Rascasse Audience Intelligence

Ne-Yo Audience in United States

A data profile of the people who buy, follow and care about Ne-Yo in United States — modelled from more than twelve digital signal sources. Ne-Yo has an estimated audience of 771,811 people in United States.

#559among Singer-songwriter in United States#6529among Person in United States#3752in Music & Radio

The average Ne-Yo fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Diddy, Lauren Graham, NIKI, with strongest over-indexing on Diddy (12.63× the country average).

Demographically, the Ne-Yo audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Family Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ne-Yo fan in United States is more female, around 35.6 years old, with strong Family Orientation tendencies and a notable affinity for Diddy.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ne-Yo profile in United States.

Audience size
772K
in United States
Gender
58.3%♀
41.7% male
Age
35.6
average years
Country rank
#28111
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ne-Yo fans

58.3% are female, 41.7% are male, average age 35.6.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Ne-Yo audience in United States
MetricValue
Female58.3%
Male41.7%
Average age35.6
Estimated audience size771,811
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Ne-Yo audience in United States
Age bracketShare%
16-1922%
20-2926%
30-3924%
40-4920%
50+8%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Ne-Yo audience comes from United States.

Worldwide audience distribution share by country for Ne-Yo
CountryShare
United States38.3%
Brazil11.0%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ne-Yo audience in United States is strongest.

Fig. 05

Top regions by affinity

Ne-Yo fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~10K2.16×
02New Mexico~6K1.49×
03Maryland~20K1.47×
04Georgia~30K1.41×
05Louisiana~10K1.39×
06Nevada~10K1.36×
07New York~60K1.33×
08Mississippi~8K1.32×
09Alabama~10K1.27×
10North Carolina~30K1.21×
11New Jersey~20K1.19×
12South Carolina~10K1.17×
13Virginia~20K1.15×
14Tennessee~20K1.15×
15Delaware~2K1.12×
16Washington, District of Columbia~3K1.11×
17Michigan~20K1.06×
18Missouri~10K1.05×
19Connecticut~8K1.04×
20Texas~70K1.03×
21Illinois~30K1.02×
22California~80K1.00×
23Pennsylvania~30K1.00×
24Hawaii~3K0.99×
25Massachusetts~10K0.98×
26Oklahoma~8K0.98×
27Ohio~20K0.97×
28Florida~50K0.96×
29Wisconsin~10K0.96×
30Indiana~10K0.95×
31Kansas~6K0.95×
32Kentucky~9K0.93×
33Rhode Island~2K0.92×
34Arizona~10K0.89×
35Alaska~1K0.89×
36West Virginia~3K0.87×
37North Dakota~1K0.87×
38Vermont~1K0.85×
39Nebraska~3K0.84×
40South Dakota~1K0.84×
41Iowa~5K0.82×
42Maine~2K0.82×
43Washington~10K0.81×
44Minnesota~9K0.81×
45New Hampshire~2K0.81×
46Montana~2K0.81×
47Idaho~3K0.78×
48Oregon~7K0.76×
49Colorado~9K0.73×
50Utah~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Ne-Yo, United States
0.73×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ne-Yo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ne-Yo audience
#·InterestCategoryAffinity×
01BonangMusic & Radio51.52×
02NIKIMusic & Radio39.45×
03Lloyd (singer)Music & Radio33.20×
04Marques HoustonMusic & Radio31.44×
05OmarionMovies & TV30.88×
06GinuwineMusic & Radio30.86×
07Swizz BeatzMusic & Radio29.30×
08Lauren GrahamMovies & TV26.88×
09Trey SongzMusic & Radio25.60×
10T-PainMusic & Radio21.70×
11Monica (singer)Music & Radio20.97×
12Lil JonMusic & Radio18.91×
13D'AngeloMusic & Radio14.47×
14Teyana TaylorMovies & TV13.00×
15DiddyMusic & Radio12.63×
16Usher (entertainer)Music & Radio11.87×
17Bobby BrownMusic & Radio11.43×
18ScarfaceMusic & Radio10.74×
19Flo RidaMusic & Radio9.61×
20Chris BrownMusic & Radio8.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ne-Yo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ne-Yo audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.31×
ExtroversionTHRILL1.30×
Convenience OrientationPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ne-Yo audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
PatriotismCONSERVATISM0.87×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ne-Yo have in United States?

Ne-Yo has an estimated audience of 771,811 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ne-Yo fans?

58.3% of Ne-Yo fans are female, 41.7% are male, with an average age of 35.6 years.

03

Which brands do Ne-Yo fans like most?

Ne-Yo fans show strongest brand affinity for Diddy (12.63×), Lauren Graham (26.88×), and NIKI (39.45×) over the country average.

04

Where do Ne-Yo fans live in United States?

Ne-Yo fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ne-Yo fans also like?

Beyond Ne-Yo itself, the audience over-indexes on Lauren Graham (26.88×), NIKI (39.45×), Teyana Taylor (13×), and Bonang (51.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Ne-Yo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ne-Yo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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