Rascasse Audience Intelligence

SWV Audience in United States

A data profile of the people who buy, follow and care about SWV in United States — modelled from more than twelve digital signal sources. SWV has an estimated audience of 460,229 people in United States.

#573among Band in United States#9389among Person in United States#5411in Music & Radio

The average SWV fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Faith Evans, Ja Rule, Marques Houston, with strongest over-indexing on Faith Evans (78.02× the country average).

Demographically, the SWV audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SWV fan in United States is more female, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Faith Evans.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SWV profile in United States.

Audience size
460K
in United States
Gender
61.0%♀
39.0% male
Age
42.1
average years
Country rank
#38442
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SWV fans

61.0% are female, 39.0% are male, average age 42.1.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for SWV audience in United States
MetricValue
Female61.0%
Male39.0%
Average age42.1
Estimated audience size460,229
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the SWV audience in United States
Age bracketShare%
16-198%
20-2916%
30-3928%
40-4933%
50+15%
Fig. 04

Worldwide distribution

63.5%

of the worldwide SWV audience comes from United States.

Worldwide audience distribution share by country for SWV
CountryShare
United States63.5%
Japan11.6%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SWV audience in United States is strongest.

Fig. 05

Top regions by affinity

SWV fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K2.17×
02Georgia~30K2.08×
03Louisiana~10K2.03×
04Washington, District of Columbia~3K2.01×
05Mississippi~7K1.81×
06Alabama~10K1.77×
07South Carolina~10K1.64×
08North Carolina~20K1.63×
09Virginia~20K1.47×
10Delaware~2K1.43×
11New York~30K1.25×
12Michigan~10K1.23×
13Texas~50K1.21×
14Ohio~20K1.20×
15Tennessee~10K1.18×
16Nevada~5K1.17×
17Arkansas~4K1.16×
18Illinois~20K1.12×
19New Jersey~10K1.11×
20Connecticut~5K1.09×
21Pennsylvania~20K1.08×
22Florida~30K1.04×
23New Mexico~2K1.04×
24California~50K1.02×
25Missouri~7K1.01×
26Oklahoma~5K1.00×
27Indiana~8K0.99×
28Hawaii~2K0.98×
29Rhode Island~1K0.88×
30Massachusetts~8K0.84×
31Arizona~8K0.83×
32Washington~7K0.81×
33Kentucky~5K0.81×
34Alaska<1K0.80×
35Vermont<1K0.78×
36Kansas~3K0.77×
37North Dakota<1K0.77×
38South Dakota<1K0.75×
39West Virginia~2K0.74×
40Oregon~4K0.73×
41Montana<1K0.73×
42Nebraska~2K0.70×
43Wisconsin~5K0.68×
44New Hampshire~1K0.68×
45Maine~1K0.68×
46Idaho~1K0.64×
47Minnesota~4K0.63×
48Colorado~4K0.62×
49Iowa~2K0.62×
50Utah~2K0.52×
Fig. 06

Affinity by region

Affinity by region — SWV, United States
0.52×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SWV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SWV audience
#·InterestCategoryAffinity×
01Marques HoustonMusic & Radio78.45×
02Faith EvansMusic & Radio78.02×
03Ja RuleMusic & Radio71.04×
04Audi A1Cars & Mobility60.38×
05Tyrese GibsonMusic & Radio48.42×
06Wham!Music & Radio47.88×
07Billy OceanMusic & Radio40.58×
08Missy ElliottMusic & Radio38.72×
09CommodoresMusic & Radio34.03×
10Toni BraxtonMusic & Radio33.04×
11Jennifer HudsonMusic & Radio25.83×
12Fat JoeMusic & Radio24.27×
13AkonMusic & Radio23.00×
14NellyMusic & Radio21.13×
15Marvin GayeMusic & Radio20.91×
16Luther VandrossMusic & Radio20.56×
17T.I.Music & Radio17.07×
18Lil' KimMusic & Radio14.55×
19Janet JacksonMusic & Radio10.92×
20Teyana TaylorMovies & TV10.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SWV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SWV audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.77×
Urban LifestyleOPEN1.69×
Family OrientationCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SWV audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
Early Adopter MentalityPOWER0.72×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SWV have in United States?

SWV has an estimated audience of 460,229 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SWV fans?

61.0% of SWV fans are female, 39.0% are male, with an average age of 42.1 years.

03

Which brands do SWV fans like most?

SWV fans show strongest brand affinity for Faith Evans (78.02×), Ja Rule (71.04×), and Marques Houston (78.45×) over the country average.

04

Where do SWV fans live in United States?

SWV fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do SWV fans also like?

Beyond SWV itself, the audience over-indexes on Ja Rule (71.04×), Marques Houston (78.45×), Tyrese Gibson (48.42×), and Toni Braxton (33.04×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See SWV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SWV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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