Rascasse Audience Intelligence

E-40 Audience in United States

Name: E-40 — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about E-40 in United States — modelled from more than twelve digital signal sources. E-40 has an estimated audience of 884,391 people in United States.

#174among Hip hop in United States #5841among Person in United States #3385in Music & Radio

The average E-40 fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fat Joe, Ja Rule, Janet Jackson, with strongest over-indexing on Fat Joe (45.6× the country average).

Demographically, the E-40 audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical E-40 fan in United States is more male, around 38.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Fat Joe.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the E-40 profile in United States.

Audience size

884K

in United States

Gender

42.7%♀

57.3% male

Age

38.1

average years

Country rank

#25693

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of E-40 fans

42.7% are female, 57.3% are male, average age 38.1.

Fig. 02

Gender split

42.7%

Female

57.3%

Male

Demographic split for E-40 audience in United States
Metric	Value
Female	42.7%
Male	57.3%
Average age	38.1
Estimated audience size	884,391

Fig. 03

Age distribution

Age distribution of the E-40 audience in United States
Age bracket	Share	%
16-19		15%
20-29		22%
30-39		28%
40-49		26%
50+		8%

Fig. 04

Worldwide distribution

69.3%

of the worldwide E-40 audience comes from United States.

Worldwide audience distribution share by country for E-40
Country	Share
United States	69.3%
United Arab Emirates	6.2%
Canada	2.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the E-40 audience in United States is strongest.

Fig. 05

Top regions by affinity

E-40 fans by region: top regions in United States
#	Region	Reach	×
01	Nevada	~20K	2.50×
02	California	~200K	2.49×
03	North Dakota	~3K	1.76×
04	Oregon	~10K	1.44×
05	Oklahoma	~10K	1.40×
06	Louisiana	~10K	1.35×
07	Michigan	~30K	1.32×
08	Washington	~20K	1.32×
09	Missouri	~20K	1.30×
10	Mississippi	~9K	1.30×
11	Arizona	~20K	1.25×
12	Alabama	~10K	1.25×
13	Georgia	~30K	1.22×
14	Arkansas	~8K	1.20×
15	Kansas	~7K	1.13×
16	Indiana	~20K	1.06×
17	Maryland	~10K	1.04×
18	Idaho	~4K	1.02×
19	Colorado	~10K	1.01×
20	Texas	~70K	0.99×
21	Nebraska	~4K	0.99×
22	South Carolina	~10K	0.98×
23	North Carolina	~20K	0.96×
24	New Mexico	~4K	0.96×
25	Washington, District of Columbia	~2K	0.94×
26	Hawaii	~3K	0.93×
27	Ohio	~20K	0.92×
28	Montana	~2K	0.92×
29	Alaska	~2K	0.92×
30	Tennessee	~20K	0.91×
31	Kentucky	~9K	0.90×
32	Delaware	~2K	0.88×
33	Wisconsin	~10K	0.87×
34	Illinois	~20K	0.84×
35	Virginia	~20K	0.82×
36	Vermont	~1K	0.81×
37	Iowa	~6K	0.80×
38	South Dakota	~2K	0.80×
39	Minnesota	~9K	0.78×
40	Utah	~6K	0.77×
41	Rhode Island	~2K	0.76×
42	West Virginia	~3K	0.73×
43	Maine	~2K	0.72×
44	New Hampshire	~2K	0.71×
45	Connecticut	~6K	0.70×
46	Pennsylvania	~20K	0.67×
47	Florida	~40K	0.66×
48	New York	~30K	0.66×
49	Massachusetts	~10K	0.63×
50	New Jersey	~10K	0.62×

Affinity by region — E-40, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the E-40 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for E-40 audience
#	Interest	Category	×
01	Ghost Rider	Movies & TV	61.14×
02	Warren G	Music & Radio	60.67×
03	Ja Rule	Music & Radio	46.40×
04	Fat Joe	Music & Radio	45.60×
05	Faith Evans	Music & Radio	35.77×
06	Vanilla Ice	Music & Radio	31.81×
07	Nipsey Hussle	Music & Radio	27.48×
08	Toni Braxton	Music & Radio	27.21×
09	Akon	Music & Radio	27.09×
10	Lil Jon	Music & Radio	26.53×
11	Ludacris	Music & Radio	25.49×
12	Tyrese Gibson	Music & Radio	24.53×
13	Jennifer Hudson	Music & Radio	23.94×
14	Chief Keef	Music & Radio	22.73×
15	Eazy-E	Music & Radio	20.35×
16	T.I.	Music & Radio	18.44×
17	Lil Duval	Movies & TV	15.76×
18	Janet Jackson	Music & Radio	15.53×
19	Jaden Smith	Movies & TV	14.39×
20	Jimmy Kimmel	Movies & TV	7.00×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the E-40 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by E-40 audience · What stands out
Trait	Cluster	Score
Urban Lifestyle	OPEN	1.63×
Career Orientation	POWER	1.33×
Early Adopter Mentality	POWER	1.30×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by E-40 audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.59×
Sustainability	BALANCE	0.62×
Design Affinity	PREMIUM	0.69×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does E-40 have in United States?

E-40 has an estimated audience of 884,391 people in United States, concentrated in California and Texas.

What is the gender split and age of E-40 fans?

42.7% of E-40 fans are female, 57.3% are male, with an average age of 38.1 years.

Which brands do E-40 fans like most?

E-40 fans show strongest brand affinity for Fat Joe (45.6×), Ja Rule (46.4×), and Janet Jackson (15.53×) over the country average.

Where do E-40 fans live in United States?

E-40 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do E-40 fans also like?

Beyond E-40 itself, the audience over-indexes on Ja Rule (46.4×), Janet Jackson (15.53×), Vanilla Ice (31.81×), and Toni Braxton (27.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

Bad Bunny (26,066,654)
Sean Combs (16,861,245)
Diddy (15,073,435)
Cardi B (14,382,656)
Drake (13,764,341)

See E-40 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for E-40. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →