Higher education in the United States Audience in United States

Higher education in the United States logo

Higher education in the United States has an estimated audience of 4,329,441 people in United States. 57.0% are female, 43.0% are male, average age 44.0. Top regions: California, New York, Texas. Top brand affinities: Israel, Pro-Ject, Product design, Mackenzie Foy, Iowa Hawkeyes.

The average Higher education in the United States fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Pro-Ject, Product design, with strongest over-indexing on Israel (3.54× the country average). Demographically, the Higher education in the United States audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Higher education in the United States fans

Demographic split for Higher education in the United States audience in United States
MetricValue
Female57.0%
Male43.0%
Average age44.0
Estimated audience size4,329,441

Audience persona

The typical Higher education in the United States fan in United States is more female, around 44.0 years old, with strong Career Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Higher education in the United States in United States
RegionReachAffinity
California115,0720.24×
New York105,9230.44×
Texas80,8890.22×
Illinois61,7560.43×
Mississippi51,2261.44×
Massachusetts50,1640.59×
Florida46,9360.16×
Pennsylvania45,8030.31×
Louisiana45,5460.82×
Arkansas45,5081.28×
Oklahoma44,5050.93×
Kentucky43,8000.81×
New Jersey43,6560.4×
Alabama42,3960.7×
North Carolina42,3860.33×
West Virginia42,2892.1×
Virginia41,2340.39×
Tennessee40,3900.47×
South Carolina40,1010.62×
Ohio39,1990.29×
Indiana39,0720.49×
Kansas39,0611.14×
Michigan39,0220.34×
Missouri37,8400.54×
Hawaii37,3052×
Iowa37,0831.04×
Montana36,7893.06×
Georgia36,0360.27×
Wisconsin35,8280.55×
New Hampshire34,8452.04×
Arizona34,5040.39×
Nebraska34,1211.57×
Connecticut34,0690.78×
New Mexico33,9431.56×
Nevada33,8330.81×
Rhode Island33,6472.44×
Maine33,6272.17×
Oregon33,4010.67×
Utah33,2010.86×
Vermont33,0944.35×
Maryland32,8210.44×
Minnesota32,0110.52×
Washington30,9280.36×
Colorado30,8410.45×
Delaware30,1322.52×
Washington, District of Columbia21,7561.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Higher education in the United States audience
BrandAffinityCategory
Israel3.54×Travel & Leisure
Pro-Ject6.57×Music & Radio
Product design2.41×Business & Career
Mackenzie Foy9.04×Fashion & Accessoires
Iowa Hawkeyes9.04×Sports
Penn & Teller9.04×Movies & TV
Jesse Plemons3.55×Movies & TV
Jeep Wagoneer4.6×Cars & Mobility
Emperor Entertainment Group9.04×Business & Career
Cam Ward2.49×Sports
Mangaka2.75×Literature
Kansas1.57×Travel & Leisure
Kendra Scott1.77×Fashion & Accessoires
Bully (2011 film)3.55×Movies & TV
Necktie2.64×Fashion & Accessoires
Wikia1.75×Internet & Social Media
Yoga Journal9.04×Sports
Powell's Books6.91×Shopping
Nebraska Cornhuskers football1.75×Sports
Urban horticulture1.71×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Higher education in the United States audience
TraitClusterScore
Career OrientationPOWER1.3
Community OrientationOPEN1.27
MindfulnessBALANCE1.23
Early Adopter MentalityPOWER1.23
Healthy LifestyleBALANCE1.21
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Higher education in the United States
CountryShare
United States33.6%
United Kingdom13.7%
India9.7%

See Higher education in the United States audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Higher education in the United States have in United States?

Higher education in the United States has an estimated audience of 4,329,441 people in United States, concentrated in California and New York.

What is the gender split and age of Higher education in the United States fans?

57.0% of Higher education in the United States fans are female, 43.0% are male, with an average age of 44.0 years.

Which brands do Higher education in the United States fans like most?

Higher education in the United States fans show strongest brand affinity for Israel (3.54×), Pro-Ject (6.57×), and Product design (2.41×) over the country average.

Where do Higher education in the United States fans live in United States?

Higher education in the United States fans in United States are most concentrated in California (reach 115,072), New York (reach 105,923), and Texas (reach 80,889). These three regions account for the largest share of the active audience.

What other brands do Higher education in the United States fans also like?

Beyond Higher education in the United States itself, the audience over-indexes on Pro-Ject (6.57×), Product design (2.41×), Mackenzie Foy (9.04×), and Iowa Hawkeyes (9.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Higher education in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.