Rascasse Audience Intelligence

Fat Joe Audience in United States

Name: Fat Joe — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Fat Joe in United States — modelled from more than twelve digital signal sources. Fat Joe has an estimated audience of 1,509,000 people in United States.

#113among Hip hop in United States #3544among Person in United States #2116in Music & Radio

The average Fat Joe fan in United States is 38.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Diddy, Sheryl Underwood, Lil Duval, with strongest over-indexing on Diddy (38.32× the country average).

Demographically, the Fat Joe audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Social Media Usage, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fat Joe fan in United States is balanced, around 38.2 years old, with strong Social Media Usage tendencies and a notable affinity for Diddy.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fat Joe profile in United States.

Audience size

1.5M

in United States

Gender

45.0%♀

55.0% male

Age

38.2

average years

Country rank

#17687

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Fat Joe fans

45.0% are female, 55.0% are male, average age 38.2.

Fig. 02

Gender split

45.0%

Female

55.0%

Male

Demographic split for Fat Joe audience in United States
Metric	Value
Female	45.0%
Male	55.0%
Average age	38.2
Estimated audience size	1,509,000

Fig. 03

Age distribution

Age distribution of the Fat Joe audience in United States
Age bracket	Share	%
16-19		15%
20-29		24%
30-39		27%
40-49		24%
50+		10%

Fig. 04

Worldwide distribution

54.8%

of the worldwide Fat Joe audience comes from United States.

Worldwide audience distribution share by country for Fat Joe
Country	Share
United States	54.8%
United Kingdom	5.7%
Germany	4.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fat Joe audience in United States is strongest.

Fig. 05

Top regions by affinity

Fat Joe fans by region: top regions in United States
#	Region	Reach	×
01	New York	~200K	2.02×
02	New Jersey	~60K	1.72×
03	Connecticut	~20K	1.64×
04	Maryland	~30K	1.36×
05	Georgia	~60K	1.29×
06	California	~200K	1.27×
07	Wisconsin	~30K	1.27×
08	Delaware	~5K	1.27×
09	Washington, District of Columbia	~5K	1.26×
10	Pennsylvania	~60K	1.25×
11	Florida	~100K	1.22×
12	Rhode Island	~6K	1.22×
13	North Carolina	~50K	1.21×
14	Massachusetts	~30K	1.18×
15	Nevada	~20K	1.18×
16	Illinois	~50K	1.11×
17	Virginia	~40K	1.08×
18	South Carolina	~20K	1.06×
19	Louisiana	~20K	1.06×
20	Texas	~100K	1.04×
21	Arizona	~30K	1.04×
22	Alabama	~20K	1.03×
23	Michigan	~40K	1.01×
24	Ohio	~40K	1.00×
25	Mississippi	~10K	1.00×
26	New Mexico	~7K	0.97×
27	Tennessee	~30K	0.92×
28	New Hampshire	~5K	0.90×
29	Indiana	~20K	0.89×
30	Missouri	~20K	0.89×
31	North Dakota	~3K	0.89×
32	Kentucky	~20K	0.88×
33	Vermont	~2K	0.88×
34	Oklahoma	~10K	0.87×
35	Hawaii	~5K	0.87×
36	Arkansas	~10K	0.83×
37	Colorado	~20K	0.81×
38	West Virginia	~5K	0.81×
39	Maine	~4K	0.81×
40	Washington	~20K	0.80×
41	Kansas	~9K	0.80×
42	Nebraska	~6K	0.79×
43	Minnesota	~20K	0.76×
44	Oregon	~10K	0.76×
45	Alaska	~2K	0.75×
46	Iowa	~9K	0.72×
47	South Dakota	~2K	0.69×
48	Montana	~3K	0.67×
49	Idaho	~5K	0.65×
50	Utah	~8K	0.61×

Affinity by region — Fat Joe, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fat Joe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fat Joe audience
#	Interest	Category	×
01	Mac Dre	Music & Radio	70.67×
02	Blair Underwood	Movies & TV	55.87×
03	Brian McKnight	Music & Radio	54.51×
04	Sheryl Underwood	Movies & TV	53.44×
05	Wale (rapper)	Music & Radio	52.93×
06	DJ Mustard	Music & Radio	51.31×
07	Rich Homie Quan	Music & Radio	47.03×
08	E-40	Music & Radio	45.60×
09	Maxwell (musician)	Music & Radio	43.17×
10	Brandy Norwood	Music & Radio	41.07×
11	Lil' Kim	Music & Radio	38.50×
12	Diddy	Music & Radio	38.32×
13	Akon	Music & Radio	37.05×
14	Lil Duval	Movies & TV	36.80×
15	Marlon Wayans	Movies & TV	31.87×
16	Queen Latifah	Music & Radio	27.11×
17	Nelly	Music & Radio	26.32×
18	T.I.	Music & Radio	25.63×
19	Bobby Brown	Music & Radio	24.03×
20	Regina King	Movies & TV	22.08×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fat Joe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Fat Joe audience · What stands out
Trait	Cluster	Score
Social Media Usage	JOY	1.35×
Family Orientation	CONSERVATISM	1.30×
Price Sensitivity	PREMIUM	1.27×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Fat Joe audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.76×
Sustainability	BALANCE	0.81×
Individualism	JOY	0.81×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Fat Joe have in United States?

Fat Joe has an estimated audience of 1,509,000 people in United States, concentrated in California and New York.

What is the gender split and age of Fat Joe fans?

45.0% of Fat Joe fans are female, 55.0% are male, with an average age of 38.2 years.

Which brands do Fat Joe fans like most?

Fat Joe fans show strongest brand affinity for Diddy (38.32×), Sheryl Underwood (53.44×), and Lil Duval (36.8×) over the country average.

Where do Fat Joe fans live in United States?

Fat Joe fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Fat Joe fans also like?

Beyond Fat Joe itself, the audience over-indexes on Sheryl Underwood (53.44×), Lil Duval (36.8×), Lil' Kim (38.5×), and Marlon Wayans (31.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Sean Combs (16,861,245)
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Cardi B (14,382,656)
Drake (13,764,341)

See Fat Joe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fat Joe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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