Rascasse Audience Intelligence

International English Language Testing System Audience in Germany

A data profile of the people who buy, follow and care about International English Language Testing System in Germany — modelled from more than twelve digital signal sources. International English Language Testing System has an estimated audience of 1,320,503 people in Germany.

#2622among Topic in Germany#462in Business & Career

The average International English Language Testing System fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Test of English as a Foreign Language, Language school, Basic English, with strongest over-indexing on Test of English as a Foreign Language (102.07× the country average).

Demographically, the International English Language Testing System audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical International English Language Testing System fan in Germany is more female, around 34.8 years old, with strong Career Orientation tendencies and a notable affinity for Test of English as a Foreign Language.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International English Language Testing System profile in Germany.

Audience size
1.3M
in Germany
Gender
62.5%♀
37.5% male
Age
34.8
average years
Country rank
#5034
Topic in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International English Language Testing System fans

62.5% are female, 37.5% are male, average age 34.8.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for International English Language Testing System audience in Germany
MetricValue
Female62.5%
Male37.5%
Average age34.8
Estimated audience size1,320,503
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the International English Language Testing System audience in Germany
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

2.2%

of the worldwide International English Language Testing System audience comes from Germany.

Worldwide audience distribution share by country for International English Language Testing System
CountryShare
Japan11.1%
China7.9%
India7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International English Language Testing System audience in Germany is strongest.

Fig. 05

Top regions by affinity

International English Language Testing System fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.12×
02Baden-Württemberg~200K1.12×
03Hessen~100K1.11×
04Berlin~70K1.10×
05Bremen~10K1.08×
06Thüringen~40K1.07×
07Rheinland-Pfalz~70K1.02×
08Niedersachsen~100K1.00×
09Brandenburg~40K0.98×
10Saarland~20K0.98×
11Bayern~200K0.97×
12Schleswig-Holstein~50K0.96×
13Hamburg~30K0.96×
14Sachsen-Anhalt~30K0.91×
15Sachsen~60K0.89×
16Mecklenburg-Vorpommern~20K0.85×
Fig. 06

Affinity by region

Affinity by region — International English Language Testing System, Germany
0.85×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International English Language Testing System audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International English Language Testing System audience
#·InterestCategoryAffinity×
01Test of English as a Foreign LanguageBusiness & Career102.07×
02English grammarPolitics & Society52.71×
03British CouncilPolitics & Society42.92×
04ONLINE ENGLISHBusiness & Career42.74×
05Basic EnglishPolitics & Society41.65×
06Graduate Management Admission TestBusiness & Career40.96×
07Study in GermanyBusiness & Career40.30×
08Language schoolKids & Family36.37×
09English studiesBusiness & Career35.90×
10VnExpressNews30.19×
11VestibularHealth25.81×
12TOEICBusiness & Career25.25×
13Master of International BusinessBusiness & Career24.25×
14Exame Nacional do Ensino MédioBusiness & Career23.23×
15University of TehranBusiness & Career20.43×
16Liberal arts educationBusiness & Career19.81×
17Language educationBusiness & Career18.42×
18English as a second or foreign languageBusiness & Career17.61×
19Foreign languageBusiness & Career13.95×
20English languagePolitics & Society9.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International English Language Testing System audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International English Language Testing System audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.54×
Early Adopter MentalityPOWER1.70×
Need for SecurityCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International English Language Testing System audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
DIY MentalityTHRILL0.82×
TraditionCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International English Language Testing System have in Germany?

International English Language Testing System has an estimated audience of 1,320,503 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of International English Language Testing System fans?

62.5% of International English Language Testing System fans are female, 37.5% are male, with an average age of 34.8 years.

03

Which brands do International English Language Testing System fans like most?

International English Language Testing System fans show strongest brand affinity for Test of English as a Foreign Language (102.07×), Language school (36.37×), and Basic English (41.65×) over the country average.

04

Where do International English Language Testing System fans live in Germany?

International English Language Testing System fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do International English Language Testing System fans also like?

Beyond International English Language Testing System itself, the audience over-indexes on Language school (36.37×), Basic English (41.65×), English studies (35.9×), and ONLINE ENGLISH (42.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See International English Language Testing System audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for International English Language Testing System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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