Bernie Mac Audience in United States

Bernie Mac logo

Bernie Mac has an estimated audience of 3,000,507 people in United States. 48.1% are female, 51.9% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: Diddy, Teyana Taylor, Scarface, The Wire (magazine), Eddie Griffin.

The average Bernie Mac fan in United States is 39.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Diddy, Teyana Taylor, Scarface, with strongest over-indexing on Diddy (14.29× the country average). Demographically, the Bernie Mac audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Bernie Mac fans

Demographic split for Bernie Mac audience in United States
MetricValue
Female48.1%
Male51.9%
Average age39.1
Estimated audience size3,000,507

Audience persona

The typical Bernie Mac fan in United States is balanced, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Diddy.

Top regions in United States

Top regions ranked by reach for Bernie Mac in United States
RegionReachAffinity
Texas331,3521.28×
California284,0970.86×
Florida221,2321.09×
Georgia168,3661.82×
New York158,7800.95×
North Carolina138,7721.54×
Illinois129,3041.29×
Ohio112,5841.22×
Pennsylvania98,7770.98×
Michigan98,2581.25×
Virginia88,3621.21×
Tennessee84,3561.4×
Maryland75,4351.46×
Alabama74,3681.77×
South Carolina73,7601.63×
Louisiana71,6801.85×
New Jersey67,5230.88×
Indiana61,8741.13×
Arizona59,1650.97×
Missouri57,1941.18×
Mississippi52,5702.13×
Washington43,4000.72×
Wisconsin41,4670.92×
Massachusetts40,4090.68×
Kentucky40,2101.07×
Oklahoma37,7931.13×
Colorado35,1900.74×
Arkansas33,5721.36×
Minnesota32,0110.74×
Nevada28,7300.99×
Connecticut25,9150.86×
Oregon22,3400.65×
Kansas21,3880.9×
Iowa18,4560.75×
Utah15,6100.58×
New Mexico12,4420.83×
Nebraska11,0640.74×
West Virginia10,7600.77×
Delaware9,8001.18×
Idaho8,9880.6×
Washington, District of Columbia8,8450.98×
Hawaii7,8770.61×
Rhode Island7,0490.74×
New Hampshire6,2720.53×
Maine5,6670.53×
Montana4,7400.57×
Alaska4,2620.66×
South Dakota4,1670.6×
North Dakota3,8950.63×
Vermont2,7230.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bernie Mac audience
BrandAffinityCategory
Diddy14.29×Music & Radio
Teyana Taylor19.03×Movies & TV
Scarface20.62×Music & Radio
The Wire (magazine)30.47×Fashion & Accessoires
Eddie Griffin42.63×Movies & TV
Bobby Brown16.51×Music & Radio
Baroque music57.4×Music & Radio
Good Times22.53×Movies & TV
Cedric the Entertainer29.1×Movies & TV
Lavell Crawford40×Movies & TV
Chief Keef23.71×Music & Radio
The Bernie Mac Show42.72×Movies & TV
Michael Blackson36.46×Movies & TV
Southern hip hop6.17×Music & Radio
Tim Robbins24.7×Movies & TV
Luther Vandross20.42×Music & Radio
Tatyana Ali32.4×Movies & TV
Brian McKnight33.34×Music & Radio
Wendell Pierce28.83×Music & Radio
H.E.R.12.9×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bernie Mac audience
TraitClusterScore
ExtroversionTHRILL1.48
PatriotismCONSERVATISM1.36
Early Adopter MentalityPOWER1.21
Convenience OrientationPREMIUM1.21
LGBTQ+ IdentityOPEN1.18
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Bernie Mac
CountryShare
United States69.4%
United Kingdom4.6%
Canada3.5%

See Bernie Mac audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Bernie Mac have in United States?

Bernie Mac has an estimated audience of 3,000,507 people in United States, concentrated in Texas and California.

What is the gender split and age of Bernie Mac fans?

48.1% of Bernie Mac fans are female, 51.9% are male, with an average age of 39.1 years.

Which brands do Bernie Mac fans like most?

Bernie Mac fans show strongest brand affinity for Diddy (14.29×), Teyana Taylor (19.03×), and Scarface (20.62×) over the country average.

Where do Bernie Mac fans live in United States?

Bernie Mac fans in United States are most concentrated in Texas (reach 331,352), California (reach 284,097), and Florida (reach 221,232). These three regions account for the largest share of the active audience.

What other brands do Bernie Mac fans also like?

Beyond Bernie Mac itself, the audience over-indexes on Teyana Taylor (19.03×), Scarface (20.62×), The Wire (magazine) (30.47×), and Eddie Griffin (42.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bernie Mac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.