Rascasse Audience Intelligence

Men's Humor Audience in United States

A data profile of the people who buy, follow and care about Men's Humor in United States — modelled from more than twelve digital signal sources. Men's Humor has an estimated audience of 8,847,994 people in United States.

#2537among Topic in United States#73in Literature

The average Men's Humor fan in United States is 33.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Robert Plant, European Wax Center, Starship Troopers (film), with strongest over-indexing on Robert Plant (15.75× the country average).

Demographically, the Men's Humor audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Men's Humor fan in United States is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Robert Plant.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Men's Humor profile in United States.

Audience size
8.8M
in United States
Gender
40.8%♀
59.2% male
Age
33.6
average years
Country rank
#4036
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Men's Humor fans

40.8% are female, 59.2% are male, average age 33.6.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Men's Humor audience in United States
MetricValue
Female40.8%
Male59.2%
Average age33.6
Estimated audience size8,847,994
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Men's Humor audience in United States
Age bracketShare%
16-1931%
20-2927%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

41.8%

of the worldwide Men's Humor audience comes from United States.

Worldwide audience distribution share by country for Men's Humor
CountryShare
United States41.8%
Japan10.6%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men's Humor audience in United States is strongest.

Fig. 05

Top regions by affinity

Men's Humor fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~100K2.80×
02Arizona~500K2.50×
03Texas~2M2.48×
04Nevada~200K2.08×
05California~2M2.03×
06Colorado~200K1.72×
07Oklahoma~200K1.64×
08Kansas~100K1.55×
09Utah~100K1.37×
10Nebraska~60K1.36×
11Oregon~100K1.25×
12Washington~200K1.22×
13Arkansas~90K1.22×
14Idaho~50K1.22×
15Wyoming~20K1.20×
16Illinois~300K1.14×
17Alaska~20K1.08×
18North Dakota~20K1.01×
19Hawaii~40K1.00×
20South Dakota~20K0.92×
21Georgia~200K0.91×
22North Carolina~200K0.91×
23Louisiana~100K0.90×
24Montana~20K0.90×
25Iowa~60K0.87×
26Indiana~100K0.84×
27Tennessee~100K0.82×
28Alabama~100K0.82×
29Missouri~100K0.81×
30Florida~500K0.79×
31Wisconsin~100K0.77×
32Minnesota~90K0.72×
33Mississippi~50K0.72×
34Michigan~200K0.71×
35South Carolina~90K0.69×
36Virginia~100K0.68×
37Kentucky~70K0.67×
38Delaware~20K0.65×
39Maryland~90K0.57×
40Ohio~100K0.55×
41Rhode Island~20K0.55×
42Washington, District of Columbia~10K0.55×
43New Jersey~100K0.53×
44Connecticut~50K0.52×
45New York~200K0.50×
46West Virginia~20K0.49×
47Pennsylvania~100K0.46×
48Massachusetts~80K0.45×
49New Hampshire~20K0.45×
50Maine~10K0.45×
Fig. 06

Affinity by region

Affinity by region — Men's Humor, United States
0.45×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men's Humor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men's Humor audience
#·InterestCategoryAffinity×
01The Scorpion KingMovies & TV43.96×
02Hebrew alphabetPolitics & Society33.76×
03Metro stationCars & Mobility20.32×
04OutkastMusic & Radio18.10×
05DreddMovies & TV16.14×
06FugaziMusic & Radio16.14×
07Mars Attacks!Movies & TV15.84×
08Robert PlantMusic & Radio15.75×
09Joan JettMusic & Radio15.29×
10Starship Troopers (film)Movies & TV13.76×
11Brazilian WaxingBeauty & Wellness12.70×
12Roger WatersMusic & Radio12.08×
13Savings bankBusiness & Career10.75×
14Tennis ChannelSports9.71×
15Marlon WayansMovies & TV8.15×
16European Wax CenterBeauty & Wellness7.98×
17Diaper bagKids & Family4.28×
18RadioTechnology & Electronics2.05×
19Mobile gameGames1.87×
20Planet FitnessSports1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men's Humor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Men's Humor audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.18×
IndividualismJOY1.41×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Men's Humor audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Quality AwarenessPREMIUM0.70×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Men's Humor have in United States?

Men's Humor has an estimated audience of 8,847,994 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Men's Humor fans?

40.8% of Men's Humor fans are female, 59.2% are male, with an average age of 33.6 years.

03

Which brands do Men's Humor fans like most?

Men's Humor fans show strongest brand affinity for Robert Plant (15.75×), European Wax Center (7.98×), and Starship Troopers (film) (13.76×) over the country average.

04

Where do Men's Humor fans live in United States?

Men's Humor fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Men's Humor fans also like?

Beyond Men's Humor itself, the audience over-indexes on European Wax Center (7.98×), Starship Troopers (film) (13.76×), The Scorpion King (43.96×), and Joan Jett (15.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Men's Humor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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