B2K Audience in United States
B2K has an estimated audience of 485,694 people in United States. 56.6% are female, 43.4% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Ja Rule, Ray J, Nelly, Master P, Akon.
The average B2K fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ja Rule, Ray J, Nelly, with strongest over-indexing on Ja Rule (97.69× the country average). Demographically, the B2K audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of B2K fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 36.4 |
| Estimated audience size | 485,694 |
Audience persona
The typical B2K fan in United States is more female, around 36.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ja Rule.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 57,003 | 1.07× |
| Texas | 51,504 | 1.23× |
| Florida | 35,066 | 1.07× |
| New York | 33,722 | 1.24× |
| Georgia | 29,370 | 1.96× |
| North Carolina | 21,560 | 1.48× |
| Illinois | 18,710 | 1.16× |
| Pennsylvania | 18,111 | 1.11× |
| Ohio | 17,817 | 1.19× |
| Michigan | 15,351 | 1.21× |
| Virginia | 14,226 | 1.2× |
| Maryland | 14,099 | 1.69× |
| Tennessee | 13,116 | 1.35× |
| New Jersey | 12,870 | 1.04× |
| Louisiana | 12,315 | 1.97× |
| Arizona | 11,292 | 1.14× |
| Alabama | 11,266 | 1.66× |
| South Carolina | 11,150 | 1.53× |
| Indiana | 9,719 | 1.1× |
| Missouri | 8,915 | 1.14× |
| Massachusetts | 8,069 | 0.84× |
| Mississippi | 7,719 | 1.93× |
| Nevada | 6,994 | 1.49× |
| Washington | 6,984 | 0.72× |
| Minnesota | 6,604 | 0.95× |
| Wisconsin | 5,734 | 0.78× |
| Colorado | 5,708 | 0.75× |
| Kentucky | 5,615 | 0.92× |
| Oklahoma | 5,554 | 1.03× |
| Connecticut | 5,293 | 1.09× |
| Arkansas | 4,346 | 1.09× |
| Kansas | 3,349 | 0.88× |
| Oregon | 3,261 | 0.59× |
| Iowa | 2,534 | 0.63× |
| Washington, District of Columbia | 2,004 | 1.37× |
| New Mexico | 2,003 | 0.82× |
| Utah | 1,987 | 0.46× |
| Hawaii | 1,932 | 0.93× |
| Delaware | 1,752 | 1.31× |
| Nebraska | 1,666 | 0.68× |
| Rhode Island | 1,585 | 1.03× |
| West Virginia | 1,418 | 0.63× |
| Idaho | 928 | 0.38× |
| New Hampshire | 887 | 0.46× |
| Maine | 685 | 0.39× |
| North Dakota | 540 | 0.54× |
| Alaska | 502 | 0.48× |
| South Dakota | 478 | 0.43× |
| Montana | 422 | 0.31× |
| Wyoming | 232 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ja Rule | 97.69× | Music & Radio |
| Ray J | 49.58× | Music & Radio |
| Nelly | 36.98× | Music & Radio |
| Master P | 53.38× | Music & Radio |
| Akon | 45.57× | Music & Radio |
| Missy Elliott | 36.31× | Music & Radio |
| Bernie Mac | 26.19× | Movies & TV |
| T.I. | 25.13× | Music & Radio |
| Faith Evans | 30.24× | Music & Radio |
| Teyana Taylor | 10.48× | Movies & TV |
| Christina Milian | 26.06× | Music & Radio |
| Thandie Newton | 20× | Movies & TV |
| Michael Vick | 26.7× | Sports |
| Kia Sportage | 20× | Cars & Mobility |
| Ne-Yo | 33.56× | Music & Radio |
| Outkast | 24.9× | Music & Radio |
| Megan Fox | 7.73× | Movies & TV |
| T-Pain | 18.26× | Music & Radio |
| Nelly Furtado | 12.46× | Music & Radio |
| Allen Iverson | 12.79× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.44 |
| Extroversion | THRILL | 1.42 |
| Luxury Orientation | PREMIUM | 1.26 |
| Early Adopter Mentality | POWER | 1.2 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Family Orientation | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.5% |
| Brazil | 4.8% |
| India | 4.6% |
See B2K audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
Frequently asked questions
How many fans does B2K have in United States?
B2K has an estimated audience of 485,694 people in United States, concentrated in California and Texas.
What is the gender split and age of B2K fans?
56.6% of B2K fans are female, 43.4% are male, with an average age of 36.4 years.
Which brands do B2K fans like most?
B2K fans show strongest brand affinity for Ja Rule (97.69×), Ray J (49.58×), and Nelly (36.98×) over the country average.
Where do B2K fans live in United States?
B2K fans in United States are most concentrated in California (reach 57,003), Texas (reach 51,504), and Florida (reach 35,066). These three regions account for the largest share of the active audience.
What other brands do B2K fans also like?
Beyond B2K itself, the audience over-indexes on Ray J (49.58×), Nelly (36.98×), Master P (53.38×), and Akon (45.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for B2K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.