E-40 Audience in United States

E-40 has an estimated audience of 838,754 people in United States. 42.7% are female, 57.3% are male, average age 38.1. Top brand affinities: Method Man, Vanilla Ice, Ja Rule, Warren G, Ghost Rider.

Top brand affinities include Method Man, Vanilla Ice, Ja Rule, with strongest over-indexing on Method Man (56.48× the country average). Demographically, the E-40 audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of E-40 fans

Demographic split for E-40 audience in United States
MetricValue
Female42.7%
Male57.3%
Average age38.1
Estimated audience size838,754

Audience persona

The typical E-40 fan in United States is more male, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Method Man.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for E-40 audience
BrandAffinityCategory
Method Man56.48×Music & Radio
Vanilla Ice65.28×Music & Radio
Ja Rule45.12×Music & Radio
Warren G79.35×Music & Radio
Ghost Rider95.95×Movies & TV
Toni Braxton30.64×Music & Radio
Chief Keef27.37×Music & Radio
Bernie Mac22.24×Movies & TV
Tech N9ne49.96×Music & Radio
Ludacris24.69×Music & Radio
Fat Joe31.02×Music & Radio
Lil Jon26.92×Music & Radio
Akon29.13×Music & Radio
Tyrese Gibson24.3×Music & Radio
Eazy-E21.19×Music & Radio
Missy Elliott25.41×Music & Radio
Janet Jackson13.94×Music & Radio
Jimmy Kimmel7.06×Movies & TV
T.I.18.48×Music & Radio
T-Pain20.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by E-40 audience
TraitClusterScore
ExtroversionTHRILL1.45
Urban LifestyleOPEN1.44
Early Adopter MentalityPOWER1.4
Risk AppetiteTHRILL1.36
LGBTQ+ IdentityOPEN1.26
Social Media UsageJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for E-40
CountryShare
United States68.9%
United Arab Emirates6.5%
Canada2.9%

See E-40 audiences in other countries

More Hip hop audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for E-40. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.