Rascasse Audience Intelligence

Marques Houston Audience in United States

A data profile of the people who buy, follow and care about Marques Houston in United States — modelled from more than twelve digital signal sources. Marques Houston has an estimated audience of 713,056 people in United States.

#45among R&B in United States#6938among Person in United States#3993in Music & Radio

The average Marques Houston fan in United States is 40.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Avant, Joe (singer), 112, with strongest over-indexing on Avant (100.04× the country average).

Demographically, the Marques Houston audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marques Houston fan in United States is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Avant.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marques Houston profile in United States.

Audience size
713K
in United States
Gender
60.1%♀
39.9% male
Age
40.3
average years
Country rank
#29579
Person in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marques Houston fans

60.1% are female, 39.9% are male, average age 40.3.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Marques Houston audience in United States
MetricValue
Female60.1%
Male39.9%
Average age40.3
Estimated audience size713,056
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Marques Houston audience in United States
Age bracketShare%
16-198%
20-2922%
30-3929%
40-4932%
50+9%
Fig. 04

Worldwide distribution

80.5%

of the worldwide Marques Houston audience comes from United States.

Worldwide audience distribution share by country for Marques Houston
CountryShare
United States80.5%
United Kingdom4.1%
Brazil1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marques Houston audience in United States is strongest.

Fig. 05

Top regions by affinity

Marques Houston fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K2.51×
02Louisiana~20K2.42×
03Georgia~50K2.18×
04Alabama~20K1.92×
05Maryland~20K1.88×
06South Carolina~20K1.72×
07North Carolina~40K1.65×
08Delaware~3K1.49×
09Arkansas~9K1.41×
10Tennessee~20K1.37×
11Texas~90K1.36×
12Washington, District of Columbia~3K1.29×
13Nevada~9K1.28×
14Virginia~20K1.26×
15Michigan~20K1.19×
16Illinois~30K1.14×
17Oklahoma~10K1.13×
18Ohio~30K1.11×
19Missouri~10K1.10×
20Florida~60K1.09×
21New York~40K1.06×
22Pennsylvania~30K1.02×
23California~80K0.99×
24New Jersey~20K0.99×
25Indiana~10K0.99×
26Connecticut~7K0.99×
27Kentucky~9K0.95×
28Arizona~10K0.93×
29New Mexico~3K0.89×
30Kansas~5K0.85×
31Rhode Island~2K0.83×
32Hawaii~3K0.81×
33Alaska~1K0.76×
34Vermont<1K0.75×
35Nebraska~3K0.73×
36Wisconsin~8K0.72×
37West Virginia~3K0.71×
38North Dakota~1K0.71×
39South Dakota~1K0.69×
40Colorado~8K0.66×
41Montana~1K0.66×
42Massachusetts~10K0.65×
43Washington~9K0.61×
44Minnesota~7K0.61×
45Maine~2K0.60×
46Iowa~4K0.59×
47New Hampshire~2K0.59×
48Idaho~2K0.57×
49Oregon~5K0.56×
50Utah~3K0.49×
Fig. 06

Affinity by region

Affinity by region — Marques Houston, United States
0.49×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marques Houston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marques Houston audience
#·InterestCategoryAffinity×
01McDSPTechnology & Electronics321.93×
02SisqóMusic & Radio176.70×
03Stevie JMusic & Radio149.48×
04The-DreamMusic & Radio131.12×
05J. B. SmooveMovies & TV110.27×
06AvantBusiness & Career100.04×
07Bobby VMusic & Radio88.86×
08Tony! Toni! Toné!Music & Radio88.73×
09SWVMusic & Radio78.45×
10Joe (singer)Music & Radio77.74×
11112Music & Radio64.58×
12Johnny GillMusic & Radio62.28×
13Keyshia ColeMusic & Radio56.81×
14Anthony Hamilton (musician)Music & Radio52.91×
15OmarionMovies & TV51.90×
16Charlie Wilson (singer)Music & Radio47.41×
17Tyrese GibsonMusic & Radio38.23×
18CiaraMovies & TV29.65×
19Teyana TaylorMovies & TV27.71×
20Bobby BrownMusic & Radio26.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marques Houston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marques Houston audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.23×
ExtroversionTHRILL1.15×
Social Media UsageJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marques Houston audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
TraditionCONSERVATISM0.74×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marques Houston have in United States?

Marques Houston has an estimated audience of 713,056 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Marques Houston fans?

60.1% of Marques Houston fans are female, 39.9% are male, with an average age of 40.3 years.

03

Which brands do Marques Houston fans like most?

Marques Houston fans show strongest brand affinity for Avant (100.04×), Joe (singer) (77.74×), and 112 (64.58×) over the country average.

04

Where do Marques Houston fans live in United States?

Marques Houston fans in United States are most concentrated in Texas (reach ~90K), California (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Marques Houston fans also like?

Beyond Marques Houston itself, the audience over-indexes on Joe (singer) (77.74×), 112 (64.58×), The-Dream (131.12×), and Stevie J (149.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More R&B audiences in United States

See Marques Houston audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marques Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →