Rascasse Audience Intelligence

Stuffed toy Audience in Germany

A data profile of the people who buy, follow and care about Stuffed toy in Germany — modelled from more than twelve digital signal sources. Stuffed toy has an estimated audience of 1,181,765 people in Germany.

#2822among Topic in Germany#149in Kids & Family

The average Stuffed toy fan in Germany is 31.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Picture book, Children's literature, Bibi und Tina, with strongest over-indexing on Picture book (7.45× the country average).

Demographically, the Stuffed toy audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stuffed toy fan in Germany is more female, around 31.7 years old, with strong Family Orientation tendencies and a notable affinity for Picture book.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stuffed toy profile in Germany.

Audience size
1.2M
in Germany
Gender
69.4%♀
30.6% male
Age
31.7
average years
Country rank
#5609
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stuffed toy fans

69.4% are female, 30.6% are male, average age 31.7.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Stuffed toy audience in Germany
MetricValue
Female69.4%
Male30.6%
Average age31.7
Estimated audience size1,181,765
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Stuffed toy audience in Germany
Age bracketShare%
16-1941%
20-2921%
30-3917%
40-4912%
50+9%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Stuffed toy audience comes from Germany.

Worldwide audience distribution share by country for Stuffed toy
CountryShare
Japan30.7%
United States20.8%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stuffed toy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stuffed toy fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~40K1.15×
02Mecklenburg-Vorpommern~30K1.14×
03Niedersachsen~100K1.11×
04Sachsen~60K1.11×
05Schleswig-Holstein~50K1.08×
06Thüringen~30K1.05×
07Nordrhein-Westfalen~300K1.04×
08Sachsen-Anhalt~30K1.03×
09Bayern~200K0.97×
10Bremen~10K0.97×
11Baden-Württemberg~200K0.96×
12Berlin~50K0.94×
13Hamburg~20K0.92×
14Rheinland-Pfalz~50K0.91×
15Hessen~80K0.86×
16Saarland~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Stuffed toy, Germany
0.80×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stuffed toy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stuffed toy audience
#·InterestCategoryAffinity×
01Bibi und TinaMovies & TV14.37×
02SchleichKids & Family10.84×
03Julio IglesiasMusic & Radio9.56×
04Picture bookLiterature7.45×
05Madison BeerMusic & Radio7.41×
06Children's literatureLiterature7.00×
07vertbaudetFashion & Accessoires6.99×
08Romper suitFashion & Accessoires6.84×
09Powdered milkKids & Family6.41×
10Teddy bearKids & Family5.92×
11Parental leaveKids & Family5.10×
12Child careKids & Family4.82×
13Ernsting's familyShopping4.16×
14PokémonGames3.51×
15LegoKids & Family3.41×
16Baby foodKids & Family3.38×
17HugendubelShopping2.90×
18C&AShopping2.88×
19DeichmannShopping2.27×
20Harry PotterMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stuffed toy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stuffed toy audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.78×
CreativityOPEN1.55×
Convenience OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stuffed toy audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.64×
Early Adopter MentalityPOWER0.78×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stuffed toy have in Germany?

Stuffed toy has an estimated audience of 1,181,765 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stuffed toy fans?

69.4% of Stuffed toy fans are female, 30.6% are male, with an average age of 31.7 years.

03

Which brands do Stuffed toy fans like most?

Stuffed toy fans show strongest brand affinity for Picture book (7.45×), Children's literature (7×), and Bibi und Tina (14.37×) over the country average.

04

Where do Stuffed toy fans live in Germany?

Stuffed toy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Stuffed toy fans also like?

Beyond Stuffed toy itself, the audience over-indexes on Children's literature (7×), Bibi und Tina (14.37×), Child care (4.82×), and Ernsting's family (4.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Stuffed toy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stuffed toy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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