Rascasse Audience Intelligence

Scarface Audience in United States

A data profile of the people who buy, follow and care about Scarface in United States — modelled from more than twelve digital signal sources. Scarface has an estimated audience of 6,132,927 people in United States.

#22among Hip hop in United States#501among Person in United States#460in Music & Radio

The average Scarface fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Master P, Thandie Newton, Jaden Smith, with strongest over-indexing on Master P (138.33× the country average).

Demographically, the Scarface audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scarface fan in United States is more male, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Master P.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scarface profile in United States.

Audience size
6.1M
in United States
Gender
34.1%♀
65.9% male
Age
37.8
average years
Country rank
#5624
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scarface fans

34.1% are female, 65.9% are male, average age 37.8.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Scarface audience in United States
MetricValue
Female34.1%
Male65.9%
Average age37.8
Estimated audience size6,132,927
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Scarface audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3930%
40-4926%
50+7%
Fig. 04

Worldwide distribution

32.2%

of the worldwide Scarface audience comes from United States.

Worldwide audience distribution share by country for Scarface
CountryShare
United States32.2%
Brazil8.9%
India7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scarface audience in United States is strongest.

Fig. 05

Top regions by affinity

Scarface fans by region: top regions in United States
#RegionReachAffinity×
01Texas~900K1.75×
02Arizona~200K1.53×
03California~1M1.50×
04Florida~600K1.48×
05Nevada~80K1.42×
06New Mexico~40K1.39×
07Illinois~300K1.31×
08Georgia~200K1.25×
09Louisiana~100K1.25×
10Alabama~100K1.20×
11Mississippi~60K1.18×
12New Jersey~200K1.16×
13Maryland~100K1.14×
14New York~400K1.13×
15North Carolina~200K1.11×
16Connecticut~70K1.09×
17South Carolina~100K1.05×
18Oklahoma~70K1.03×
19Arkansas~50K1.03×
20Tennessee~100K1.02×
21Michigan~200K1.01×
22Colorado~100K1.01×
23Pennsylvania~200K0.99×
24Indiana~100K0.99×
25Virginia~100K0.98×
26Rhode Island~20K0.98×
27Kentucky~70K0.97×
28Kansas~50K0.97×
29Delaware~20K0.96×
30Washington, District of Columbia~20K0.95×
31Ohio~200K0.94×
32Massachusetts~100K0.94×
33Missouri~90K0.91×
34Washington~100K0.90×
35Nebraska~30K0.90×
36Oregon~60K0.89×
37Wisconsin~80K0.86×
38Utah~40K0.82×
39Iowa~40K0.79×
40Minnesota~70K0.78×
41Alaska~10K0.75×
42Idaho~20K0.73×
43West Virginia~20K0.73×
44Hawaii~20K0.72×
45North Dakota~9K0.72×
46New Hampshire~20K0.71×
47South Dakota~10K0.70×
48Montana~10K0.66×
49Maine~10K0.64×
50Vermont~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Scarface, United States
0.63×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scarface audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scarface audience
#·InterestCategoryAffinity×
01Master PMusic & Radio138.33×
02Thandie NewtonMovies & TV93.50×
03ITV (TV channel)Movies & TV50.91×
04JadakissMusic & Radio41.79×
05Wale (rapper)Music & Radio27.33×
06TimbalandMusic & Radio26.60×
07Vanilla IceMusic & Radio24.04×
08Christina MilianMusic & Radio20.89×
09Bernie MacMovies & TV20.62×
10Avast!Technology & Electronics19.81×
11Erin AndrewsSports16.96×
12Jaden SmithMovies & TV15.53×
13T.I.Music & Radio15.40×
14Magic JohnsonSports14.38×
15Nipsey HussleMusic & Radio13.83×
16Goo Goo DollsMusic & Radio12.18×
17Josh DuhamelFashion & Accessoires11.61×
18Taron EgertonMovies & TV9.20×
19Teyana TaylorMovies & TV6.21×
20Internet celebrityInternet & Social Media4.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scarface audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scarface audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.60×
Urban LifestyleOPEN1.45×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scarface audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.60×
DIY MentalityTHRILL0.67×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scarface have in United States?

Scarface has an estimated audience of 6,132,927 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scarface fans?

34.1% of Scarface fans are female, 65.9% are male, with an average age of 37.8 years.

03

Which brands do Scarface fans like most?

Scarface fans show strongest brand affinity for Master P (138.33×), Thandie Newton (93.5×), and Jaden Smith (15.53×) over the country average.

04

Where do Scarface fans live in United States?

Scarface fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Scarface fans also like?

Beyond Scarface itself, the audience over-indexes on Thandie Newton (93.5×), Jaden Smith (15.53×), Bernie Mac (20.62×), and ITV (TV channel) (50.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Scarface audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scarface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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