Outkast Audience in United States

Outkast logo

Outkast has an estimated audience of 1,277,160 people in United States. 39.4% are female, 60.6% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: André 3000, Funny Videos, Diddy, Men's Humor, The Bernie Mac Show.

The average Outkast fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include André 3000, Funny Videos, Diddy, with strongest over-indexing on André 3000 (61.95× the country average). Demographically, the Outkast audience skews more male with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Outkast fans

Demographic split for Outkast audience in United States
MetricValue
Female39.4%
Male60.6%
Average age38.6
Estimated audience size1,277,160

Audience persona

The typical Outkast fan in United States is more male, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for André 3000.

Top regions in United States

Top regions ranked by reach for Outkast in United States
RegionReachAffinity
California153,8031.1×
Texas120,5901.1×
Florida98,8541.14×
Georgia85,0192.16×
New York72,2881.01×
North Carolina49,5401.29×
Illinois44,6961.05×
Pennsylvania42,7840.99×
Ohio41,2781.05×
Virginia35,4051.14×
Michigan34,4061.03×
Tennessee29,0371.13×
New Jersey28,5120.88×
Maryland25,7001.17×
South Carolina25,5811.33×
Arizona25,5040.98×
Washington24,8440.97×
Indiana24,1331.03×
Alabama23,6111.32×
Massachusetts23,0980.92×
Louisiana20,7531.26×
Missouri20,6901.01×
Colorado20,2991.01×
Wisconsin16,6880.87×
Kentucky16,4981.03×
Minnesota14,9100.81×
Mississippi14,8171.41×
Oklahoma13,9400.98×
Oregon13,8660.95×
Nevada13,0181.05×
Connecticut11,9130.93×
Arkansas10,7371.02×
Kansas10,020
Utah9,2450.81×
Iowa9,0490.86×
New Mexico5,9800.93×
Nebraska5,5620.87×
West Virginia4,9670.84×
Washington, District of Columbia4,8241.26×
Idaho4,7580.74×
Hawaii4,4570.81×
Rhode Island3,9630.97×
New Hampshire3,9050.78×
Maine3,7000.81×
Delaware3,2650.93×
Montana2,7940.79×
Alaska2,0230.74×
South Dakota1,9490.66×
North Dakota1,8620.71×
Vermont1,6870.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outkast audience
BrandAffinityCategory
André 300061.95×Music & Radio
Funny Videos15.57×Internet & Social Media
Diddy13.33×Music & Radio
Men's Humor18.1×Literature
The Bernie Mac Show59.91×Movies & TV
Man On Fire40.82×Movies & TV
Deion Sanders12.84×Sports
Chris Webber54.3×Sports
Fugees64.89×Music & Radio
Scarface15.63×Music & Radio
Idris Elba14.08×Movies & TV
D'Angelo12.98×Music & Radio
Tichina Arnold27.75×Movies & TV
Aaliyah17.18×Music & Radio
Michael Vick24.12×Sports
Remy Ma24.5×Music & Radio
Evelyn Lozada38.89×Movies & TV
Comedy-drama5.73×Movies & TV
Moonee Valley Racecourse72.74×Sports
Atlanta hip hop6.43×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outkast audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.52
Urban LifestyleOPEN1.27
ExtroversionTHRILL1.21
Social Media UsageJOY1.13
Early Adopter MentalityPOWER1.13
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Outkast
CountryShare
United States53.4%
United Kingdom5.8%
Brazil4.9%

See Outkast audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Outkast have in United States?

Outkast has an estimated audience of 1,277,160 people in United States, concentrated in California and Texas.

What is the gender split and age of Outkast fans?

39.4% of Outkast fans are female, 60.6% are male, with an average age of 38.6 years.

Which brands do Outkast fans like most?

Outkast fans show strongest brand affinity for André 3000 (61.95×), Funny Videos (15.57×), and Diddy (13.33×) over the country average.

Where do Outkast fans live in United States?

Outkast fans in United States are most concentrated in California (reach 153,803), Texas (reach 120,590), and Florida (reach 98,854). These three regions account for the largest share of the active audience.

What other brands do Outkast fans also like?

Beyond Outkast itself, the audience over-indexes on Funny Videos (15.57×), Diddy (13.33×), Men's Humor (18.1×), and The Bernie Mac Show (59.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outkast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.