Nelly Audience in United States
Nelly has an estimated audience of 3,008,098 people in United States. 57.8% are female, 42.2% are male, average age 37.6. Top regions: Texas, California, Florida. Top brand affinities: Diddy, Cheryl Burke, Skai Jackson, T-Pain, Bill Murray.
The average Nelly fan in United States is 37.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Diddy, Cheryl Burke, Skai Jackson, with strongest over-indexing on Diddy (19.44× the country average). Demographically, the Nelly audience skews more female with an average age of 37.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Nelly fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 37.6 |
| Estimated audience size | 3,008,098 |
Audience persona
The typical Nelly fan in United States is more female, around 37.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Diddy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 278,297 | 1.08× |
| California | 265,495 | 0.8× |
| Florida | 196,007 | 0.96× |
| New York | 172,041 | 1.02× |
| Georgia | 134,513 | 1.45× |
| North Carolina | 128,646 | 1.42× |
| Illinois | 121,132 | 1.21× |
| Ohio | 109,567 | 1.18× |
| Missouri | 94,417 | 1.95× |
| Pennsylvania | 93,145 | 0.92× |
| Indiana | 87,211 | 1.59× |
| Tennessee | 85,830 | 1.42× |
| New Jersey | 82,938 | 1.08× |
| Michigan | 81,765 | 1.04× |
| Virginia | 76,277 | 1.04× |
| Maryland | 69,453 | 1.34× |
| Louisiana | 60,327 | 1.56× |
| Alabama | 58,235 | 1.39× |
| South Carolina | 54,188 | 1.2× |
| Arizona | 54,164 | 0.88× |
| Massachusetts | 48,040 | 0.81× |
| Kentucky | 45,903 | 1.22× |
| Mississippi | 41,007 | 1.65× |
| Wisconsin | 38,268 | 0.85× |
| Washington | 36,965 | 0.61× |
| Nevada | 36,891 | 1.27× |
| Oklahoma | 33,444 | 1× |
| Minnesota | 33,049 | 0.77× |
| Colorado | 33,010 | 0.7× |
| Connecticut | 29,703 | 0.98× |
| Arkansas | 28,515 | 1.15× |
| Kansas | 20,817 | 0.88× |
| Oregon | 20,407 | 0.59× |
| Iowa | 18,439 | 0.74× |
| Utah | 15,621 | 0.58× |
| New Mexico | 14,441 | 0.96× |
| Washington, District of Columbia | 14,020 | 1.55× |
| Nebraska | 11,078 | 0.73× |
| West Virginia | 10,844 | 0.77× |
| Hawaii | 9,733 | 0.75× |
| Vermont | 9,032 | 1.71× |
| Delaware | 7,908 | 0.95× |
| Idaho | 7,402 | 0.49× |
| Maine | 7,288 | 0.68× |
| New Hampshire | 6,503 | 0.55× |
| Rhode Island | 6,467 | 0.68× |
| North Dakota | 4,880 | 0.79× |
| Montana | 4,192 | 0.5× |
| South Dakota | 3,870 | 0.56× |
| Alaska | 3,124 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diddy | 19.44× | Music & Radio |
| Cheryl Burke | 38.63× | Movies & TV |
| Skai Jackson | 32.88× | Movies & TV |
| T-Pain | 29.4× | Music & Radio |
| Bill Murray | 18.79× | Movies & TV |
| Teyana Taylor | 12.19× | Movies & TV |
| Nelly Furtado | 21.73× | Music & Radio |
| Lil Jon | 28.13× | Music & Radio |
| D'Angelo | 14.56× | Music & Radio |
| Remy Ma | 28.57× | Music & Radio |
| Jesse Metcalfe | 31.49× | Movies & TV |
| Peyton List | 17.05× | Movies & TV |
| Ja Rule | 27.39× | Music & Radio |
| Bobby Brown | 12.2× | Music & Radio |
| Southern hip hop | 5.54× | Music & Radio |
| Brandy Norwood | 23.46× | Music & Radio |
| Aaliyah | 16.36× | Music & Radio |
| Midwest hip hop | 6.6× | Music & Radio |
| Lloyd (singer) | 32.43× | Music & Radio |
| Sisqó | 45.4× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.38 |
| Extroversion | THRILL | 1.29 |
| Early Adopter Mentality | POWER | 1.25 |
| Family Orientation | CONSERVATISM | 1.25 |
| Indulgence | JOY | 1.12 |
| Urban Lifestyle | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.1% |
| Sweden | 15.5% |
| Germany | 7.1% |
See Nelly audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Nelly have in United States?
Nelly has an estimated audience of 3,008,098 people in United States, concentrated in Texas and California.
What is the gender split and age of Nelly fans?
57.8% of Nelly fans are female, 42.2% are male, with an average age of 37.6 years.
Which brands do Nelly fans like most?
Nelly fans show strongest brand affinity for Diddy (19.44×), Cheryl Burke (38.63×), and Skai Jackson (32.88×) over the country average.
Where do Nelly fans live in United States?
Nelly fans in United States are most concentrated in Texas (reach 278,297), California (reach 265,495), and Florida (reach 196,007). These three regions account for the largest share of the active audience.
What other brands do Nelly fans also like?
Beyond Nelly itself, the audience over-indexes on Cheryl Burke (38.63×), Skai Jackson (32.88×), T-Pain (29.4×), and Bill Murray (18.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.