Rascasse Audience Intelligence

Bernie Mac Audience in United States

A data profile of the people who buy, follow and care about Bernie Mac in United States — modelled from more than twelve digital signal sources. Bernie Mac has an estimated audience of 3,125,255 people in United States.

#510among Actor Actress or TV Star in United States#1475among Person in United States#1277in Movies & TV

The average Bernie Mac fan in United States is 39.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lil Duval, Teyana Taylor, Madea's Class Reunion, with strongest over-indexing on Lil Duval (33.84× the country average).

Demographically, the Bernie Mac audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bernie Mac fan in United States is balanced, around 39.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Lil Duval.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bernie Mac profile in United States.

Audience size
3.1M
in United States
Gender
48.1%♀
51.9% male
Age
39.1
average years
Country rank
#9955
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bernie Mac fans

48.1% are female, 51.9% are male, average age 39.1.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Bernie Mac audience in United States
MetricValue
Female48.1%
Male51.9%
Average age39.1
Estimated audience size3,125,255
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Bernie Mac audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4924%
50+16%
Fig. 04

Worldwide distribution

69.1%

of the worldwide Bernie Mac audience comes from United States.

Worldwide audience distribution share by country for Bernie Mac
CountryShare
United States69.1%
United Kingdom5.0%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bernie Mac audience in United States is strongest.

Fig. 05

Top regions by affinity

Bernie Mac fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K2.19×
02Louisiana~70K1.87×
03Alabama~80K1.80×
04Georgia~200K1.75×
05South Carolina~70K1.61×
06North Carolina~100K1.47×
07Maryland~70K1.45×
08Arkansas~30K1.38×
09Tennessee~80K1.36×
10Illinois~100K1.27×
11Delaware~10K1.22×
12Texas~300K1.21×
13Michigan~90K1.21×
14Virginia~90K1.19×
15Ohio~100K1.17×
16Missouri~60K1.16×
17Indiana~60K1.11×
18Oklahoma~40K1.11×
19Kentucky~40K1.09×
20Florida~200K1.05×
21Nevada~30K0.99×
22Washington, District of Columbia~9K0.98×
23Pennsylvania~100K0.97×
24Arizona~60K0.94×
25Kansas~20K0.91×
26Wisconsin~40K0.90×
27New York~100K0.89×
28New Jersey~70K0.87×
29Connecticut~30K0.87×
30New Mexico~10K0.86×
31West Virginia~10K0.85×
32California~300K0.81×
33Rhode Island~7K0.78×
34Iowa~20K0.77×
35Nebraska~10K0.77×
36Alaska~5K0.75×
37Minnesota~30K0.74×
38Colorado~30K0.72×
39North Dakota~4K0.72×
40Washington~40K0.70×
41Massachusetts~40K0.68×
42Hawaii~9K0.68×
43South Dakota~5K0.68×
44Oregon~20K0.66×
45Idaho~10K0.66×
46Montana~5K0.65×
47Maine~6K0.60×
48Vermont~3K0.60×
49Utah~20K0.59×
50New Hampshire~7K0.59×
Fig. 06

Affinity by region

Affinity by region — Bernie Mac, United States
0.59×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bernie Mac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bernie Mac audience
#·InterestCategoryAffinity×
01Baroque musicMusic & Radio57.40×
02The Bernie Mac ShowMovies & TV42.72×
03Eddie GriffinMovies & TV42.63×
04Lavell CrawfordMovies & TV40.00×
05DJ MustardMusic & Radio36.62×
06Michael BlacksonMovies & TV36.46×
07Lil DuvalMovies & TV33.84×
08The Wire (magazine)Fashion & Accessoires30.47×
09Cedric the EntertainerMovies & TV29.10×
10Sheryl UnderwoodMovies & TV24.91×
11Tim RobbinsMovies & TV24.70×
12Chief KeefMusic & Radio23.71×
13Good TimesMovies & TV22.53×
14ScarfaceMusic & Radio20.62×
15Teyana TaylorMovies & TV19.03×
16Bobby BrownMusic & Radio16.51×
17DiddyMusic & Radio14.29×
18Sean CombsMusic & Radio13.00×
19Madea's Class ReunionMovies & TV9.19×
20Southern hip hopMusic & Radio6.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bernie Mac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bernie Mac audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.33×
ExtroversionTHRILL1.19×
Family OrientationCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bernie Mac audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.78×
Pet OwnershipJOY0.79×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bernie Mac have in United States?

Bernie Mac has an estimated audience of 3,125,255 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Bernie Mac fans?

48.1% of Bernie Mac fans are female, 51.9% are male, with an average age of 39.1 years.

03

Which brands do Bernie Mac fans like most?

Bernie Mac fans show strongest brand affinity for Lil Duval (33.84×), Teyana Taylor (19.03×), and Madea's Class Reunion (9.19×) over the country average.

04

Where do Bernie Mac fans live in United States?

Bernie Mac fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bernie Mac fans also like?

Beyond Bernie Mac itself, the audience over-indexes on Teyana Taylor (19.03×), Madea's Class Reunion (9.19×), Diddy (14.29×), and Sean Combs (13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Bernie Mac audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bernie Mac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →