Fat Joe Audience in United States

Fat Joe logo

Fat Joe has an estimated audience of 1,439,594 people in United States. 45.0% are female, 55.0% are male, average age 38.2. Top regions: California, New York, Texas. Top brand affinities: Diddy, Marlon Wayans, Bobby Brown, Maxwell (musician), Lil' Kim.

The average Fat Joe fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Diddy, Marlon Wayans, Bobby Brown, with strongest over-indexing on Diddy (38.32× the country average). Demographically, the Fat Joe audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Fat Joe fans

Demographic split for Fat Joe audience in United States
MetricValue
Female45.0%
Male55.0%
Average age38.2
Estimated audience size1,439,594

Audience persona

The typical Fat Joe fan in United States is balanced, around 38.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Diddy.

Top regions in United States

Top regions ranked by reach for Fat Joe in United States
RegionReachAffinity
California229,1741.45×
New York162,3912.02×
Texas131,8091.07×
Florida120,9461.24×
New Jersey63,2291.73×
Pennsylvania62,8781.3×
Illinois56,3641.18×
Georgia55,7791.26×
North Carolina52,7531.22×
Ohio43,4720.98×
Virginia38,4161.1×
Michigan37,5231×
Massachusetts33,1611.17×
Arizona33,1461.13×
Maryland32,1751.3×
Tennessee26,7930.93×
Wisconsin26,5841.23×
Connecticut24,2741.68×
Indiana24,1910.92×
Washington24,0120.83×
South Carolina22,2671.03×
Missouri21,3640.92×
Alabama21,0001.04×
Louisiana19,1801.03×
Colorado19,1710.84×
Nevada17,5231.26×
Minnesota15,9810.77×
Kentucky15,7220.87×
Oklahoma13,3180.83×
Oregon13,1300.8×
Mississippi11,1130.94×
Arkansas9,4480.8×
Kansas9,1840.81×
Iowa8,5730.72×
Utah8,1490.63×
New Mexico7,1220.99×
Nebraska5,5500.77×
Rhode Island5,4061.18×
Washington, District of Columbia5,2651.22×
Hawaii5,2430.85×
New Hampshire5,0000.88×
West Virginia4,9460.74×
Delaware4,7311.19×
Idaho4,6150.64×
Maine3,8090.74×
Montana2,3770.6×
North Dakota2,2150.75×
Alaska2,0120.65×
South Dakota2,0070.6×
Vermont1,9030.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fat Joe audience
BrandAffinityCategory
Diddy38.32×Music & Radio
Marlon Wayans31.87×Movies & TV
Bobby Brown24.03×Music & Radio
Maxwell (musician)43.17×Music & Radio
Lil' Kim38.5×Music & Radio
Rich Homie Quan47.03×Music & Radio
Brandy Norwood41.07×Music & Radio
Queen Latifah27.11×Music & Radio
Brian McKnight54.51×Music & Radio
Blair Underwood55.87×Movies & TV
Wale (rapper)52.93×Music & Radio
Nelly26.32×Music & Radio
Akon37.05×Music & Radio
T.I.25.63×Music & Radio
E-4045.6×Music & Radio
Mac Dre70.67×Music & Radio
Bernie Mac23.94×Movies & TV
Faith Evans34.95×Music & Radio
Swizz Beatz47.46×Music & Radio
Jaheim62.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fat Joe audience
TraitClusterScore
Urban LifestyleOPEN1.55
ExtroversionTHRILL1.43
Career OrientationPOWER1.19
Convenience OrientationPREMIUM1.19
LGBTQ+ IdentityOPEN1.18
IndulgenceJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Fat Joe
CountryShare
United States53.5%
United Kingdom6.2%
Germany4.8%

See Fat Joe audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Fat Joe have in United States?

Fat Joe has an estimated audience of 1,439,594 people in United States, concentrated in California and New York.

What is the gender split and age of Fat Joe fans?

45.0% of Fat Joe fans are female, 55.0% are male, with an average age of 38.2 years.

Which brands do Fat Joe fans like most?

Fat Joe fans show strongest brand affinity for Diddy (38.32×), Marlon Wayans (31.87×), and Bobby Brown (24.03×) over the country average.

Where do Fat Joe fans live in United States?

Fat Joe fans in United States are most concentrated in California (reach 229,174), New York (reach 162,391), and Texas (reach 131,809). These three regions account for the largest share of the active audience.

What other brands do Fat Joe fans also like?

Beyond Fat Joe itself, the audience over-indexes on Marlon Wayans (31.87×), Bobby Brown (24.03×), Maxwell (musician) (43.17×), and Lil' Kim (38.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fat Joe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.