Marques Houston Audience in United States

Marques Houston logo

Marques Houston has an estimated audience of 757,334 people in United States. 60.1% are female, 39.9% are male, average age 40.3. Top regions: Texas, California, Florida. Top brand affinities: Avant, Joe (singer), Sisqó, Stevie J, 112.

The average Marques Houston fan in United States is 40.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Avant, Joe (singer), Sisqó, with strongest over-indexing on Avant (100.04× the country average). Demographically, the Marques Houston audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Marques Houston fans

Demographic split for Marques Houston audience in United States
MetricValue
Female60.1%
Male39.9%
Average age40.3
Estimated audience size757,334

Audience persona

The typical Marques Houston fan in United States is more female, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Avant.

Top regions in United States

Top regions ranked by reach for Marques Houston in United States
RegionReachAffinity
Texas91,0291.4×
California87,5441.05×
Florida56,1061.09×
Georgia51,3822.2×
New York46,5501.1×
North Carolina39,6201.74×
Illinois28,8441.14×
Ohio26,8561.15×
Pennsylvania26,1681.03×
Maryland25,4291.95×
Louisiana25,3542.6×
Michigan23,9211.21×
Virginia23,0871.25×
Tennessee20,9061.38×
Alabama20,7851.96×
South Carolina19,9731.75×
New Jersey19,8251.03×
Mississippi15,1252.42×
Arizona15,0510.97×
Indiana13,7370.99×
Missouri13,3041.09×
Nevada9,8241.34×
Oklahoma9,8081.17×
Massachusetts9,5920.64×
Kentucky9,0260.95×
Washington8,9500.59×
Arkansas8,3851.34×
Wisconsin8,0480.71×
Colorado7,9420.67×
Connecticut7,4310.98×
Minnesota6,5230.6×
Kansas4,7680.8×
Oregon4,5340.52×
New Mexico3,2370.85×
Iowa3,1990.51×
Delaware2,8351.36×
Washington, District of Columbia2,7831.22×
Utah2,5830.38×
Nebraska2,4770.65×
Hawaii2,4650.76×
West Virginia2,0100.57×
Rhode Island1,8510.77×
Idaho1,3090.34×
New Hampshire9980.33×
Maine8980.33×
Alaska8520.53×
Montana6710.32×
South Dakota6380.36×
North Dakota5520.36×
Wyoming3680.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marques Houston audience
BrandAffinityCategory
Avant100.04×Business & Career
Joe (singer)77.74×Music & Radio
Sisqó176.7×Music & Radio
Stevie J149.48×Music & Radio
11264.58×Music & Radio
The-Dream131.12×Music & Radio
Teyana Taylor27.71×Movies & TV
J. B. Smoove110.27×Movies & TV
Keyshia Cole56.81×Music & Radio
Bobby Brown26.18×Music & Radio
McDSP321.93×Technology & Electronics
Tony! Toni! Toné!88.73×Music & Radio
SWV78.45×Music & Radio
Diddy11.59×Music & Radio
Tyrese Gibson38.23×Music & Radio
Ciara29.65×Movies & TV
Johnny Gill62.28×Music & Radio
Charlie Wilson (singer)47.41×Music & Radio
Omarion51.9×Movies & TV
Anthony Hamilton (musician)52.91×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marques Houston audience
TraitClusterScore
ExtroversionTHRILL1.38
Urban LifestyleOPEN1.37
Family OrientationCONSERVATISM1.23
Community OrientationOPEN1.22
LGBTQ+ IdentityOPEN1.21
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Marques Houston
CountryShare
United States81.6%
United Kingdom4.0%
Brazil1.7%

See Marques Houston audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does Marques Houston have in United States?

Marques Houston has an estimated audience of 757,334 people in United States, concentrated in Texas and California.

What is the gender split and age of Marques Houston fans?

60.1% of Marques Houston fans are female, 39.9% are male, with an average age of 40.3 years.

Which brands do Marques Houston fans like most?

Marques Houston fans show strongest brand affinity for Avant (100.04×), Joe (singer) (77.74×), and Sisqó (176.7×) over the country average.

Where do Marques Houston fans live in United States?

Marques Houston fans in United States are most concentrated in Texas (reach 91,029), California (reach 87,544), and Florida (reach 56,106). These three regions account for the largest share of the active audience.

What other brands do Marques Houston fans also like?

Beyond Marques Houston itself, the audience over-indexes on Joe (singer) (77.74×), Sisqó (176.7×), Stevie J (149.48×), and 112 (64.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marques Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.