Rascasse Audience Intelligence

Nelly Audience in United States

A data profile of the people who buy, follow and care about Nelly in United States — modelled from more than twelve digital signal sources. Nelly has an estimated audience of 2,664,199 people in United States.

#66among Hip hop in United States#1847among Person in United States#1180in Music & Radio

The average Nelly fan in United States is 37.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Diddy, Bill Murray, Skai Jackson, with strongest over-indexing on Diddy (19.44× the country average).

Demographically, the Nelly audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nelly fan in United States is more female, around 37.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Diddy.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nelly profile in United States.

Audience size
2.7M
in United States
Gender
57.8%♀
42.2% male
Age
37.6
average years
Country rank
#11337
Person in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nelly fans

57.8% are female, 42.2% are male, average age 37.6.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Nelly audience in United States
MetricValue
Female57.8%
Male42.2%
Average age37.6
Estimated audience size2,664,199
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Nelly audience in United States
Age bracketShare%
16-1919%
20-2924%
30-3924%
40-4920%
50+14%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Nelly audience comes from United States.

Worldwide audience distribution share by country for Nelly
CountryShare
United States29.9%
Sweden16.3%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nelly audience in United States is strongest.

Fig. 05

Top regions by affinity

Nelly fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K2.24×
02Missouri~90K1.77×
03Washington, District of Columbia~10K1.59×
04Indiana~90K1.58×
05Mississippi~40K1.58×
06Tennessee~90K1.42×
07Louisiana~60K1.42×
08North Carolina~100K1.34×
09Georgia~100K1.32×
10Alabama~50K1.29×
11Maryland~70K1.27×
12Ohio~100K1.25×
13Nevada~30K1.20×
14Arkansas~30K1.14×
15Illinois~100K1.13×
16South Carolina~50K1.12×
17Kentucky~40K1.12×
18New Jersey~80K1.08×
19Connecticut~30K1.03×
20Michigan~80K1.02×
21Texas~300K1.00×
22Virginia~70K0.98×
23New Mexico~10K0.98×
24New York~200K0.97×
25Oklahoma~30K0.97×
26Delaware~8K0.94×
27Pennsylvania~90K0.93×
28Minnesota~40K0.93×
29Florida~200K0.89×
30Arizona~50K0.89×
31Alaska~6K0.89×
32Kansas~20K0.86×
33Hawaii~10K0.84×
34Wisconsin~40K0.82×
35Iowa~20K0.82×
36Massachusetts~50K0.81×
37North Dakota~5K0.81×
38West Virginia~10K0.80×
39California~300K0.76×
40Colorado~40K0.76×
41Nebraska~10K0.75×
42Rhode Island~7K0.73×
43Maine~8K0.70×
44South Dakota~5K0.69×
45Oregon~20K0.64×
46Washington~40K0.61×
47Idaho~9K0.60×
48New Hampshire~7K0.60×
49Utah~20K0.58×
50Montana~5K0.58×
Fig. 06

Affinity by region

Affinity by region — Nelly, United States
0.58×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nelly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nelly audience
#·InterestCategoryAffinity×
01B2KMusic & Radio39.29×
02Cheryl BurkeMovies & TV38.63×
03Skai JacksonMovies & TV32.88×
04Lloyd (singer)Music & Radio32.43×
05Jesse MetcalfeMovies & TV31.49×
06T-PainMusic & Radio29.40×
07Remy MaMusic & Radio28.57×
08Lil JonMusic & Radio28.13×
09Ja RuleMusic & Radio27.39×
10Brandy NorwoodMusic & Radio23.46×
11Nelly FurtadoMusic & Radio21.73×
12DiddyMusic & Radio19.44×
13Bill MurrayMovies & TV18.79×
14Peyton ListMovies & TV17.05×
15AaliyahMusic & Radio16.36×
16D'AngeloMusic & Radio14.56×
17Teyana TaylorMovies & TV12.19×
18Sean CombsMusic & Radio8.78×
19Midwest hip hopMusic & Radio6.60×
20Southern hip hopMusic & Radio5.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nelly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nelly audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.42×
Social Media UsageJOY1.39×
Family OrientationCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nelly audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.97×
Pet OwnershipJOY1.03×
SustainabilityBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nelly have in United States?

Nelly has an estimated audience of 2,664,199 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Nelly fans?

57.8% of Nelly fans are female, 42.2% are male, with an average age of 37.6 years.

03

Which brands do Nelly fans like most?

Nelly fans show strongest brand affinity for Diddy (19.44×), Bill Murray (18.79×), and Skai Jackson (32.88×) over the country average.

04

Where do Nelly fans live in United States?

Nelly fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nelly fans also like?

Beyond Nelly itself, the audience over-indexes on Bill Murray (18.79×), Skai Jackson (32.88×), Cheryl Burke (38.63×), and T-Pain (29.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Nelly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →