Men's Humor Audience in United States

Men's Humor has an estimated audience of 8,847,994 people in United States. 40.8% are female, 59.2% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Diaper bag, The Scorpion King, Starship Troopers (film), European Wax Center, Bass guitar.

The average Men's Humor fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diaper bag, The Scorpion King, Starship Troopers (film), with strongest over-indexing on Diaper bag (5.71× the country average). Demographically, the Men's Humor audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Men's Humor fans

Demographic split for Men's Humor audience in United States
MetricValue
Female40.8%
Male59.2%
Average age33.6
Estimated audience size8,847,994

Audience persona

The typical Men's Humor fan in United States is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Diaper bag.

Top regions in United States

Top regions ranked by reach for Men's Humor in United States
RegionReachAffinity
California2,027,1672.08×
Texas1,923,1912.53×
Florida494,2880.83×
Arizona471,9092.61×
Illinois345,5141.17×
New York269,5560.55×
Georgia252,4020.93×
North Carolina245,0520.92×
Colorado237,8011.71×
Washington219,5241.24×
Nevada180,7242.11×
Michigan167,1540.72×
Oklahoma159,4481.62×
Ohio155,4000.57×
Tennessee149,5210.84×
Virginia149,3250.69×
Pennsylvania143,4820.48×
Indiana135,5560.84×
Oregon127,4121.26×
New Jersey127,0170.56×
New Mexico120,5952.72×
Missouri116,1810.81×
Utah110,3551.39×
Kansas105,6131.51×
Alabama103,5430.84×
Louisiana100,5740.88×
Wisconsin99,9500.75×
Minnesota90,0020.71×
South Carolina89,1980.67×
Maryland87,5030.58×
Arkansas86,3871.19×
Massachusetts83,2730.48×
Kentucky74,1440.67×
Iowa60,3420.83×
Nebraska59,4941.34×
Idaho52,3371.18×
Mississippi49,9590.69×
Connecticut47,5960.54×
Hawaii37,7080.99×
Montana20,8380.85×
Alaska19,6431.04×
West Virginia18,1420.44×
South Dakota17,5290.86×
North Dakota17,0480.94×
Delaware15,2940.63×
Wyoming14,9251.14×
Rhode Island14,8690.53×
New Hampshire14,1860.41×
Washington, District of Columbia13,8380.52×
Maine12,9780.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Men's Humor audience
BrandAffinityCategory
Diaper bag5.71×Kids & Family
The Scorpion King58.93×Movies & TV
Starship Troopers (film)16.14×Movies & TV
European Wax Center7.68×Beauty & Wellness
Bass guitar3.33×Music & Radio
Golf Channel3.6×Sports
Taco Bell2.33×Food & Beverages
Metaphysics3.22×Business & Career
Robert Plant10.48×Music & Radio
Metro station18.26×Cars & Mobility
Mobile game2.42×Games
Outkast14.18×Music & Radio
Savings bank12.76×Business & Career
Planet Fitness2.01×Sports
Hiking trails4.7×Sports
Anthropology2.22×Business & Career
Hobby Lobby1.88×Home & Garden
Kim Coates16.78×Movies & TV
Online learning community8.25×Business & Career
Aldi1.86×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Men's Humor audience
TraitClusterScore
PatriotismCONSERVATISM1.45
LGBTQ+ IdentityOPEN1.37
ExtroversionTHRILL1.31
Early Adopter MentalityPOWER1.17
IndividualismJOY1.11
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Men's Humor
CountryShare
United States41.8%
Japan10.6%
United Kingdom5.3%

See Men's Humor audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Men's Humor have in United States?

Men's Humor has an estimated audience of 8,847,994 people in United States, concentrated in California and Texas.

What is the gender split and age of Men's Humor fans?

40.8% of Men's Humor fans are female, 59.2% are male, with an average age of 33.6 years.

Which brands do Men's Humor fans like most?

Men's Humor fans show strongest brand affinity for Diaper bag (5.71×), The Scorpion King (58.93×), and Starship Troopers (film) (16.14×) over the country average.

Where do Men's Humor fans live in United States?

Men's Humor fans in United States are most concentrated in California (reach 2,027,167), Texas (reach 1,923,191), and Florida (reach 494,288). These three regions account for the largest share of the active audience.

What other brands do Men's Humor fans also like?

Beyond Men's Humor itself, the audience over-indexes on The Scorpion King (58.93×), Starship Troopers (film) (16.14×), European Wax Center (7.68×), and Bass guitar (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Men's Humor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.