Ne-Yo Audience in United States
Ne-Yo has an estimated audience of 766,650 people in United States. 58.3% are female, 41.7% are male, average age 35.6. Top regions: California, Texas, New York. Top brand affinities: Diddy, Lauren Graham, Teyana Taylor, NIKI, Bonang.
The average Ne-Yo fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Diddy, Lauren Graham, Teyana Taylor, with strongest over-indexing on Diddy (12.63× the country average). Demographically, the Ne-Yo audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Ne-Yo fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 35.6 |
| Estimated audience size | 766,650 |
Audience persona
The typical Ne-Yo fan in United States is more female, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for Diddy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 91,257 | 1.08× |
| Texas | 71,471 | 1.08× |
| New York | 60,962 | 1.42× |
| Florida | 52,001 | 1× |
| Georgia | 35,081 | 1.49× |
| North Carolina | 28,264 | 1.23× |
| Illinois | 27,954 | 1.09× |
| Pennsylvania | 27,145 | 1.05× |
| Ohio | 24,583 | 1.04× |
| New Jersey | 23,605 | 1.21× |
| Michigan | 22,007 | 1.1× |
| Maryland | 20,855 | 1.58× |
| Virginia | 20,799 | 1.11× |
| Tennessee | 18,228 | 1.19× |
| Massachusetts | 16,209 | 1.07× |
| South Carolina | 13,802 | 1.2× |
| Indiana | 13,702 | 0.98× |
| Louisiana | 13,636 | 1.38× |
| Alabama | 13,521 | 1.26× |
| Arizona | 13,253 | 0.85× |
| Missouri | 13,132 | 1.06× |
| Arkansas | 12,920 | 2.05× |
| Washington | 12,585 | 0.82× |
| Wisconsin | 11,996 | 1.04× |
| Nevada | 10,391 | 1.4× |
| Colorado | 9,510 | 0.79× |
| Minnesota | 8,749 | 0.8× |
| Kentucky | 8,724 | 0.91× |
| Mississippi | 8,450 | 1.34× |
| Connecticut | 8,423 | 1.1× |
| Oklahoma | 7,958 | 0.93× |
| Oregon | 6,190 | 0.7× |
| New Mexico | 5,710 | 1.49× |
| Kansas | 5,473 | 0.91× |
| Iowa | 4,909 | 0.78× |
| Utah | 4,206 | 0.61× |
| Hawaii | 3,297 | 1× |
| Nebraska | 3,030 | 0.79× |
| Washington, District of Columbia | 2,951 | 1.28× |
| West Virginia | 2,532 | 0.71× |
| Delaware | 2,393 | 1.13× |
| Idaho | 2,306 | 0.6× |
| Rhode Island | 1,932 | 0.79× |
| New Hampshire | 1,930 | 0.64× |
| Maine | 1,739 | 0.63× |
| Montana | 1,094 | 0.51× |
| South Dakota | 1,021 | 0.58× |
| Alaska | 1,014 | 0.62× |
| North Dakota | 864 | 0.55× |
| Vermont | 741 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diddy | 12.63× | Music & Radio |
| Lauren Graham | 26.88× | Movies & TV |
| Teyana Taylor | 13× | Movies & TV |
| NIKI | 39.45× | Music & Radio |
| Bonang | 51.52× | Music & Radio |
| D'Angelo | 14.47× | Music & Radio |
| Flo Rida | 9.61× | Music & Radio |
| T-Pain | 21.7× | Music & Radio |
| Lloyd (singer) | 33.2× | Music & Radio |
| Trey Songz | 25.6× | Music & Radio |
| Bobby Brown | 11.43× | Music & Radio |
| Omarion | 30.88× | Movies & TV |
| Marques Houston | 31.44× | Music & Radio |
| Ginuwine | 30.86× | Music & Radio |
| Chris Brown | 8.76× | Music & Radio |
| Sisqó | 39.36× | Music & Radio |
| Scarface | 10.74× | Music & Radio |
| Lil Jon | 18.91× | Music & Radio |
| Monica (singer) | 20.97× | Music & Radio |
| Swizz Beatz | 29.3× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.32 |
| Convenience Orientation | PREMIUM | 1.2 |
| Urban Lifestyle | OPEN | 1.12 |
| Tradition | CONSERVATISM | 1.12 |
| Early Adopter Mentality | POWER | 1.1 |
| LGBTQ+ Identity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.5% |
| Brazil | 10.8% |
| Japan | 6.3% |
See Ne-Yo audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Ne-Yo have in United States?
Ne-Yo has an estimated audience of 766,650 people in United States, concentrated in California and Texas.
What is the gender split and age of Ne-Yo fans?
58.3% of Ne-Yo fans are female, 41.7% are male, with an average age of 35.6 years.
Which brands do Ne-Yo fans like most?
Ne-Yo fans show strongest brand affinity for Diddy (12.63×), Lauren Graham (26.88×), and Teyana Taylor (13×) over the country average.
Where do Ne-Yo fans live in United States?
Ne-Yo fans in United States are most concentrated in California (reach 91,257), Texas (reach 71,471), and New York (reach 60,962). These three regions account for the largest share of the active audience.
What other brands do Ne-Yo fans also like?
Beyond Ne-Yo itself, the audience over-indexes on Lauren Graham (26.88×), Teyana Taylor (13×), NIKI (39.45×), and Bonang (51.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ne-Yo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.