Men's Humor Audience in Germany
A data profile of the people who buy, follow and care about Men's Humor in Germany — modelled from more than twelve digital signal sources. Men's Humor has an estimated audience of 730,806 people in Germany.
The average Men's Humor fan in Germany is 29.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Window shutter, Hebrew alphabet, Crime fiction, with strongest over-indexing on Window shutter (14.73× the country average).
Demographically, the Men's Humor audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Men's Humor fan in Germany is more male, around 29.3 years old, with strong Spirituality tendencies and a notable affinity for Window shutter.
At a glance
The key figures that characterise the Men's Humor profile in Germany.
Search interest · 12-month trend
Demographics of Men's Humor fans
36.4% are female, 63.6% are male, average age 29.3.
Gender split
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 29.3 |
| Estimated audience size | 730,806 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 25% | |
| 30-39 | 11% | |
| 40-49 | 9% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Men's Humor audience comes from Germany.
| Country | Share |
|---|---|
| United States | 41.8% |
| Japan | 10.6% |
| United Kingdom | 5.3% |
Geography
Where the Men's Humor audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 1.56× | |
| 02 | Rheinland-Pfalz | ~50K | 1.31× | |
| 03 | Hessen | ~70K | 1.23× | |
| 04 | Hamburg | ~20K | 1.19× | |
| 05 | Bayern | ~100K | 1.09× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.06× | |
| 07 | Bremen | ~7K | 1.05× | |
| 08 | Baden-Württemberg | ~100K | 1.03× | |
| 09 | Schleswig-Holstein | ~30K | 1.01× | |
| 10 | Niedersachsen | ~70K | 0.97× | |
| 11 | Saarland | ~8K | 0.94× | |
| 12 | Brandenburg | ~20K | 0.90× | |
| 13 | Sachsen | ~30K | 0.86× | |
| 14 | Thüringen | ~10K | 0.77× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.77× | |
| 16 | Sachsen-Anhalt | ~10K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Men's Humor audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hebrew alphabet | Politics & Society | 67.42× | ||
| 02 | Norah Jones | Music & Radio | 20.00× | ||
| 03 | Domus (magazine) | Home & Garden | 20.00× | ||
| 04 | High School DxD | Movies & TV | 16.20× | ||
| 05 | Window treatment | Home & Garden | 15.98× | ||
| 06 | Window shutter | Home & Garden | 14.73× | ||
| 07 | Patti Smith | Music & Radio | 14.59× | ||
| 08 | Girl power | Politics & Society | 13.24× | ||
| 09 | Rosario Dawson | Movies & TV | 12.66× | ||
| 10 | Elizabeth Debicki | Movies & TV | 11.19× | ||
| 11 | Alicia Vikander | Movies & TV | 9.59× | ||
| 12 | Jimmy Kimmel | Movies & TV | 7.14× | ||
| 13 | International education | Business & Career | 6.67× | ||
| 14 | American folk music | Music & Radio | 6.22× | ||
| 15 | Crime fiction | Literature | 5.82× | ||
| 16 | Hugendubel | Shopping | 3.20× | ||
| 17 | Mobile game | Games | 2.37× | ||
| 18 | Sportschau | Sports | 2.13× | ||
| 19 | Politics | Politics & Society | 2.09× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.98× |
Personality of the Men's Humor audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.85× | |
| Healthy Lifestyle | BALANCE | 1.62× | |
| Risk Appetite | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.71× | |
| Design Affinity | PREMIUM | 0.72× | |
| Indulgence | JOY | 0.74× |
Frequently asked questions
How many fans does Men's Humor have in Germany?
Men's Humor has an estimated audience of 730,806 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Men's Humor fans?
36.4% of Men's Humor fans are female, 63.6% are male, with an average age of 29.3 years.
Which brands do Men's Humor fans like most?
Men's Humor fans show strongest brand affinity for Window shutter (14.73×), Hebrew alphabet (67.42×), and Crime fiction (5.82×) over the country average.
Where do Men's Humor fans live in Germany?
Men's Humor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Men's Humor fans also like?
Beyond Men's Humor itself, the audience over-indexes on Hebrew alphabet (67.42×), Crime fiction (5.82×), Girl power (13.24×), and Hugendubel (3.2×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Men's Humor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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