Rascasse Audience Intelligence

Brazilian Waxing Audience in Germany

A data profile of the people who buy, follow and care about Brazilian Waxing in Germany — modelled from more than twelve digital signal sources. Brazilian Waxing has an estimated audience of 483,062 people in Germany.

#6among Hair removal in Germany#4764among Topic in Germany#186in Beauty & Wellness

The average Brazilian Waxing fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Modeling agency, Deichmann, Child development, with strongest over-indexing on Modeling agency (5.96× the country average).

Demographically, the Brazilian Waxing audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brazilian Waxing fan in Germany is more female, around 33.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Modeling agency.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brazilian Waxing profile in Germany.

Audience size
483K
in Germany
Gender
77.1%♀
22.9% male
Age
33.4
average years
Country rank
#12081
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brazilian Waxing fans

77.1% are female, 22.9% are male, average age 33.4.

Fig. 02

Gender split

77.1%
Female
22.9%
Male
Demographic split for Brazilian Waxing audience in Germany
MetricValue
Female77.1%
Male22.9%
Average age33.4
Estimated audience size483,062
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Brazilian Waxing audience in Germany
Age bracketShare%
16-1933%
20-2924%
30-3918%
40-4916%
50+9%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Brazilian Waxing audience comes from Germany.

Worldwide audience distribution share by country for Brazilian Waxing
CountryShare
Japan43.4%
United States17.3%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brazilian Waxing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brazilian Waxing fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.62×
02Hessen~50K1.24×
03Bayern~90K1.13×
04Baden-Württemberg~70K1.13×
05Rheinland-Pfalz~30K1.11×
06Hamburg~10K1.07×
07Bremen~4K0.99×
08Brandenburg~10K0.98×
09Nordrhein-Westfalen~100K0.97×
10Schleswig-Holstein~20K0.96×
11Saarland~6K0.95×
12Sachsen~20K0.87×
13Thüringen~10K0.87×
14Niedersachsen~40K0.85×
15Sachsen-Anhalt~10K0.81×
16Mecklenburg-Vorpommern~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Brazilian Waxing, Germany
0.80×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brazilian Waxing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brazilian Waxing audience
#·InterestCategoryAffinity×
01Men's HumorLiterature7.63×
02Modeling agencyFashion & Accessoires5.96×
03Gina TricotFashion & Accessoires4.08×
04Love & SexKids & Family4.02×
05DeutschrapMusic & Radio3.85×
06Heidi KlumFashion & Accessoires3.83×
07Child developmentBusiness & Career3.33×
08Unique GiftsShopping3.02×
09DeichmannShopping2.78×
10ImmobilienBusiness & Career2.70×
11Horse & RiderPets & Animals2.69×
12Home Interior DesignHome & Garden2.56×
13Horse breedingPets & Animals2.32×
14Gute Zeiten, schlechte ZeitenMovies & TV2.28×
15Healthy habitsHealth2.26×
16PrimarkShopping2.18×
17TK MaxxShopping1.90×
18AldiShopping1.64×
19Harry PotterMovies & TV1.62×
20SpotifyInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brazilian Waxing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brazilian Waxing audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.38×
IndividualismJOY1.28×
Design AffinityPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brazilian Waxing audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.38×
PatriotismCONSERVATISM0.39×
SpiritualityBALANCE0.43×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brazilian Waxing have in Germany?

Brazilian Waxing has an estimated audience of 483,062 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brazilian Waxing fans?

77.1% of Brazilian Waxing fans are female, 22.9% are male, with an average age of 33.4 years.

03

Which brands do Brazilian Waxing fans like most?

Brazilian Waxing fans show strongest brand affinity for Modeling agency (5.96×), Deichmann (2.78×), and Child development (3.33×) over the country average.

04

Where do Brazilian Waxing fans live in Germany?

Brazilian Waxing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Brazilian Waxing fans also like?

Beyond Brazilian Waxing itself, the audience over-indexes on Deichmann (2.78×), Child development (3.33×), Deutschrap (3.85×), and Heidi Klum (3.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair removal audiences in Germany

See Brazilian Waxing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brazilian Waxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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