YG (rapper) Audience in United States

YG (rapper) logo

YG (rapper) has an estimated audience of 627,952 people in United States. 44.0% are female, 56.0% are male, average age 32.6. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Combat sport, Elsword, Home construction, 3D printing.

The average YG (rapper) fan in United States is 32.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Combat sport, Elsword, with strongest over-indexing on Minnesota (3.51× the country average). Demographically, the YG (rapper) audience skews more male with an average age of 32.6, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of YG (rapper) fans

Demographic split for YG (rapper) audience in United States
MetricValue
Female44.0%
Male56.0%
Average age32.6
Estimated audience size627,952

Audience persona

The typical YG (rapper) fan in United States is more male, around 32.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for YG (rapper) in United States
RegionReachAffinity
California192,8172.79×
Texas61,2961.14×
New York47,8451.36×
Florida41,4930.98×
Georgia26,0441.35×
North Carolina21,3101.13×
Arizona19,7871.54×
Illinois19,5740.94×
Pennsylvania18,3510.87×
Virginia16,7571.1×
Washington16,6021.32×
Ohio16,2780.84×
New Jersey15,5180.97×
Michigan14,7330.9×
Maryland13,9571.29×
Massachusetts11,6150.94×
Nevada11,4641.89×
Tennessee11,1900.89×
Colorado11,0001.11×
Alabama9,9141.13×
South Carolina9,8811.05×
Louisiana9,5531.18×
Missouri9,3240.92×
Indiana9,2690.81×
Oregon9,0261.25×
Oklahoma7,0041×
Minnesota6,8150.76×
Kentucky6,3770.81×
Wisconsin6,0230.64×
Connecticut5,6560.9×
Mississippi5,3391.03×
Utah5,2250.93×
Arkansas5,0650.98×
Hawaii4,8651.8×
Kansas4,1630.84×
New Mexico3,8221.21×
Iowa3,5730.69×
Idaho2,8220.9×
Washington, District of Columbia2,6381.4×
Nebraska2,3860.76×
West Virginia1,6170.55×
Delaware1,5310.88×
Rhode Island1,4710.74×
New Hampshire1,4050.57×
Maine1,2770.57×
Montana1,1270.65×
Alaska8510.63×
North Dakota7960.62×
South Dakota7320.5×
Vermont5110.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for YG (rapper) audience
BrandAffinityCategory
Minnesota3.51×Travel & Leisure
Combat sport3.14×Sports
Elsword23.78×Games
Home construction2.03×Home & Garden
3D printing3.36×Technology & Electronics
Ipiales40.41×Travel & Leisure
Chili con carne8.86×Food & Beverages
Racing2.48×Cars & Mobility
Alaskan Husky14.03×Pets & Animals
Thom Browne8.39×Fashion & Accessoires
Litter box1.6×Pets & Animals
Google Photos1.81×Technology & Electronics
UK garage3.89×Music & Radio
Graham Greene4.33×Literature
Guitar Pro23.12×Technology & Electronics
Empire Records7.33×Movies & TV
Arnold Palmer4×Sports
Inland Empire (film)6.55×Movies & TV
Mothercare2.01×Kids & Family
Overtone5.93×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by YG (rapper) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.44
IndulgenceJOY1.65
ExtroversionTHRILL1.47
Early Adopter MentalityPOWER1.38
Urban LifestyleOPEN1.23
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for YG (rapper)
CountryShare
United States28.5%
Indonesia19.8%
Japan15.9%

See YG (rapper) audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does YG (rapper) have in United States?

YG (rapper) has an estimated audience of 627,952 people in United States, concentrated in California and Texas.

What is the gender split and age of YG (rapper) fans?

44.0% of YG (rapper) fans are female, 56.0% are male, with an average age of 32.6 years.

Which brands do YG (rapper) fans like most?

YG (rapper) fans show strongest brand affinity for Minnesota (3.51×), Combat sport (3.14×), and Elsword (23.78×) over the country average.

Where do YG (rapper) fans live in United States?

YG (rapper) fans in United States are most concentrated in California (reach 192,817), Texas (reach 61,296), and New York (reach 47,845). These three regions account for the largest share of the active audience.

What other brands do YG (rapper) fans also like?

Beyond YG (rapper) itself, the audience over-indexes on Combat sport (3.14×), Elsword (23.78×), Home construction (2.03×), and 3D printing (3.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for YG (rapper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.