Rascasse Audience Intelligence

YG (rapper) Audience in United States

A data profile of the people who buy, follow and care about YG (rapper) in United States — modelled from more than twelve digital signal sources. YG (rapper) has an estimated audience of 651,362 people in United States.

#220among Hip hop in United States#7375among Person in United States#4267in Music & Radio

The average YG (rapper) fan in United States is 32.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nipsey Hussle, Fat Joe, Bernie Mac, with strongest over-indexing on Nipsey Hussle (40.52× the country average).

Demographically, the YG (rapper) audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical YG (rapper) fan in United States is more male, around 32.6 years old, with strong Indulgence tendencies and a notable affinity for Nipsey Hussle.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the YG (rapper) profile in United States.

Audience size
651K
in United States
Gender
44.0%♀
56.0% male
Age
32.6
average years
Country rank
#31247
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of YG (rapper) fans

44.0% are female, 56.0% are male, average age 32.6.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for YG (rapper) audience in United States
MetricValue
Female44.0%
Male56.0%
Average age32.6
Estimated audience size651,362
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the YG (rapper) audience in United States
Age bracketShare%
16-1932%
20-2925%
30-3920%
40-4918%
50+4%
Fig. 04

Worldwide distribution

28.6%

of the worldwide YG (rapper) audience comes from United States.

Worldwide audience distribution share by country for YG (rapper)
CountryShare
United States28.6%
Indonesia19.1%
Japan15.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the YG (rapper) audience in United States is strongest.

Fig. 05

Top regions by affinity

YG (rapper) fans by region: top regions in United States
#RegionReachAffinity×
01California~200K2.76×
02Nevada~10K1.84×
03Hawaii~4K1.62×
04Arizona~20K1.43×
05Oregon~10K1.35×
06Georgia~30K1.32×
07Washington, District of Columbia~2K1.29×
08Washington~20K1.25×
09Maryland~10K1.24×
10New York~40K1.22×
11Louisiana~10K1.18×
12New Mexico~4K1.15×
13Alabama~10K1.12×
14Texas~60K1.10×
15North Carolina~20K1.08×
16Oklahoma~7K1.06×
17Mississippi~5K1.06×
18Virginia~20K1.04×
19Colorado~10K1.03×
20South Carolina~10K1.03×
21Arkansas~5K0.98×
22Delaware~2K0.97×
23Florida~40K0.96×
24New Jersey~20K0.96×
25Massachusetts~10K0.93×
26Utah~5K0.93×
27Idaho~3K0.92×
28Illinois~20K0.91×
29Connecticut~6K0.91×
30Michigan~10K0.90×
31Missouri~9K0.90×
32Tennessee~10K0.89×
33Kansas~4K0.88×
34Kentucky~7K0.87×
35Alaska~1K0.86×
36Pennsylvania~20K0.85×
37Rhode Island~2K0.85×
38Ohio~20K0.83×
39Indiana~10K0.83×
40Nebraska~3K0.82×
41North Dakota~1K0.81×
42Minnesota~7K0.80×
43Montana~1K0.78×
44South Dakota~1K0.77×
45Iowa~4K0.76×
46Vermont<1K0.76×
47West Virginia~2K0.73×
48Maine~2K0.71×
49Wisconsin~7K0.69×
50New Hampshire~2K0.69×
Fig. 06

Affinity by region

Affinity by region — YG (rapper), United States
0.69×1.00×2.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the YG (rapper) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for YG (rapper) audience
#·InterestCategoryAffinity×
01Fat JoeMusic & Radio48.57×
02GunnaMusic & Radio41.46×
03Nipsey HussleMusic & Radio40.52×
04Wale (rapper)Music & Radio39.93×
05Tatyana AliMovies & TV37.02×
06Chief KeefMusic & Radio32.46×
07Lil JonMusic & Radio30.67×
08Bernie MacMovies & TV29.47×
09AkonMusic & Radio29.08×
10Vanilla IceMusic & Radio27.08×
11Luther VandrossMusic & Radio26.96×
12T.I.Music & Radio26.36×
13LudacrisMusic & Radio26.05×
14Lil Uzi VertMusic & Radio25.16×
15Toni BraxtonMusic & Radio22.62×
16NellyMusic & Radio21.66×
17Janet JacksonMusic & Radio17.94×
18ASAP RockyMusic & Radio16.94×
19Megan FoxMovies & TV9.78×
20Jimmy KimmelMovies & TV8.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the YG (rapper) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by YG (rapper) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.11×
Urban LifestyleOPEN1.52×
Family OrientationCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by YG (rapper) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
IndividualismJOY0.67×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does YG (rapper) have in United States?

YG (rapper) has an estimated audience of 651,362 people in United States, concentrated in California and Texas.

02

What is the gender split and age of YG (rapper) fans?

44.0% of YG (rapper) fans are female, 56.0% are male, with an average age of 32.6 years.

03

Which brands do YG (rapper) fans like most?

YG (rapper) fans show strongest brand affinity for Nipsey Hussle (40.52×), Fat Joe (48.57×), and Bernie Mac (29.47×) over the country average.

04

Where do YG (rapper) fans live in United States?

YG (rapper) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do YG (rapper) fans also like?

Beyond YG (rapper) itself, the audience over-indexes on Fat Joe (48.57×), Bernie Mac (29.47×), Janet Jackson (17.94×), and Gunna (41.46×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See YG (rapper) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for YG (rapper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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