Stuffed toy Audience in Germany
Stuffed toy has an estimated audience of 1,181,765 people in Germany. 69.4% are female, 30.6% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Hightail, Artistic inspiration, Saving.
The average Stuffed toy fan in Germany is 31.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Hightail, with strongest over-indexing on Rossmann (2.46× the country average). Demographically, the Stuffed toy audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Stuffed toy fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 31.7 |
| Estimated audience size | 1,181,765 |
Audience persona
The typical Stuffed toy fan in Germany is more female, around 31.7 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 274,577 | 1.06× |
| Bayern | 184,288 | 0.97× |
| Baden-Württemberg | 158,897 | 0.99× |
| Niedersachsen | 126,321 | 1.1× |
| Hessen | 78,193 | 0.87× |
| Sachsen | 65,241 | 1.13× |
| Berlin | 52,875 | 1× |
| Rheinland-Pfalz | 52,436 | 0.89× |
| Schleswig-Holstein | 46,588 | 1.1× |
| Brandenburg | 42,253 | 1.15× |
| Sachsen-Anhalt | 30,460 | 0.99× |
| Thüringen | 30,238 | 1× |
| Mecklenburg-Vorpommern | 26,069 | 1.16× |
| Hamburg | 25,133 | 0.94× |
| Saarland | 10,271 | 0.71× |
| Bremen | 9,581 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.46× | Shopping |
| Home Office | 2.42× | Business & Career |
| Hightail | 22.39× | Technology & Electronics |
| Artistic inspiration | 2.38× | Arts & Culture |
| Saving | 2.51× | Business & Career |
| Ipekyol | 4.91× | Shopping |
| Este, Veneto | 2.97× | Travel & Leisure |
| Škoda Kodiaq | 2.28× | Cars & Mobility |
| Mothercare | 2.1× | Kids & Family |
| Collectable | 1.57× | Kids & Family |
| Hotel Vier Jahreszeiten Kempinski | 16.75× | Travel & Leisure |
| Low-carbon emission | 5.41× | Politics & Society |
| Handmade Gifts | 1.71× | Kids & Family |
| Golem | 2.66× | Technology & Electronics |
| Time (magazine) | 1.66× | News |
| Sixx | 2.14× | Movies & TV |
| Emil Nolde | 3.54× | Arts & Culture |
| Bank account | 1.94× | Business & Career |
| Loincloth | 1.92× | Fashion & Accessoires |
| Gloria | 2.86× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.95 |
| Creativity | OPEN | 1.77 |
| DIY Mentality | THRILL | 1.75 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Individualism | JOY | 1.39 |
| Indulgence | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 30.7% |
| United States | 20.8% |
| United Kingdom | 4.3% |
See Stuffed toy audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stuffed toy have in Germany?
Stuffed toy has an estimated audience of 1,181,765 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stuffed toy fans?
69.4% of Stuffed toy fans are female, 30.6% are male, with an average age of 31.7 years.
Which brands do Stuffed toy fans like most?
Stuffed toy fans show strongest brand affinity for Rossmann (2.46×), Home Office (2.42×), and Hightail (22.39×) over the country average.
Where do Stuffed toy fans live in Germany?
Stuffed toy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 274,577), Bayern (reach 184,288), and Baden-Württemberg (reach 158,897). These three regions account for the largest share of the active audience.
What other brands do Stuffed toy fans also like?
Beyond Stuffed toy itself, the audience over-indexes on Home Office (2.42×), Hightail (22.39×), Artistic inspiration (2.38×), and Saving (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stuffed toy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.