Brazilian Waxing Audience in Germany
Brazilian Waxing has an estimated audience of 483,062 people in Germany. 77.1% are female, 22.9% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Modeling agency, Deichmann, Child development, Harry Potter, Deutschrap.
The average Brazilian Waxing fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Modeling agency, Deichmann, Child development, with strongest over-indexing on Modeling agency (5.96× the country average). Demographically, the Brazilian Waxing audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Quality Awareness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal
Demographics of Brazilian Waxing fans
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 33.4 |
| Estimated audience size | 483,062 |
Audience persona
The typical Brazilian Waxing fan in Germany is more female, around 33.4 years old, with strong Quality Awareness tendencies and a notable affinity for Modeling agency.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,498 | 0.97× |
| Bayern | 87,571 | 1.13× |
| Baden-Württemberg | 74,292 | 1.13× |
| Hessen | 49,205 | 1.34× |
| Niedersachsen | 39,710 | 0.85× |
| Berlin | 37,586 | 1.74× |
| Rheinland-Pfalz | 27,680 | 1.14× |
| Sachsen | 21,326 | 0.9× |
| Schleswig-Holstein | 15,994 | 0.92× |
| Brandenburg | 14,109 | 0.94× |
| Hamburg | 12,886 | 1.18× |
| Thüringen | 8,975 | 0.73× |
| Sachsen-Anhalt | 8,103 | 0.65× |
| Mecklenburg-Vorpommern | 5,903 | 0.64× |
| Saarland | 5,224 | 0.88× |
| Bremen | 3,581 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Modeling agency | 5.96× | Fashion & Accessoires |
| Deichmann | 2.78× | Shopping |
| Child development | 3.33× | Business & Career |
| Harry Potter | 1.62× | Movies & TV |
| Deutschrap | 3.85× | Music & Radio |
| Heidi Klum | 3.83× | Fashion & Accessoires |
| Love & Sex | 4.02× | Kids & Family |
| Aldi | 1.64× | Shopping |
| Primark | 2.18× | Shopping |
| TK Maxx | 1.9× | Shopping |
| Home Interior Design | 2.56× | Home & Garden |
| Immobilien | 2.7× | Business & Career |
| Horse & Rider | 2.69× | Pets & Animals |
| Spotify | 1.6× | Internet & Social Media |
| Gala | 1.72× | News |
| Healthy habits | 2.26× | Health |
| Gute Zeiten, schlechte Zeiten | 2.28× | Movies & TV |
| Men's Humor | 7.63× | Literature |
| Unique Gifts | 3.02× | Shopping |
| Horse breeding | 2.32× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.3 |
| Individualism | JOY | 2.87 |
| Design Affinity | PREMIUM | 1.81 |
| Luxury Orientation | PREMIUM | 1.76 |
| Urban Lifestyle | OPEN | 1.74 |
| Sustainability | BALANCE | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 43.4% |
| United States | 17.3% |
| Germany | 4.3% |
See Brazilian Waxing audiences in other countries
More Hair removal audiences in Germany
- Waxing (3,852,659)
- Hair removal (3,513,338)
- Facial hair (2,551,341)
- Razor (1,592,213)
- Epilator (684,054)
Frequently asked questions
How many fans does Brazilian Waxing have in Germany?
Brazilian Waxing has an estimated audience of 483,062 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brazilian Waxing fans?
77.1% of Brazilian Waxing fans are female, 22.9% are male, with an average age of 33.4 years.
Which brands do Brazilian Waxing fans like most?
Brazilian Waxing fans show strongest brand affinity for Modeling agency (5.96×), Deichmann (2.78×), and Child development (3.33×) over the country average.
Where do Brazilian Waxing fans live in Germany?
Brazilian Waxing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,498), Bayern (reach 87,571), and Baden-Württemberg (reach 74,292). These three regions account for the largest share of the active audience.
What other brands do Brazilian Waxing fans also like?
Beyond Brazilian Waxing itself, the audience over-indexes on Deichmann (2.78×), Child development (3.33×), Harry Potter (1.62×), and Deutschrap (3.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brazilian Waxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.