Bibi und Tina Audience in Germany
A data profile of the people who buy, follow and care about Bibi und Tina in Germany — modelled from more than twelve digital signal sources. Bibi und Tina has an estimated audience of 699,991 people in Germany.
The average Bibi und Tina fan in Germany is 28.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sylvanian Families, bar italia, Snuggle, with strongest over-indexing on Sylvanian Families (335.21× the country average).
Demographically, the Bibi und Tina audience skews balanced with an average age of 28.4, and over-indexes on personality traits such as Quality Awareness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bibi und Tina fan in Germany is balanced, around 28.4 years old, with strong Quality Awareness tendencies and a notable affinity for Sylvanian Families.
At a glance
The key figures that characterise the Bibi und Tina profile in Germany.
Search interest · 12-month trend
Demographics of Bibi und Tina viewers
50.4% are female, 49.6% are male, average age 28.4.
Gender split
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 28.4 |
| Estimated audience size | 699,991 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 58% | |
| 20-29 | 13% | |
| 30-39 | 13% | |
| 40-49 | 10% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide Bibi und Tina audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 73.3% |
| Austria | 8.0% |
| Switzerland | 7.1% |
Geography
Where the Bibi und Tina audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~40K | 1.24× | |
| 02 | Niedersachsen | ~90K | 1.21× | |
| 03 | Schleswig-Holstein | ~30K | 1.18× | |
| 04 | Brandenburg | ~30K | 1.16× | |
| 05 | Bayern | ~100K | 1.08× | |
| 06 | Baden-Württemberg | ~100K | 1.06× | |
| 07 | Thüringen | ~20K | 1.05× | |
| 08 | Mecklenburg-Vorpommern | ~10K | 1.03× | |
| 09 | Rheinland-Pfalz | ~40K | 1.01× | |
| 10 | Nordrhein-Westfalen | ~200K | 1.00× | |
| 11 | Hamburg | ~20K | 0.96× | |
| 12 | Berlin | ~30K | 0.86× | |
| 13 | Hessen | ~50K | 0.83× | |
| 14 | Sachsen-Anhalt | ~20K | 0.81× | |
| 15 | Saarland | ~7K | 0.81× | |
| 16 | Bremen | ~5K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bibi und Tina audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lucky Star Casino | POI | 454.01× | ||
| 02 | Sylvanian Families | Kids & Family | 335.21× | ||
| 03 | Fatburger | Food & Beverages | 203.60× | ||
| 04 | bar italia | Music & Radio | 185.63× | ||
| 05 | Snuggle | Home & Garden | 185.63× | ||
| 06 | Jessica Winter | Music & Radio | 185.63× | ||
| 07 | Sbarro | Food & Beverages | 156.84× | ||
| 08 | Chinese as a foreign language | Business & Career | 122.66× | ||
| 09 | Slaughterhouse (group) | Music & Radio | 86.17× | ||
| 10 | Montessori 3-6 Homeschool | Kids & Family | 65.16× | ||
| 11 | Despicable Me (franchise) | Movies & TV | 60.56× | ||
| 12 | House of Wax (2005 film) | Movies & TV | 59.58× | ||
| 13 | Keno | Games | 55.88× | ||
| 14 | CONCEPT STORE | Shopping | 36.17× | ||
| 15 | myToys | Shopping | 20.00× | ||
| 16 | Photo-book | Kids & Family | 14.67× | ||
| 17 | Stuffed toy | Kids & Family | 14.37× | ||
| 18 | Personal organizer | Fashion & Accessoires | 13.20× | ||
| 19 | Witt Weiden | Shopping | 11.08× | ||
| 20 | Handmade Crafts | Kids & Family | 10.19× |
Personality of the Bibi und Tina audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.73× | |
| Individualism | JOY | 1.65× | |
| Early Adopter Mentality | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.60× | |
| Social Media Usage | JOY | 0.66× | |
| Need for Security | CONSERVATISM | 0.68× |
Frequently asked questions
How many fans does Bibi und Tina have in Germany?
Bibi und Tina has an estimated audience of 699,991 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bibi und Tina viewers?
50.4% of Bibi und Tina fans are female, 49.6% are male, with an average age of 28.4 years.
Which brands do Bibi und Tina fans like most?
Bibi und Tina fans show strongest brand affinity for Sylvanian Families (335.21×), bar italia (185.63×), and Snuggle (185.63×) over the country average.
Where do Bibi und Tina fans live in Germany?
Bibi und Tina fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Bibi und Tina fans also like?
Beyond Bibi und Tina itself, the audience over-indexes on bar italia (185.63×), Snuggle (185.63×), Chinese as a foreign language (122.66×), and Slaughterhouse (group) (86.17×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Bibi und Tina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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