Fashion doll Audience in Germany
Fashion doll has an estimated audience of 191,940 people in Germany. 74.7% are female, 25.3% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Smyths Toys Superstores, Teddy bear, Lisa Kudrow, Pets, Cult Beauty.
The average Fashion doll fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Smyths Toys Superstores, Teddy bear, Lisa Kudrow, with strongest over-indexing on Smyths Toys Superstores (119.89× the country average). Demographically, the Fashion doll audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Fashion doll fans
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 38.2 |
| Estimated audience size | 191,940 |
Audience persona
The typical Fashion doll fan in Germany is more female, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Smyths Toys Superstores.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,615 | 1.25× |
| Bayern | 51,623 | 1.09× |
| Baden-Württemberg | 45,241 | 1.13× |
| Niedersachsen | 33,234 | 1.16× |
| Hessen | 19,381 | 0.86× |
| Rheinland-Pfalz | 15,096 | 1.02× |
| Sachsen | 13,178 | 0.91× |
| Berlin | 11,920 | 0.91× |
| Schleswig-Holstein | 10,661 | 1.01× |
| Brandenburg | 8,674 | 0.95× |
| Thüringen | 8,119 | 1.08× |
| Sachsen-Anhalt | 7,271 | 0.95× |
| Hamburg | 6,353 | 0.96× |
| Mecklenburg-Vorpommern | 5,214 | 0.93× |
| Saarland | 3,282 | 0.91× |
| Bremen | 2,199 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smyths Toys Superstores | 119.89× | Shopping |
| Teddy bear | 19.74× | Kids & Family |
| Lisa Kudrow | 35.88× | Movies & TV |
| Pets | 3.27× | Pets & Animals |
| Cult Beauty | 20× | Shopping |
| Barbie | 9.62× | Kids & Family |
| Black Friday Deals | 8.83× | Shopping |
| Movies | 2.12× | Movies & TV |
| Stuffed toy | 10.78× | Kids & Family |
| Black Red White | 23.75× | Home & Garden |
| Barbie | 3.06× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| Courteney Cox | 13.04× | Movies & TV |
| Pregnancy | 4.64× | Kids & Family |
| Fyodor Dostoyevsky | 24.15× | Literature |
| Man | 7.36× | Kids & Family |
| Business and industry | 1.51× | Business & Career |
| Rossmann | 2.3× | Shopping |
| Brazilian Waxing | 12.45× | Beauty & Wellness |
| IKEA | 1.96× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.17 |
| LGBTQ+ Identity | OPEN | 1.98 |
| Urban Lifestyle | OPEN | 1.76 |
| Creativity | OPEN | 1.75 |
| Price Sensitivity | PREMIUM | 1.72 |
| Travelling | THRILL | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.2% |
| Switzerland | 6.0% |
| Austria | 5.3% |
See Fashion doll audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Fashion doll have in Germany?
Fashion doll has an estimated audience of 191,940 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fashion doll fans?
74.7% of Fashion doll fans are female, 25.3% are male, with an average age of 38.2 years.
Which brands do Fashion doll fans like most?
Fashion doll fans show strongest brand affinity for Smyths Toys Superstores (119.89×), Teddy bear (19.74×), and Lisa Kudrow (35.88×) over the country average.
Where do Fashion doll fans live in Germany?
Fashion doll fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,615), Bayern (reach 51,623), and Baden-Württemberg (reach 45,241). These three regions account for the largest share of the active audience.
What other brands do Fashion doll fans also like?
Beyond Fashion doll itself, the audience over-indexes on Teddy bear (19.74×), Lisa Kudrow (35.88×), Pets (3.27×), and Cult Beauty (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fashion doll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.