Toy store Audience in Germany
Toy store has an estimated audience of 302,905 people in Germany. 64.9% are female, 35.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Baby toys, ONLINE ENGLISH, Tagesschau, Secret Escapes, Pepco.
The average Toy store fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Baby toys, ONLINE ENGLISH, Tagesschau, with strongest over-indexing on Baby toys (34.33× the country average). Demographically, the Toy store audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint
Demographics of Toy store fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 40.1 |
| Estimated audience size | 302,905 |
Audience persona
The typical Toy store fan in Germany is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Baby toys.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,344 | 0.96× |
| Bayern | 46,687 | 0.96× |
| Baden-Württemberg | 37,990 | 0.92× |
| Berlin | 30,299 | 2.24× |
| Niedersachsen | 29,489 | 1× |
| Hessen | 21,134 | 0.92× |
| Brandenburg | 14,209 | 1.51× |
| Sachsen | 14,184 | 0.95× |
| Schleswig-Holstein | 12,249 | 1.13× |
| Rheinland-Pfalz | 11,830 | 0.78× |
| Hamburg | 11,089 | 1.62× |
| Thüringen | 7,898 | 1.02× |
| Sachsen-Anhalt | 7,647 | 0.97× |
| Mecklenburg-Vorpommern | 4,061 | 0.7× |
| Bremen | 2,070 | 0.8× |
| Saarland | 1,245 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baby toys | 34.33× | Kids & Family |
| ONLINE ENGLISH | 31.45× | Business & Career |
| Tagesschau | 4.31× | Movies & TV |
| Secret Escapes | 10.42× | Travel & Leisure |
| Pepco | 17.48× | Fashion & Accessoires |
| Naomi Watts | 21.88× | Movies & TV |
| Euphoria | 3.65× | Movies & TV |
| Odessa | 14.23× | Travel & Leisure |
| VITKAC | 43.26× | Fashion & Accessoires |
| Jessica Alba | 12.2× | Movies & TV |
| Fashion doll | 25.16× | Kids & Family |
| Toy block | 24.2× | |
| Elle Fanning | 11.97× | Movies & TV |
| Russian language | 7.78× | Politics & Society |
| Busuu | 27.29× | Business & Career |
| DeeZee | 28.47× | Fashion & Accessoires |
| speaking english | 25.69× | Business & Career |
| Charles Aznavour | 23.23× | Music & Radio |
| Rosetta Stone (software) | 23.61× | Business & Career |
| Duolingo | 7.24× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.77 |
| Early Adopter Mentality | POWER | 1.63 |
| Price Sensitivity | PREMIUM | 1.63 |
| Design Affinity | PREMIUM | 1.41 |
| Convenience Orientation | PREMIUM | 1.39 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 10.1% |
| United States | 10.0% |
| Colombia | 7.6% |
See Toy store audiences in other countries
More Kids & Family audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Toy store have in Germany?
Toy store has an estimated audience of 302,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toy store fans?
64.9% of Toy store fans are female, 35.1% are male, with an average age of 40.1 years.
Which brands do Toy store fans like most?
Toy store fans show strongest brand affinity for Baby toys (34.33×), ONLINE ENGLISH (31.45×), and Tagesschau (4.31×) over the country average.
Where do Toy store fans live in Germany?
Toy store fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,344), Bayern (reach 46,687), and Baden-Württemberg (reach 37,990). These three regions account for the largest share of the active audience.
What other brands do Toy store fans also like?
Beyond Toy store itself, the audience over-indexes on ONLINE ENGLISH (31.45×), Tagesschau (4.31×), Secret Escapes (10.42×), and Pepco (17.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toy store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.