Rascasse Audience Intelligence

Bobby Brown Audience in United States

A data profile of the people who buy, follow and care about Bobby Brown in United States — modelled from more than twelve digital signal sources. Bobby Brown has an estimated audience of 4,875,073 people in United States.

#54among Singer-songwriter in United States#757among Person in United States#608in Music & Radio

The average Bobby Brown fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lil Duval, Luther Vandross, Ja Rule, with strongest over-indexing on Lil Duval (20.69× the country average).

Demographically, the Bobby Brown audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bobby Brown fan in United States is more female, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Lil Duval.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bobby Brown profile in United States.

Audience size
4.9M
in United States
Gender
65.8%♀
34.2% male
Age
40.9
average years
Country rank
#6858
Person in United States
Fig. 01

Search interest · 12-month trend

-68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bobby Brown fans

65.8% are female, 34.2% are male, average age 40.9.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Bobby Brown audience in United States
MetricValue
Female65.8%
Male34.2%
Average age40.9
Estimated audience size4,875,073
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Bobby Brown audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3927%
40-4931%
50+13%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Bobby Brown audience comes from United States.

Worldwide audience distribution share by country for Bobby Brown
CountryShare
United States41.4%
Germany9.4%
Brazil9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bobby Brown audience in United States is strongest.

Fig. 05

Top regions by affinity

Bobby Brown fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.96×
02Georgia~400K1.90×
03Louisiana~100K1.81×
04Alabama~200K1.80×
05Maryland~200K1.56×
06South Carolina~100K1.52×
07North Carolina~300K1.42×
08Delaware~20K1.30×
09Tennessee~200K1.24×
10Arkansas~60K1.21×
11Virginia~200K1.20×
12Michigan~200K1.18×
13Washington, District of Columbia~20K1.17×
14Florida~500K1.12×
15New Jersey~200K1.12×
16Nevada~70K1.12×
17Texas~600K1.11×
18Ohio~200K1.11×
19Illinois~200K1.09×
20Missouri~100K1.09×
21New York~400K1.07×
22Pennsylvania~200K1.07×
23Connecticut~60K1.04×
24Indiana~100K1.03×
25Massachusetts~100K1.02×
26Oklahoma~70K0.98×
27Kentucky~70K0.94×
28Rhode Island~20K0.94×
29West Virginia~30K0.91×
30California~600K0.90×
31Arizona~100K0.87×
32Hawaii~20K0.83×
33Kansas~40K0.81×
34New Mexico~20K0.80×
35Wisconsin~70K0.78×
36Colorado~80K0.77×
37Minnesota~60K0.73×
38Washington~90K0.72×
39New Hampshire~20K0.72×
40Nebraska~20K0.71×
41Alaska~9K0.70×
42Iowa~30K0.68×
43Oregon~50K0.66×
44Maine~10K0.66×
45North Dakota~8K0.65×
46South Dakota~9K0.62×
47Vermont~7K0.62×
48Idaho~20K0.60×
49Montana~10K0.59×
50Utah~30K0.55×
Fig. 06

Affinity by region

Affinity by region — Bobby Brown, United States
0.55×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bobby Brown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bobby Brown audience
#·InterestCategoryAffinity×
01Ja RuleMusic & Radio29.24×
02Boyz II MenMusic & Radio26.27×
03Marques HoustonMusic & Radio26.18×
04Faith EvansMusic & Radio24.69×
05Fat JoeMusic & Radio24.03×
06Luther VandrossMusic & Radio23.90×
07Toni BraxtonMusic & Radio21.14×
08Lil DuvalMovies & TV20.69×
09Tyrese GibsonMusic & Radio19.91×
10Jennifer HudsonMusic & Radio17.91×
11Bernie MacMovies & TV16.51×
12Lil JonMusic & Radio15.79×
13LudacrisMusic & Radio15.05×
14T.I.Music & Radio13.03×
15Regina KingMovies & TV12.33×
16Janet JacksonMusic & Radio11.60×
17Teyana TaylorMovies & TV8.82×
18TMZInternet & Social Media3.80×
19FedExBusiness & Career3.68×
20Discount storesShopping3.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bobby Brown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bobby Brown audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.94×
Convenience OrientationPREMIUM1.84×
Family OrientationCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bobby Brown audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Early Adopter MentalityPOWER0.74×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bobby Brown have in United States?

Bobby Brown has an estimated audience of 4,875,073 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bobby Brown fans?

65.8% of Bobby Brown fans are female, 34.2% are male, with an average age of 40.9 years.

03

Which brands do Bobby Brown fans like most?

Bobby Brown fans show strongest brand affinity for Lil Duval (20.69×), Luther Vandross (23.9×), and Ja Rule (29.24×) over the country average.

04

Where do Bobby Brown fans live in United States?

Bobby Brown fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Bobby Brown fans also like?

Beyond Bobby Brown itself, the audience over-indexes on Luther Vandross (23.9×), Ja Rule (29.24×), Toni Braxton (21.14×), and Janet Jackson (11.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Bobby Brown audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bobby Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →