Rascasse Audience Intelligence

Fashion doll Target Market in Germany

A data profile of the people who buy, follow and care about Fashion doll in Germany — modelled from more than twelve digital signal sources. Fashion doll has an estimated audience of 285,526 people in Germany.

#2287among Brand in Germany#350in Kids & Family

The average Fashion doll fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Smyths Toys Superstores, Teddy bear, Lisa Kudrow, with strongest over-indexing on Smyths Toys Superstores (119.89× the country average).

Demographically, the Fashion doll audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fashion doll fan in Germany is more female, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Smyths Toys Superstores.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fashion doll profile in Germany.

Audience size
286K
in Germany
Gender
74.7%♀
25.3% male
Age
38.2
average years
Country rank
#17977
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fashion doll

74.7% are female, 25.3% are male, average age 38.2.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for Fashion doll audience in Germany
MetricValue
Female74.7%
Male25.3%
Average age38.2
Estimated audience size285,526
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Fashion doll audience in Germany
Age bracketShare%
16-1925%
20-2918%
30-3918%
40-4917%
50+21%
Fig. 04

Worldwide distribution

77.1%

of the worldwide Fashion doll audience comes from Germany.

Worldwide audience distribution share by country for Fashion doll
CountryShare
Germany77.1%
Switzerland7.1%
Austria5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fashion doll audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fashion doll customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~80K1.29×
02Thüringen~8K1.13×
03Niedersachsen~30K1.12×
04Baden-Württemberg~40K1.11×
05Bayern~50K1.06×
06Rheinland-Pfalz~10K1.01×
07Schleswig-Holstein~10K1.00×
08Sachsen-Anhalt~8K0.98×
09Mecklenburg-Vorpommern~5K0.97×
10Brandenburg~9K0.95×
11Hamburg~6K0.95×
12Saarland~3K0.95×
13Bremen~2K0.93×
14Sachsen~10K0.90×
15Hessen~20K0.87×
16Berlin~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Fashion doll, Germany
0.85×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fashion doll audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fashion doll audience
#·InterestCategoryAffinity×
01Smyths Toys SuperstoresShopping119.89×
02Lisa KudrowMovies & TV35.88×
03Fyodor DostoyevskyLiterature24.15×
04Black Red WhiteHome & Garden23.75×
05Cult BeautyShopping20.00×
06Teddy bearKids & Family19.74×
07Matt Smith (actor)Movies & TV13.09×
08Courteney CoxMovies & TV13.04×
09Brazilian WaxingBeauty & Wellness12.45×
10Stuffed toyKids & Family10.78×
11BarbieKids & Family9.62×
12Black Friday DealsShopping8.83×
13ManKids & Family7.36×
14PregnancyKids & Family4.64×
15PetsPets & Animals3.27×
16RossmannShopping2.30×
17MoviesMovies & TV2.12×
18IKEAHome & Garden1.96×
19Arts and musicArts & Culture1.74×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fashion doll audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fashion doll audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.94×
Luxury OrientationPREMIUM1.73×
Design AffinityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fashion doll audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
DIY MentalityTHRILL0.76×
Need for SecurityCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fashion doll's target market in Germany?

Fashion doll's target market in Germany covers an estimated 285,526 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fashion doll customers?

74.7% of the Fashion doll audience are female, 25.3% are male, with an average age of 38.2 years.

03

Which brands do Fashion doll fans like most?

Fashion doll fans show strongest brand affinity for Smyths Toys Superstores (119.89×), Teddy bear (19.74×), and Lisa Kudrow (35.88×) over the country average.

04

Where do Fashion doll fans live in Germany?

Fashion doll fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Fashion doll fans also like?

Beyond Fashion doll itself, the audience over-indexes on Teddy bear (19.74×), Lisa Kudrow (35.88×), Pets (3.27×), and Black Friday Deals (8.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Fashion doll audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fashion doll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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