Men's Humor Audience in Germany
Men's Humor has an estimated audience of 730,806 people in Germany. 36.4% are female, 63.6% are male, average age 29.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Gil Ofarim, Celtic mythology, Litter box, Fantasy Earth: Zero.
The average Men's Humor fan in Germany is 29.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Gil Ofarim, Celtic mythology, with strongest over-indexing on Loincloth (10.76× the country average). Demographically, the Men's Humor audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Men's Humor fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 29.3 |
| Estimated audience size | 730,806 |
Audience persona
The typical Men's Humor fan in Germany is more male, around 29.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,120 | 1.1× |
| Bayern | 129,394 | 1.1× |
| Baden-Württemberg | 102,259 | 1.03× |
| Niedersachsen | 70,284 | 0.99× |
| Hessen | 68,606 | 1.23× |
| Berlin | 55,140 | 1.69× |
| Rheinland-Pfalz | 46,657 | 1.27× |
| Sachsen | 29,866 | 0.83× |
| Schleswig-Holstein | 26,982 | 1.03× |
| Hamburg | 20,311 | 1.23× |
| Brandenburg | 19,978 | 0.88× |
| Thüringen | 11,042 | 0.59× |
| Sachsen-Anhalt | 9,637 | 0.51× |
| Mecklenburg-Vorpommern | 8,186 | 0.59× |
| Saarland | 7,678 | 0.86× |
| Bremen | 6,682 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 10.76× | Fashion & Accessoires |
| Gil Ofarim | 2.01× | Music & Radio |
| Celtic mythology | 7.3× | Arts & Culture |
| Litter box | 1.57× | Pets & Animals |
| Fantasy Earth: Zero | 7.79× | Games |
| Harvey Mudd College | 20× | Business & Career |
| Progressive rock | 1.74× | Music & Radio |
| Urban Outfitters | 1.64× | Shopping |
| Buddy – The Buddy Holly Story | 4.46× | Music & Radio |
| N'Golo Kanté | 4.63× | Sports |
| Liberace | 5.15× | Music & Radio |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Picnic | 2.83× | Kids & Family |
| 3D printing | 1.67× | Technology & Electronics |
| Cosworth | 8.05× | Cars & Mobility |
| Information sensitivity | 3.77× | Technology & Electronics |
| Grappling | 1.58× | Sports |
| Hawesko | 2.12× | Food & Beverages |
| Whataburger | 3.25× | Food & Beverages |
| Alaska | 1.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.5 |
| Convenience Orientation | PREMIUM | 1.5 |
| Spirituality | BALANCE | 1.37 |
| Tradition | CONSERVATISM | 1.3 |
| Patriotism | CONSERVATISM | 1.27 |
| Risk Appetite | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.8% |
| Japan | 10.6% |
| United Kingdom | 5.3% |
See Men's Humor audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Men's Humor have in Germany?
Men's Humor has an estimated audience of 730,806 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Men's Humor fans?
36.4% of Men's Humor fans are female, 63.6% are male, with an average age of 29.3 years.
Which brands do Men's Humor fans like most?
Men's Humor fans show strongest brand affinity for Loincloth (10.76×), Gil Ofarim (2.01×), and Celtic mythology (7.3×) over the country average.
Where do Men's Humor fans live in Germany?
Men's Humor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,120), Bayern (reach 129,394), and Baden-Württemberg (reach 102,259). These three regions account for the largest share of the active audience.
What other brands do Men's Humor fans also like?
Beyond Men's Humor itself, the audience over-indexes on Gil Ofarim (2.01×), Celtic mythology (7.3×), Litter box (1.57×), and Fantasy Earth: Zero (7.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Men's Humor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.