Rascasse Audience Intelligence

Higher education in the United States Audience in United States

A data profile of the people who buy, follow and care about Higher education in the United States in United States — modelled from more than twelve digital signal sources. Higher education in the United States has an estimated audience of 4,329,441 people in United States.

#4124among Topic in United States#493in Politics & Society

The average Higher education in the United States fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Academic degree, Mortgage loans, FedEx, with strongest over-indexing on Academic degree (4.45× the country average).

Demographically, the Higher education in the United States audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Higher education in the United States fan in United States is more female, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Academic degree.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Higher education in the United States profile in United States.

Audience size
4.3M
in United States
Gender
57.0%♀
43.0% male
Age
44.0
average years
Country rank
#7529
Topic in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Higher education in the United States fans

57.0% are female, 43.0% are male, average age 44.0.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Higher education in the United States audience in United States
MetricValue
Female57.0%
Male43.0%
Average age44.0
Estimated audience size4,329,441
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Higher education in the United States audience in United States
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4926%
50+29%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Higher education in the United States audience comes from United States.

Worldwide audience distribution share by country for Higher education in the United States
CountryShare
United States33.6%
United Kingdom13.7%
India9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Higher education in the United States audience in United States is strongest.

Fig. 05

Top regions by affinity

Higher education in the United States fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.49×
02Hawaii~20K1.23×
03Washington, District of Columbia~20K1.22×
04Montana~10K1.22×
05Delaware~10K1.17×
06New Hampshire~20K1.16×
07Rhode Island~20K1.16×
08Maine~20K1.15×
09West Virginia~20K1.13×
10Nebraska~20K1.12×
11New Mexico~20K1.08×
12Kansas~40K1.06×
13Mississippi~40K1.05×
14Idaho~20K1.04×
15North Dakota~9K1.04×
16Arkansas~40K1.03×
17Wyoming~7K1.03×
18Iowa~40K1.02×
19Oklahoma~50K1.00×
20Utah~40K1.00×
21South Dakota~10K0.99×
22Kentucky~50K0.98×
23Alabama~60K0.97×
24Louisiana~50K0.97×
25Connecticut~40K0.97×
26Nevada~40K0.97×
27Oregon~50K0.96×
28Arizona~80K0.95×
29Missouri~60K0.93×
30South Carolina~60K0.93×
31Wisconsin~60K0.93×
32Tennessee~80K0.92×
33Indiana~70K0.92×
34Maryland~70K0.92×
35Minnesota~60K0.92×
36Massachusetts~80K0.91×
37Colorado~60K0.91×
38Washington~80K0.89×
39Michigan~100K0.88×
40Georgia~100K0.87×
41Ohio~100K0.87×
42North Carolina~100K0.87×
43New Jersey~100K0.87×
44Virginia~90K0.87×
45Pennsylvania~100K0.85×
46Illinois~100K0.83×
47Florida~200K0.81×
48New York~200K0.77×
49Texas~300K0.76×
50California~300K0.68×
Fig. 06

Affinity by region

Affinity by region — Higher education in the United States, United States
0.68×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Higher education in the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Higher education in the United States audience
#·InterestCategoryAffinity×
01Business schoolBusiness & Career6.78×
02Academic degreeBusiness & Career4.45×
03FedExBusiness & Career3.75×
04QVCMovies & TV3.53×
05Mortgage loansBusiness & Career3.11×
06Discount storesShopping3.09×
07Renewable energyBusiness & Career2.86×
08Shopping mallsShopping2.69×
09Vehicle insuranceCars & Mobility2.52×
10TMZInternet & Social Media2.49×
11Pizza HutFood & Beverages2.33×
12UniversityBusiness & Career2.30×
13TV talkshowsMovies & TV2.19×
14McDonald'sFood & Beverages2.16×
15AirbnbTravel & Leisure2.10×
16SubwayFood & Beverages2.10×
17PinterestInternet & Social Media2.01×
18StarbucksFood & Beverages1.82×
19Health careBusiness & Career1.79×
20FurnitureHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Higher education in the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Higher education in the United States audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.78×
Career OrientationPOWER1.72×
Family OrientationCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Higher education in the United States audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Luxury OrientationPREMIUM0.75×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Higher education in the United States have in United States?

Higher education in the United States has an estimated audience of 4,329,441 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Higher education in the United States fans?

57.0% of Higher education in the United States fans are female, 43.0% are male, with an average age of 44.0 years.

03

Which brands do Higher education in the United States fans like most?

Higher education in the United States fans show strongest brand affinity for Academic degree (4.45×), Mortgage loans (3.11×), and FedEx (3.75×) over the country average.

04

Where do Higher education in the United States fans live in United States?

Higher education in the United States fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Higher education in the United States fans also like?

Beyond Higher education in the United States itself, the audience over-indexes on Mortgage loans (3.11×), FedEx (3.75×), Business school (6.78×), and Discount stores (3.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Higher education in the United States audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Higher education in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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