Berlin~10K1.09×
03Niedersachsen~20K0.99×
04Hessen~20K0.99×
05Baden-Württemberg~30K0.95×
06Bayern~40K0.93×
07Nordrhein-Westfalen~50K0.90×
Fig. 06

Affinity by region

Affinity by region — Higher education in the United States, Germany
0.90×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Higher education in the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Higher education in the United States audience
#·InterestCategoryAffinity×
01Universities in the United KingdomBusiness & Career92.64×
02College applicationBusiness & Career44.49×
03UdemyBusiness & Career37.12×
04University and college admissionBusiness & Career30.32×
05International schoolBusiness & Career28.96×
06International English Language Testing SystemBusiness & Career22.03×
07Undergraduate educationBusiness & Career19.63×
08ScholarshipKids & Family18.70×
09Student exchange programBusiness & Career16.60×
10GraduationBusiness & Career13.54×
11Photovoltaic systemHome & Garden8.03×
12Political scienceBusiness & Career5.98×
13MoodleTechnology & Electronics5.62×
14Solar powerHome & Garden4.12×
15PhotovoltaicsHome & Garden3.92×
16BooksellingLiterature3.91×
17RedditInternet & Social Media3.14×
18FamilyKids & Family2.66×
19TagesschauMovies & TV2.01×
20GermanyTravel & Leisure1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Higher education in the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Higher education in the United States audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.29×
IndividualismJOY2.25×
Community OrientationOPEN2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Higher education in the United States audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.56×
Healthy LifestyleBALANCE0.73×
Price SensitivityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Higher education in the United States have in Germany?

Higher education in the United States has an estimated audience of 248,650 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Higher education in the United States fans?

55.3% of Higher education in the United States fans are female, 44.7% are male, with an average age of 42.8 years.

03

Which brands do Higher education in the United States fans like most?

Higher education in the United States fans show strongest brand affinity for Universities in the United Kingdom (92.64×), Udemy (37.12×), and University and college admission (30.32×) over the country average.

04

Where do Higher education in the United States fans live in Germany?

Higher education in the United States fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Higher education in the United States fans also like?

Beyond Higher education in the United States itself, the audience over-indexes on Udemy (37.12×), University and college admission (30.32×), International school (28.96×), and International English Language Testing System (22.03×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Higher education in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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