Rascasse Audience Intelligence

Stuffed toy Audience in United States

A data profile of the people who buy, follow and care about Stuffed toy in United States — modelled from more than twelve digital signal sources. Stuffed toy has an estimated audience of 10,192,793 people in United States.

#2247among Topic in United States#101in Kids & Family

The average Stuffed toy fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Teddy bear, Rick and Morty, Video games, with strongest over-indexing on Teddy bear (9.39× the country average).

Demographically, the Stuffed toy audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stuffed toy fan in United States is more female, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Teddy bear.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stuffed toy profile in United States.

Audience size
10.2M
in United States
Gender
70.8%♀
29.2% male
Age
31.5
average years
Country rank
#3505
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stuffed toy fans

70.8% are female, 29.2% are male, average age 31.5.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Stuffed toy audience in United States
MetricValue
Female70.8%
Male29.2%
Average age31.5
Estimated audience size10,192,793
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Stuffed toy audience in United States
Age bracketShare%
16-1943%
20-2921%
30-3915%
40-4911%
50+10%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Stuffed toy audience comes from United States.

Worldwide audience distribution share by country for Stuffed toy
CountryShare
Japan30.7%
United States20.8%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stuffed toy audience in United States is strongest.

Fig. 05

Top regions by affinity

Stuffed toy fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~60K1.35×
02California~1.5M1.28×
03Washington~200K1.17×
04Alaska~30K1.16×
05Alabama~200K1.14×
06Nevada~100K1.11×
07Kansas~90K1.10×
08New Hampshire~40K1.08×
09Oregon~100K1.07×
10North Dakota~20K1.06×
11New York~600K1.05×
12Texas~900K1.04×
13Michigan~300K1.04×
14Vermont~20K1.02×
15New Jersey~300K1.01×
16West Virginia~50K1.01×
17South Dakota~20K1.01×
18Virginia~200K1.00×
19Indiana~200K1.00×
20Missouri~200K1.00×
21Arkansas~80K1.00×
22Idaho~50K1.00×
23Montana~30K1.00×
24Oklahoma~100K0.99×
25Iowa~80K0.99×
26New Mexico~50K0.99×
27Arizona~200K0.97×
28Tennessee~200K0.97×
29Maryland~200K0.97×
30Nebraska~50K0.97×
31Wisconsin~100K0.96×
32Pennsylvania~300K0.95×
33Kentucky~100K0.95×
34Maine~30K0.95×
35Delaware~30K0.95×
36Illinois~300K0.94×
37Mississippi~80K0.94×
38Minnesota~100K0.93×
39Rhode Island~30K0.93×
40North Carolina~300K0.92×
41Louisiana~100K0.92×
42Connecticut~90K0.92×
43Florida~600K0.91×
44Ohio~300K0.90×
45Colorado~100K0.90×
46Utah~80K0.90×
47Washington, District of Columbia~30K0.89×
48Massachusetts~200K0.88×
49South Carolina~100K0.87×
50Georgia~300K0.85×
Fig. 06

Affinity by region

Affinity by region — Stuffed toy, United States
0.85×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stuffed toy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stuffed toy audience
#·InterestCategoryAffinity×
01Teddy bearKids & Family9.39×
02Pokémon Trading Card GameGames8.20×
03Rick and MortyMovies & TV7.03×
04Gender studiesPolitics & Society6.86×
05My Little PonyKids & Family6.02×
06Dungeons & DragonsGames5.82×
07Doctor StrangeLiterature5.79×
08Guardians of the Galaxy (film)Movies & TV5.14×
09Hello KittyKids & Family4.51×
10Largemouth bassFood & Beverages3.66×
11PokémonGames2.78×
12LegoKids & Family2.51×
13MetaphysicsBusiness & Career2.28×
14Britney SpearsMusic & Radio2.11×
15Five BelowShopping2.09×
16Pizza HutFood & Beverages1.89×
17Video gamesGames1.75×
18SubwayFood & Beverages1.63×
19IKEAHome & Garden1.59×
20Planet FitnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stuffed toy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stuffed toy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
Price SensitivityPREMIUM1.39×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stuffed toy audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Quality AwarenessPREMIUM0.85×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stuffed toy have in United States?

Stuffed toy has an estimated audience of 10,192,793 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stuffed toy fans?

70.8% of Stuffed toy fans are female, 29.2% are male, with an average age of 31.5 years.

03

Which brands do Stuffed toy fans like most?

Stuffed toy fans show strongest brand affinity for Teddy bear (9.39×), Rick and Morty (7.03×), and Video games (1.75×) over the country average.

04

Where do Stuffed toy fans live in United States?

Stuffed toy fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Stuffed toy fans also like?

Beyond Stuffed toy itself, the audience over-indexes on Rick and Morty (7.03×), Video games (1.75×), Dungeons & Dragons (5.82×), and Pokémon (2.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Stuffed toy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stuffed toy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →