ONLINE ENGLISH Audience in Germany
ONLINE ENGLISH has an estimated audience of 686,624 people in Germany. 45.1% are female, 54.9% are male, average age 31.3. Top regions: Baden-Württemberg, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Laneige, Headhunters (film), Gil Ofarim, Solo climbing, Gauri Khan.
The average ONLINE ENGLISH fan in Germany is 31.3 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Laneige, Headhunters (film), Gil Ofarim, with strongest over-indexing on Laneige (17.23× the country average). Demographically, the ONLINE ENGLISH audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of ONLINE ENGLISH fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 31.3 |
| Estimated audience size | 686,624 |
Audience persona
The typical ONLINE ENGLISH fan in Germany is balanced, around 31.3 years old, with strong Travelling tendencies and a notable affinity for Laneige.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 46,126 | 0.49× |
| Brandenburg | 45,859 | 2.15× |
| Nordrhein-Westfalen | 43,409 | 0.29× |
| Rheinland-Pfalz | 43,278 | 1.26× |
| Bayern | 42,835 | 0.39× |
| Niedersachsen | 38,632 | 0.58× |
| Schleswig-Holstein | 37,699 | 1.53× |
| Sachsen | 35,627 | 1.06× |
| Hessen | 33,012 | 0.63× |
| Berlin | 27,373 | 0.89× |
| Sachsen-Anhalt | 25,959 | 1.46× |
| Hamburg | 24,690 | 1.59× |
| Thüringen | 21,383 | 1.22× |
| Mecklenburg-Vorpommern | 13,699 | 1.04× |
| Bremen | 8,909 | 1.52× |
| Saarland | 4,539 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laneige | 17.23× | Beauty & Wellness |
| Headhunters (film) | 12.32× | Movies & TV |
| Gil Ofarim | 2.21× | Music & Radio |
| Solo climbing | 6.27× | Sports |
| Gauri Khan | 15.82× | Movies & TV |
| Komono, Mie | 21.17× | Travel & Leisure |
| Gloria | 5.79× | Music & Radio |
| Buddy – The Buddy Holly Story | 5.78× | Music & Radio |
| Building insulation | 5.06× | Home & Garden |
| Progressive rock | 1.55× | Music & Radio |
| Mechanic | 2.04× | Cars & Mobility |
| Alaska | 3.29× | Travel & Leisure |
| Moroccan riad | 5.39× | Politics & Society |
| Handmade Gifts | 1.85× | Kids & Family |
| Halsey, Oregon | 10.65× | Travel & Leisure |
| Natural rubber | 2.05× | Cars & Mobility |
| Glossier | 7.6× | Beauty & Wellness |
| Nurse education | 2.07× | Kids & Family |
| Hightail | 9.36× | Technology & Electronics |
| Liberace | 5.07× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.45 |
| Sports Activity | POWER | 1.42 |
| Convenience Orientation | PREMIUM | 1.37 |
| Early Adopter Mentality | POWER | 1.32 |
| Career Orientation | POWER | 1.31 |
| Urban Lifestyle | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.2% |
| Brazil | 12.8% |
| Spain | 12.2% |
See ONLINE ENGLISH audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does ONLINE ENGLISH have in Germany?
ONLINE ENGLISH has an estimated audience of 686,624 people in Germany, concentrated in Baden-Württemberg and Brandenburg.
What is the gender split and age of ONLINE ENGLISH fans?
45.1% of ONLINE ENGLISH fans are female, 54.9% are male, with an average age of 31.3 years.
Which brands do ONLINE ENGLISH fans like most?
ONLINE ENGLISH fans show strongest brand affinity for Laneige (17.23×), Headhunters (film) (12.32×), and Gil Ofarim (2.21×) over the country average.
Where do ONLINE ENGLISH fans live in Germany?
ONLINE ENGLISH fans in Germany are most concentrated in Baden-Württemberg (reach 46,126), Brandenburg (reach 45,859), and Nordrhein-Westfalen (reach 43,409). These three regions account for the largest share of the active audience.
What other brands do ONLINE ENGLISH fans also like?
Beyond ONLINE ENGLISH itself, the audience over-indexes on Headhunters (film) (12.32×), Gil Ofarim (2.21×), Solo climbing (6.27×), and Gauri Khan (15.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ONLINE ENGLISH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.