Men's Humor Audience in United States

Men's Humor logo

Men's Humor has an estimated audience of 8,847,994 people in United States. 40.8% are female, 59.2% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Nebraska Cornhuskers football, Google Photos, Home staging, JDSU.

The average Men's Humor fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Nebraska Cornhuskers football, Google Photos, with strongest over-indexing on Urban Outfitters (1.8× the country average). Demographically, the Men's Humor audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Men's Humor fans

Demographic split for Men's Humor audience in United States
MetricValue
Female40.8%
Male59.2%
Average age33.6
Estimated audience size8,847,994

Audience persona

The typical Men's Humor fan in United States is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Men's Humor in United States
RegionReachAffinity
California2,027,1672.08×
Texas1,923,1912.53×
Florida494,2880.83×
Arizona471,9092.61×
Illinois345,5141.17×
New York269,5560.55×
Georgia252,4020.93×
North Carolina245,0520.92×
Colorado237,8011.71×
Washington219,5241.24×
Nevada180,7242.11×
Michigan167,1540.72×
Oklahoma159,4481.62×
Ohio155,4000.57×
Tennessee149,5210.84×
Virginia149,3250.69×
Pennsylvania143,4820.48×
Indiana135,5560.84×
Oregon127,4121.26×
New Jersey127,0170.56×
New Mexico120,5952.72×
Missouri116,1810.81×
Utah110,3551.39×
Kansas105,6131.51×
Alabama103,5430.84×
Louisiana100,5740.88×
Wisconsin99,9500.75×
Minnesota90,0020.71×
South Carolina89,1980.67×
Maryland87,5030.58×
Arkansas86,3871.19×
Massachusetts83,2730.48×
Kentucky74,1440.67×
Iowa60,3420.83×
Nebraska59,4941.34×
Idaho52,3371.18×
Mississippi49,9590.69×
Connecticut47,5960.54×
Hawaii37,7080.99×
Montana20,8380.85×
Alaska19,6431.04×
West Virginia18,1420.44×
South Dakota17,5290.86×
North Dakota17,0480.94×
Delaware15,2940.63×
Wyoming14,9251.14×
Rhode Island14,8690.53×
New Hampshire14,1860.41×
Washington, District of Columbia13,8380.52×
Maine12,9780.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Men's Humor audience
BrandAffinityCategory
Urban Outfitters1.8×Shopping
Nebraska Cornhuskers football3.34×Sports
Google Photos1.92×Technology & Electronics
Home staging3.69×Home & Garden
JDSU2.1×Business & Career
Durban University of Technology7.42×Business & Career
Hocus Pocus3.1×Movies & TV
3D printing1.62×Technology & Electronics
Hog Hunting2.02×Sports
HomeSense3.1×Home & Garden
Kendra Scott1.68×Fashion & Accessoires
Charlamagne Tha God5.4×Movies & TV
Claremore, Oklahoma10.48×Travel & Leisure
Maracaibo5.63×Travel & Leisure
Nipsey Hussle2.84×Music & Radio
nbc chicago2.46×Movies & TV
Scratching post4.08×Pets & Animals
ABC 7 Chicago1.82×Movies & TV
Noodle (Gorillaz)1.51×Music & Radio
Grammarly1.97×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Men's Humor audience
TraitClusterScore
PatriotismCONSERVATISM1.45
LGBTQ+ IdentityOPEN1.37
ExtroversionTHRILL1.31
Early Adopter MentalityPOWER1.17
IndividualismJOY1.11
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Men's Humor
CountryShare
United States41.8%
Japan10.6%
United Kingdom5.3%

See Men's Humor audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Men's Humor have in United States?

Men's Humor has an estimated audience of 8,847,994 people in United States, concentrated in California and Texas.

What is the gender split and age of Men's Humor fans?

40.8% of Men's Humor fans are female, 59.2% are male, with an average age of 33.6 years.

Which brands do Men's Humor fans like most?

Men's Humor fans show strongest brand affinity for Urban Outfitters (1.8×), Nebraska Cornhuskers football (3.34×), and Google Photos (1.92×) over the country average.

Where do Men's Humor fans live in United States?

Men's Humor fans in United States are most concentrated in California (reach 2,027,167), Texas (reach 1,923,191), and Florida (reach 494,288). These three regions account for the largest share of the active audience.

What other brands do Men's Humor fans also like?

Beyond Men's Humor itself, the audience over-indexes on Nebraska Cornhuskers football (3.34×), Google Photos (1.92×), Home staging (3.69×), and JDSU (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Men's Humor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.