NIKI Audience in United States
NIKI has an estimated audience of 1,109,402 people in United States. 59.7% are female, 40.3% are male, average age 33.1. Top brand affinities: Depop, Kia Sportage, Ja Rule, Toni Braxton, Missy Elliott.
Top brand affinities include Depop, Kia Sportage, Ja Rule, with strongest over-indexing on Depop (26.1× the country average). Demographically, the NIKI audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of NIKI fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 33.1 |
| Estimated audience size | 1,109,402 |
Audience persona
The typical NIKI fan in United States is more female, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Depop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Depop | 26.1× | Fashion & Accessoires |
| Kia Sportage | 36.38× | Cars & Mobility |
| Ja Rule | 40.52× | Music & Radio |
| Toni Braxton | 23.75× | Music & Radio |
| Missy Elliott | 29.08× | Music & Radio |
| Bernie Mac | 20.93× | Movies & TV |
| Tyrese Gibson | 25.33× | Music & Radio |
| Marques Houston | 34.2× | Music & Radio |
| Honda HR-V | 24.26× | Cars & Mobility |
| Tory Lanez | 15.88× | Fashion & Accessoires |
| Google Maps | 3.56× | Internet & Social Media |
| Ne-Yo | 30.87× | Music & Radio |
| Ludacris | 17.39× | Music & Radio |
| Faith Evans | 22.78× | Music & Radio |
| T-Pain | 18.33× | Music & Radio |
| Teyana Taylor | 7.94× | Movies & TV |
| Indeed.com | 3.34× | Business & Career |
| Jennifer Hudson | 15.06× | Music & Radio |
| Pre-school playgroup | 26.25× | Kids & Family |
| Fat Joe | 20.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.31 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Early Adopter Mentality | POWER | 1.22 |
| Luxury Orientation | PREMIUM | 1.15 |
| Urban Lifestyle | OPEN | 1.14 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 36.6% |
| United States | 16.1% |
| Indonesia | 9.7% |
See NIKI audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for NIKI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.