Rascasse Audience Intelligence

Toy store Audience in Germany

A data profile of the people who buy, follow and care about Toy store in Germany — modelled from more than twelve digital signal sources. Toy store has an estimated audience of 302,905 people in Germany.

#238among Touchpoint in Germany#341in Kids & Family

The average Toy store fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Baby toys, ONLINE ENGLISH, Tagesschau, with strongest over-indexing on Baby toys (34.33× the country average).

Demographically, the Toy store audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toy store fan in Germany is more female, around 40.1 years old, with strong Tradition tendencies and a notable affinity for Baby toys.

Category: Kids & Family · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toy store profile in Germany.

Audience size
303K
in Germany
Gender
64.9%♀
35.1% male
Age
40.1
average years
Country rank
#17189
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toy store fans

64.9% are female, 35.1% are male, average age 40.1.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Toy store audience in Germany
MetricValue
Female64.9%
Male35.1%
Average age40.1
Estimated audience size302,905
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Toy store audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3925%
40-4920%
50+20%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Toy store audience comes from Germany.

Worldwide audience distribution share by country for Toy store
CountryShare
Brazil10.1%
United States10.0%
Colombia7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toy store audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toy store fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.88×
02Hamburg~10K1.56×
03Brandenburg~10K1.48×
04Schleswig-Holstein~10K1.15×
05Thüringen~8K1.06×
06Mecklenburg-Vorpommern~6K1.04×
07Sachsen-Anhalt~8K1.01×
08Niedersachsen~30K0.98×
09Sachsen~10K0.95×
10Nordrhein-Westfalen~60K0.94×
11Baden-Württemberg~40K0.92×
12Bayern~40K0.89×
13Hessen~20K0.86×
14Bremen~2K0.85×
15Rheinland-Pfalz~10K0.78×
16Saarland~2K0.56×
Fig. 06

Affinity by region

Affinity by region — Toy store, Germany
0.56×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toy store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toy store audience
#·InterestCategoryAffinity×
01VITKACFashion & Accessoires43.26×
02Baby toysKids & Family34.33×
03ONLINE ENGLISHBusiness & Career31.45×
04DeeZeeFashion & Accessoires28.47×
05Amber VallettaFashion & Accessoires28.08×
06BusuuBusiness & Career27.29×
07speaking englishBusiness & Career25.69×
08Fashion dollKids & Family25.16×
09Toy blockTopic24.20×
10Rosetta Stone (software)Business & Career23.61×
11Naomi WattsMovies & TV21.88×
12PepcoFashion & Accessoires17.48×
13OdessaTravel & Leisure14.23×
14Jessica AlbaMovies & TV12.20×
15Elle FanningMovies & TV11.97×
16Secret EscapesTravel & Leisure10.42×
17Peppa PigKids & Family7.84×
18Russian languagePolitics & Society7.78×
19DuolingoBusiness & Career7.24×
20TagesschauMovies & TV4.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toy store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toy store audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.41×
IndividualismJOY1.84×
Family OrientationCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toy store audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.97×
Community OrientationOPEN1.00×
SpiritualityBALANCE1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toy store have in Germany?

Toy store has an estimated audience of 302,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Toy store fans?

64.9% of Toy store fans are female, 35.1% are male, with an average age of 40.1 years.

03

Which brands do Toy store fans like most?

Toy store fans show strongest brand affinity for Baby toys (34.33×), ONLINE ENGLISH (31.45×), and Tagesschau (4.31×) over the country average.

04

Where do Toy store fans live in Germany?

Toy store fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Toy store fans also like?

Beyond Toy store itself, the audience over-indexes on ONLINE ENGLISH (31.45×), Tagesschau (4.31×), Naomi Watts (21.88×), and Pepco (17.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Toy store audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toy store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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