Rascasse Audience Intelligence

ONLINE ENGLISH Audience in Germany

A data profile of the people who buy, follow and care about ONLINE ENGLISH in Germany — modelled from more than twelve digital signal sources. ONLINE ENGLISH has an estimated audience of 686,624 people in Germany.

#3898among Topic in Germany#714in Business & Career

The average ONLINE ENGLISH fan in Germany is 31.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Language school, International English Language Testing System, Babbel, with strongest over-indexing on Language school (35.02× the country average).

Demographically, the ONLINE ENGLISH audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ONLINE ENGLISH fan in Germany is balanced, around 31.3 years old, with strong Career Orientation tendencies and a notable affinity for Language school.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ONLINE ENGLISH profile in Germany.

Audience size
687K
in Germany
Gender
45.1%♀
54.9% male
Age
31.3
average years
Country rank
#8989
Topic in Germany
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ONLINE ENGLISH fans

45.1% are female, 54.9% are male, average age 31.3.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for ONLINE ENGLISH audience in Germany
MetricValue
Female45.1%
Male54.9%
Average age31.3
Estimated audience size686,624
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the ONLINE ENGLISH audience in Germany
Age bracketShare%
16-1943%
20-2916%
30-3923%
40-4912%
50+6%
Fig. 04

Worldwide distribution

16.2%

of the worldwide ONLINE ENGLISH audience comes from Germany.

Worldwide audience distribution share by country for ONLINE ENGLISH
CountryShare
Germany16.2%
Brazil12.8%
Spain12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ONLINE ENGLISH audience in Germany is strongest.

Fig. 05

Top regions by affinity

ONLINE ENGLISH fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~30K1.27×
02Hamburg~20K1.13×
03Schleswig-Holstein~30K1.12×
04Rheinland-Pfalz~40K1.06×
05Sachsen-Anhalt~20K1.02×
06Sachsen~30K1.01×
07Thüringen~20K1.01×
08Bremen~6K1.01×
09Mecklenburg-Vorpommern~10K1.00×
10Saarland~8K1.00×
11Berlin~30K0.97×
12Niedersachsen~60K0.91×
13Hessen~50K0.91×
14Baden-Württemberg~80K0.87×
15Bayern~90K0.85×
16Nordrhein-Westfalen~100K0.82×
Fig. 06

Affinity by region

Affinity by region — ONLINE ENGLISH, Germany
0.82×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ONLINE ENGLISH audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ONLINE ENGLISH audience
#·InterestCategoryAffinity×
01Detroit: Become HumanGames61.92×
02International English Language Testing SystemBusiness & Career42.74×
03Language schoolKids & Family35.02×
04Toy storeKids & Family31.45×
05BabbelBusiness & Career30.79×
06There Will Be BloodMovies & TV24.50×
07American Beauty (1999 film)Movies & TV20.00×
08Rugby World CupSports20.00×
09Sean PennMovies & TV19.96×
10EDreamsTravel & Leisure15.43×
11Student exchange programBusiness & Career15.27×
12Career developmentBusiness & Career8.56×
13FanatikNews8.51×
14Master's degreeBusiness & Career7.79×
15Peppa PigKids & Family7.40×
16EmbroideryHome & Garden6.19×
17Online newspaperNews4.39×
18BooksellingLiterature3.85×
19SupermanMovies & TV3.12×
20Harry PotterMovies & TV2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ONLINE ENGLISH audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ONLINE ENGLISH audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.29×
IndividualismJOY2.03×
Convenience OrientationPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ONLINE ENGLISH audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Price SensitivityPREMIUM0.87×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ONLINE ENGLISH have in Germany?

ONLINE ENGLISH has an estimated audience of 686,624 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ONLINE ENGLISH fans?

45.1% of ONLINE ENGLISH fans are female, 54.9% are male, with an average age of 31.3 years.

03

Which brands do ONLINE ENGLISH fans like most?

ONLINE ENGLISH fans show strongest brand affinity for Language school (35.02×), International English Language Testing System (42.74×), and Babbel (30.79×) over the country average.

04

Where do ONLINE ENGLISH fans live in Germany?

ONLINE ENGLISH fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do ONLINE ENGLISH fans also like?

Beyond ONLINE ENGLISH itself, the audience over-indexes on International English Language Testing System (42.74×), Babbel (30.79×), Sean Penn (19.96×), and Detroit: Become Human (61.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See ONLINE ENGLISH audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ONLINE ENGLISH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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