Chief Keef Audience in United States

Chief Keef logo

Chief Keef has an estimated audience of 2,125,586 people in United States. 48.2% are female, 51.8% are male, average age 27.2. Top regions: California, Texas, Florida. Top brand affinities: Diddy, Rich Homie Quan, Lil Durk, Marlon Wayans, Maxwell (musician).

The average Chief Keef fan in United States is 27.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diddy, Rich Homie Quan, Lil Durk, with strongest over-indexing on Diddy (10.82× the country average). Demographically, the Chief Keef audience skews balanced with an average age of 27.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Chief Keef fans

Demographic split for Chief Keef audience in United States
MetricValue
Female48.2%
Male51.8%
Average age27.2
Estimated audience size2,125,586

Audience persona

The typical Chief Keef fan in United States is balanced, around 27.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Diddy.

Top regions in United States

Top regions ranked by reach for Chief Keef in United States
RegionReachAffinity
California251,6711.08×
Texas236,8881.3×
Florida166,1071.15×
Illinois159,2362.25×
New York140,1461.18×
Georgia111,0271.7×
North Carolina91,2361.43×
Ohio72,8381.11×
Pennsylvania72,6061.01×
Michigan66,5541.2×
Virginia65,6661.27×
New Jersey58,4491.08×
Maryland54,2641.48×
Arizona53,0371.22×
Tennessee48,4591.14×
Indiana44,8691.16×
South Carolina42,7371.34×
Massachusetts42,6841.02×
Alabama42,6251.44×
Louisiana39,7881.45×
Minnesota37,9051.24×
Missouri35,9301.05×
Washington33,5820.79×
Colorado28,5270.85×
Wisconsin28,4170.89×
Mississippi26,0951.49×
Kentucky25,0520.94×
Oklahoma21,5770.91×
Connecticut21,2371×
Nevada21,0901.03×
Arkansas17,2850.99×
Oregon16,8650.69×
Iowa14,1670.81×
Kansas13,1430.78×
Utah9,9250.52×
Washington, District of Columbia8,5841.34×
Nebraska8,1190.76×
New Mexico7,7280.72×
West Virginia6,7270.68×
Delaware6,5641.12×
Rhode Island6,4050.95×
Idaho5,0780.48×
Hawaii5,0180.55×
New Hampshire5,0060.6×
Maine4,2150.55×
North Dakota2,9310.67×
South Dakota2,8960.59×
Alaska2,8850.63×
Montana2,6800.45×
Vermont1,8710.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chief Keef audience
BrandAffinityCategory
Diddy10.82×Music & Radio
Rich Homie Quan36.76×Music & Radio
Lil Durk18.79×Music & Radio
Marlon Wayans16.03×Movies & TV
Maxwell (musician)23.78×Music & Radio
Queen Latifah16.26×Music & Radio
Bobby Brown12.23×Music & Radio
Gunna25.08×Music & Radio
Brian McKnight29.4×Music & Radio
Bernie Mac15.59×Movies & TV
Brandy Norwood20.6×Music & Radio
Lil' Kim17.91×Music & Radio
YG (rapper)32.46×Music & Radio
Regina King13.78×Movies & TV
Blair Underwood27.27×Movies & TV
T.I.14.66×Music & Radio
Yo Gotti23.59×Music & Radio
Don Toliver14.73×Music & Radio
Lavell Crawford25.39×Movies & TV
Wale (rapper)25.48×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chief Keef audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.81
Early Adopter MentalityPOWER1.53
ExtroversionTHRILL1.24
Social Media UsageJOY1.1
Healthy LifestyleBALANCE0.94
Family OrientationCONSERVATISM0.93

Worldwide distribution

Worldwide audience distribution share by country for Chief Keef
CountryShare
United States54.2%
Germany3.9%
Canada3.8%

See Chief Keef audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Chief Keef have in United States?

Chief Keef has an estimated audience of 2,125,586 people in United States, concentrated in California and Texas.

What is the gender split and age of Chief Keef fans?

48.2% of Chief Keef fans are female, 51.8% are male, with an average age of 27.2 years.

Which brands do Chief Keef fans like most?

Chief Keef fans show strongest brand affinity for Diddy (10.82×), Rich Homie Quan (36.76×), and Lil Durk (18.79×) over the country average.

Where do Chief Keef fans live in United States?

Chief Keef fans in United States are most concentrated in California (reach 251,671), Texas (reach 236,888), and Florida (reach 166,107). These three regions account for the largest share of the active audience.

What other brands do Chief Keef fans also like?

Beyond Chief Keef itself, the audience over-indexes on Rich Homie Quan (36.76×), Lil Durk (18.79×), Marlon Wayans (16.03×), and Maxwell (musician) (23.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chief Keef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.