Rascasse Audience Intelligence

NIKI Audience in United States

A data profile of the people who buy, follow and care about NIKI in United States — modelled from more than twelve digital signal sources. NIKI has an estimated audience of 1,130,444 people in United States.

#400among Singer-songwriter in United States#4732among Person in United States#2765in Music & Radio

The average NIKI fan in United States is 28.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ja Rule, Erin Andrews, Ne-Yo, with strongest over-indexing on Ja Rule (40.84× the country average).

Demographically, the NIKI audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NIKI fan in United States is more female, around 28.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Ja Rule.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NIKI profile in United States.

Audience size
1.1M
in United States
Gender
59.6%♀
40.4% male
Age
28.8
average years
Country rank
#21761
Person in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NIKI fans

59.6% are female, 40.4% are male, average age 28.8.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for NIKI audience in United States
MetricValue
Female59.6%
Male40.4%
Average age28.8
Estimated audience size1,130,444
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the NIKI audience in United States
Age bracketShare%
16-1951%
20-2920%
30-3913%
40-4911%
50+5%
Fig. 04

Worldwide distribution

16.7%

of the worldwide NIKI audience comes from United States.

Worldwide audience distribution share by country for NIKI
CountryShare
Japan37.5%
United States16.7%
Indonesia9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NIKI audience in United States is strongest.

Fig. 05

Top regions by affinity

NIKI fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.64×
02Hawaii~8K1.53×
03California~200K1.48×
04North Carolina~50K1.39×
05Virginia~40K1.31×
06Georgia~50K1.29×
07Alabama~20K1.25×
08Maryland~30K1.23×
09South Dakota~3K1.22×
10Mississippi~10K1.20×
11Oklahoma~20K1.15×
12Washington~30K1.12×
13Arkansas~10K1.12×
14New Jersey~30K1.11×
15Indiana~20K1.11×
16Nevada~10K1.11×
17Arizona~30K1.09×
18South Carolina~20K1.08×
19Pennsylvania~40K1.06×
20Louisiana~20K1.05×
21Illinois~40K1.04×
22Utah~10K1.03×
23Florida~80K1.02×
24New York~70K1.02×
25Kentucky~20K1.02×
26Delaware~3K1.01×
27Michigan~30K1.00×
28Tennessee~20K0.98×
29Ohio~40K0.97×
30Minnesota~20K0.94×
31Massachusetts~20K0.93×
32Oregon~10K0.93×
33Alaska~2K0.93×
34Idaho~5K0.92×
35Connecticut~10K0.91×
36Nebraska~5K0.91×
37Kansas~8K0.90×
38New Mexico~5K0.90×
39Missouri~20K0.87×
40Rhode Island~3K0.86×
41Wisconsin~10K0.84×
42North Dakota~2K0.84×
43West Virginia~5K0.83×
44Colorado~20K0.82×
45Vermont~2K0.76×
46Iowa~7K0.75×
47New Hampshire~4K0.75×
48Washington, District of Columbia~3K0.75×
49Montana~2K0.73×
50Maine~3K0.70×
Fig. 06

Affinity by region

Affinity by region — NIKI, United States
0.70×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NIKI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NIKI audience
#·InterestCategoryAffinity×
01Ja RuleMusic & Radio40.84×
02Ne-YoMusic & Radio39.45×
03Marques HoustonMusic & Radio33.09×
04Erin AndrewsSports28.20×
05Faith EvansMusic & Radio28.14×
06Calum ScottMusic & Radio28.04×
07Tyrese GibsonMusic & Radio25.12×
08Missy ElliottMusic & Radio24.93×
09Fat JoeMusic & Radio23.86×
10Master PMusic & Radio21.96×
11Toni BraxtonMusic & Radio20.62×
12Fifth HarmonyMusic & Radio20.61×
13Jennifer HudsonMusic & Radio17.92×
14LudacrisMusic & Radio17.45×
15NellyMusic & Radio17.37×
16Luther VandrossMusic & Radio17.00×
17Bernie MacMovies & TV16.54×
18Janet JacksonMusic & Radio10.20×
19Teyana TaylorMovies & TV8.22×
20Hailee SteinfeldMovies & TV7.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NIKI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NIKI audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.43×
PatriotismCONSERVATISM1.32×
Urban LifestyleOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NIKI audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
SustainabilityBALANCE0.66×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NIKI have in United States?

NIKI has an estimated audience of 1,130,444 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NIKI fans?

59.6% of NIKI fans are female, 40.4% are male, with an average age of 28.8 years.

03

Which brands do NIKI fans like most?

NIKI fans show strongest brand affinity for Ja Rule (40.84×), Erin Andrews (28.2×), and Ne-Yo (39.45×) over the country average.

04

Where do NIKI fans live in United States?

NIKI fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do NIKI fans also like?

Beyond NIKI itself, the audience over-indexes on Erin Andrews (28.2×), Ne-Yo (39.45×), Tyrese Gibson (25.12×), and Toni Braxton (20.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See NIKI audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NIKI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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