Rascasse Audience Intelligence

Outkast Audience in United States

A data profile of the people who buy, follow and care about Outkast in United States — modelled from more than twelve digital signal sources. Outkast has an estimated audience of 1,248,588 people in United States.

#245among Band in United States#4296among Person in United States#2519in Music & Radio

The average Outkast fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Funny Videos, Man On Fire, Men's Humor, with strongest over-indexing on Funny Videos (15.57× the country average).

Demographically, the Outkast audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outkast fan in United States is more male, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Funny Videos.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outkast profile in United States.

Audience size
1.2M
in United States
Gender
39.4%♀
60.6% male
Age
38.6
average years
Country rank
#20284
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outkast fans

39.4% are female, 60.6% are male, average age 38.6.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Outkast audience in United States
MetricValue
Female39.4%
Male60.6%
Average age38.6
Estimated audience size1,248,588
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Outkast audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3925%
40-4922%
50+15%
Fig. 04

Worldwide distribution

52.7%

of the worldwide Outkast audience comes from United States.

Worldwide audience distribution share by country for Outkast
CountryShare
United States52.7%
United Kingdom5.9%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outkast audience in United States is strongest.

Fig. 05

Top regions by affinity

Outkast fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~80K2.09×
02Mississippi~10K1.38×
03Alabama~20K1.31×
04South Carolina~20K1.29×
05Louisiana~20K1.25×
06North Carolina~50K1.23×
07Washington, District of Columbia~5K1.18×
08Maryland~30K1.16×
09Virginia~30K1.11×
10Tennessee~30K1.09×
11Florida~90K1.08×
12Ohio~40K1.07×
13Texas~100K1.05×
14California~100K1.04×
15Arkansas~10K1.04×
16Michigan~30K1.03×
17Indiana~20K1.03×
18Kentucky~20K1.03×
19Delaware~4K1.02×
20Illinois~40K1.01×
21Oklahoma~10K1.01×
22Nevada~10K1.01×
23New Mexico~6K1.01×
24Missouri~20K1.00×
25Colorado~20K0.99×
26Pennsylvania~40K0.98×
27Arizona~30K0.98×
28Oregon~10K0.98×
29Kansas~10K0.97×
30Washington~20K0.96×
31Rhode Island~4K0.96×
32New York~70K0.95×
33Connecticut~10K0.94×
34Nebraska~6K0.93×
35Massachusetts~20K0.92×
36Maine~4K0.90×
37New Jersey~30K0.89×
38Wisconsin~20K0.88×
39Iowa~9K0.87×
40West Virginia~5K0.87×
41Minnesota~20K0.86×
42New Hampshire~4K0.86×
43Alaska~2K0.86×
44Montana~3K0.85×
45Hawaii~5K0.84×
46North Dakota~2K0.83×
47Vermont~2K0.83×
48Utah~9K0.82×
49Idaho~5K0.82×
50South Dakota~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Outkast, United States
0.79×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outkast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outkast audience
#·InterestCategoryAffinity×
01Moonee Valley RacecourseSports72.74×
02FugeesMusic & Radio64.89×
03André 3000Music & Radio61.95×
04The Bernie Mac ShowMovies & TV59.91×
05Chris WebberSports54.30×
06Man On FireMovies & TV40.82×
07Cam'ronMusic & Radio33.25×
08Tichina ArnoldMovies & TV27.75×
09Remy MaMusic & Radio24.50×
10Michael VickSports24.12×
11Men's HumorLiterature18.10×
12AaliyahMusic & Radio17.18×
13ScarfaceMusic & Radio15.63×
14Funny VideosInternet & Social Media15.57×
15Idris ElbaMovies & TV14.08×
16DiddyMusic & Radio13.33×
17D'AngeloMusic & Radio12.98×
18Deion SandersSports12.84×
19Sean CombsMusic & Radio8.01×
20Comedy-dramaMovies & TV5.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outkast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outkast audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.46×
Urban LifestyleOPEN1.37×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outkast audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
TraditionCONSERVATISM0.94×
PatriotismCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outkast have in United States?

Outkast has an estimated audience of 1,248,588 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Outkast fans?

39.4% of Outkast fans are female, 60.6% are male, with an average age of 38.6 years.

03

Which brands do Outkast fans like most?

Outkast fans show strongest brand affinity for Funny Videos (15.57×), Man On Fire (40.82×), and Men's Humor (18.1×) over the country average.

04

Where do Outkast fans live in United States?

Outkast fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Outkast fans also like?

Beyond Outkast itself, the audience over-indexes on Man On Fire (40.82×), Men's Humor (18.1×), Diddy (13.33×), and The Bernie Mac Show (59.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Outkast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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