Rascasse Audience Intelligence

Chief Keef Audience in United States

A data profile of the people who buy, follow and care about Chief Keef in United States — modelled from more than twelve digital signal sources. Chief Keef has an estimated audience of 2,149,766 people in United States.

#82among Hip hop in United States#2406among Person in United States#1486in Music & Radio

The average Chief Keef fan in United States is 27.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sheryl Underwood, DJ Mustard, Lil Duval, with strongest over-indexing on Sheryl Underwood (32.25× the country average).

Demographically, the Chief Keef audience skews balanced with an average age of 27.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chief Keef fan in United States is balanced, around 27.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sheryl Underwood.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chief Keef profile in United States.

Audience size
2.1M
in United States
Gender
48.2%♀
51.8% male
Age
27.2
average years
Country rank
#13478
Person in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chief Keef fans

48.2% are female, 51.8% are male, average age 27.2.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Chief Keef audience in United States
MetricValue
Female48.2%
Male51.8%
Average age27.2
Estimated audience size2,149,766
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Chief Keef audience in United States
Age bracketShare%
16-1952%
20-2926%
30-3912%
40-497%
50+3%
Fig. 04

Worldwide distribution

53.5%

of the worldwide Chief Keef audience comes from United States.

Worldwide audience distribution share by country for Chief Keef
CountryShare
United States53.5%
Germany3.9%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chief Keef audience in United States is strongest.

Fig. 05

Top regions by affinity

Chief Keef fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~100K2.11×
02Georgia~100K1.58×
03Mississippi~30K1.50×
04Louisiana~40K1.43×
05Maryland~50K1.42×
06Alabama~40K1.40×
07North Carolina~90K1.37×
08South Carolina~40K1.32×
09Washington, District of Columbia~8K1.27×
10Texas~200K1.24×
11Virginia~60K1.23×
12Indiana~40K1.16×
13Delaware~7K1.13×
14Arizona~50K1.12×
15Minnesota~30K1.12×
16Ohio~70K1.11×
17Tennessee~50K1.11×
18Florida~200K1.10×
19Michigan~60K1.10×
20New York~100K1.09×
21New Jersey~60K1.07×
22Missouri~40K1.06×
23Arkansas~20K1.05×
24California~200K1.03×
25Pennsylvania~70K1.02×
26Connecticut~20K1.02×
27Nevada~20K1.02×
28Kentucky~30K0.98×
29Massachusetts~40K0.96×
30Rhode Island~6K0.96×
31Wisconsin~30K0.94×
32Oklahoma~20K0.94×
33Iowa~10K0.84×
34Nebraska~9K0.83×
35Colorado~30K0.82×
36Kansas~10K0.82×
37New Mexico~9K0.81×
38Washington~30K0.80×
39North Dakota~3K0.79×
40West Virginia~8K0.77×
41Alaska~3K0.76×
42South Dakota~4K0.74×
43Oregon~20K0.72×
44New Hampshire~6K0.68×
45Vermont~2K0.66×
46Maine~5K0.64×
47Hawaii~6K0.63×
48Utah~10K0.60×
49Montana~4K0.60×
50Idaho~6K0.58×
Fig. 06

Affinity by region

Affinity by region — Chief Keef, United States
0.58×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chief Keef audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chief Keef audience
#·InterestCategoryAffinity×
01DJ MustardMusic & Radio39.28×
02Rich Homie QuanMusic & Radio36.76×
03YG (rapper)Music & Radio32.46×
04Sheryl UnderwoodMovies & TV32.25×
05Blair UnderwoodMovies & TV27.27×
06GunnaMusic & Radio25.08×
07Maxwell (musician)Music & Radio23.78×
08Lil DuvalMovies & TV22.41×
09Brandy NorwoodMusic & Radio20.60×
10Lil DurkMusic & Radio18.79×
11Lil' KimMusic & Radio17.91×
12Queen LatifahMusic & Radio16.26×
13Marlon WayansMovies & TV16.03×
14Bernie MacMovies & TV15.59×
15Don ToliverMusic & Radio14.73×
16Kid CudiMusic & Radio13.93×
17Regina KingMovies & TV13.78×
18Bobby BrownMusic & Radio12.23×
19DiddyMusic & Radio10.82×
20Polo Ralph LaurenFashion & Accessoires7.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chief Keef audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chief Keef audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.23×
Social Media UsageJOY1.07×
Luxury OrientationPREMIUM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chief Keef audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.58×
Community OrientationOPEN0.67×
SustainabilityBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chief Keef have in United States?

Chief Keef has an estimated audience of 2,149,766 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chief Keef fans?

48.2% of Chief Keef fans are female, 51.8% are male, with an average age of 27.2 years.

03

Which brands do Chief Keef fans like most?

Chief Keef fans show strongest brand affinity for Sheryl Underwood (32.25×), DJ Mustard (39.28×), and Lil Duval (22.41×) over the country average.

04

Where do Chief Keef fans live in United States?

Chief Keef fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Chief Keef fans also like?

Beyond Chief Keef itself, the audience over-indexes on DJ Mustard (39.28×), Lil Duval (22.41×), Diddy (10.82×), and Rich Homie Quan (36.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chief Keef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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