International English Language Testing System Audience in Germany
International English Language Testing System has an estimated audience of 1,320,503 people in Germany. 62.5% are female, 37.5% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Test of English as a Foreign Language, Language school, Basic English, English studies, ONLINE ENGLISH.
The average International English Language Testing System fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Test of English as a Foreign Language, Language school, Basic English, with strongest over-indexing on Test of English as a Foreign Language (102.07× the country average). Demographically, the International English Language Testing System audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of International English Language Testing System fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 34.8 |
| Estimated audience size | 1,320,503 |
Audience persona
The typical International English Language Testing System fan in Germany is more female, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Test of English as a Foreign Language.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 333,608 | 1.15× |
| Bayern | 213,069 | 1× |
| Baden-Württemberg | 207,346 | 1.15× |
| Niedersachsen | 129,250 | 1.01× |
| Hessen | 116,813 | 1.16× |
| Berlin | 68,561 | 1.16× |
| Rheinland-Pfalz | 67,386 | 1.02× |
| Sachsen | 55,457 | 0.86× |
| Schleswig-Holstein | 45,024 | 0.95× |
| Brandenburg | 39,720 | 0.97× |
| Thüringen | 36,043 | 1.07× |
| Hamburg | 28,140 | 0.94× |
| Sachsen-Anhalt | 27,580 | 0.81× |
| Mecklenburg-Vorpommern | 17,726 | 0.7× |
| Saarland | 14,839 | 0.92× |
| Bremen | 12,742 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Test of English as a Foreign Language | 102.07× | Business & Career |
| Language school | 36.37× | Kids & Family |
| Basic English | 41.65× | Politics & Society |
| English studies | 35.9× | Business & Career |
| ONLINE ENGLISH | 42.74× | Business & Career |
| Language education | 18.42× | Business & Career |
| English grammar | 52.71× | Politics & Society |
| TOEIC | 25.25× | Business & Career |
| VnExpress | 30.19× | News |
| Foreign language | 13.95× | Business & Career |
| Vestibular | 25.81× | Health |
| English language | 9.52× | Politics & Society |
| English as a second or foreign language | 17.61× | Business & Career |
| British Council | 42.92× | Politics & Society |
| Exame Nacional do Ensino Médio | 23.23× | Business & Career |
| Study in Germany | 40.3× | Business & Career |
| Master of International Business | 24.25× | Business & Career |
| Graduate Management Admission Test | 40.96× | Business & Career |
| Liberal arts education | 19.81× | Business & Career |
| Udacity | 17.87× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.45 |
| Career Orientation | POWER | 1.39 |
| Sustainability | BALANCE | 1.37 |
| Travelling | THRILL | 1.37 |
| Quality Awareness | PREMIUM | 1.37 |
| Urban Lifestyle | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 11.1% |
| China | 7.9% |
| India | 7.8% |
See International English Language Testing System audiences in other countries
- International English Language Testing System — United States
- International English Language Testing System — United Kingdom
- International English Language Testing System — France
- International English Language Testing System — Italy
- International English Language Testing System — Spain
- International English Language Testing System — Brazil
- International English Language Testing System — Japan
- International English Language Testing System — South Korea
- International English Language Testing System — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does International English Language Testing System have in Germany?
International English Language Testing System has an estimated audience of 1,320,503 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of International English Language Testing System fans?
62.5% of International English Language Testing System fans are female, 37.5% are male, with an average age of 34.8 years.
Which brands do International English Language Testing System fans like most?
International English Language Testing System fans show strongest brand affinity for Test of English as a Foreign Language (102.07×), Language school (36.37×), and Basic English (41.65×) over the country average.
Where do International English Language Testing System fans live in Germany?
International English Language Testing System fans in Germany are most concentrated in Nordrhein-Westfalen (reach 333,608), Bayern (reach 213,069), and Baden-Württemberg (reach 207,346). These three regions account for the largest share of the active audience.
What other brands do International English Language Testing System fans also like?
Beyond International English Language Testing System itself, the audience over-indexes on Language school (36.37×), Basic English (41.65×), English studies (35.9×), and ONLINE ENGLISH (42.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for International English Language Testing System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.