SWV Audience in United States
SWV has an estimated audience of 457,513 people in United States. 61.0% are female, 39.0% are male, average age 42.1. Top regions: California, Texas, New York. Top brand affinities: Harlow, Ixtapaluca, La Jolla, TV Fanatic, Whataburger.
The average SWV fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Harlow, Ixtapaluca, La Jolla, with strongest over-indexing on Harlow (36.75× the country average). Demographically, the SWV audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of SWV fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 42.1 |
| Estimated audience size | 457,513 |
Audience persona
The typical SWV fan in United States is more female, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Harlow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 55,387 | 1.1× |
| Texas | 48,058 | 1.22× |
| New York | 35,231 | 1.38× |
| Florida | 32,724 | 1.06× |
| Georgia | 31,021 | 2.2× |
| North Carolina | 24,497 | 1.78× |
| Ohio | 17,821 | 1.26× |
| Virginia | 17,671 | 1.59× |
| Illinois | 17,604 | 1.15× |
| Maryland | 16,795 | 2.13× |
| Pennsylvania | 16,022 | 1.04× |
| Michigan | 14,649 | 1.22× |
| New Jersey | 13,543 | 1.16× |
| Louisiana | 12,600 | 2.14× |
| Alabama | 11,921 | 1.87× |
| South Carolina | 11,339 | 1.65× |
| Tennessee | 10,754 | 1.17× |
| Arizona | 7,871 | 0.84× |
| Massachusetts | 7,870 | 0.87× |
| Indiana | 7,789 | 0.93× |
| Missouri | 7,604 | 1.03× |
| Washington | 7,286 | 0.79× |
| Mississippi | 6,935 | 1.84× |
| Connecticut | 5,348 | 1.17× |
| Oklahoma | 5,326 | 1.05× |
| Nevada | 5,275 | 1.19× |
| Arkansas | 4,463 | 1.18× |
| Wisconsin | 4,144 | 0.6× |
| Kentucky | 4,016 | 0.7× |
| Colorado | 3,962 | 0.55× |
| Oregon | 3,587 | 0.68× |
| Minnesota | 3,575 | 0.55× |
| Washington, District of Columbia | 2,957 | 2.15× |
| New Mexico | 2,632 | 1.15× |
| Kansas | 2,446 | 0.68× |
| Hawaii | 1,879 | 0.96× |
| Delaware | 1,710 | 1.36× |
| Iowa | 1,670 | 0.44× |
| Utah | 1,327 | 0.32× |
| Nebraska | 1,209 | 0.53× |
| Rhode Island | 1,148 | 0.79× |
| West Virginia | 1,082 | 0.51× |
| New Hampshire | 761 | 0.42× |
| Idaho | 677 | 0.29× |
| Maine | 645 | 0.39× |
| Alaska | 416 | 0.43× |
| Montana | 412 | 0.32× |
| South Dakota | 319 | 0.3× |
| North Dakota | 273 | 0.29× |
| Vermont | 256 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harlow | 36.75× | Travel & Leisure |
| Ixtapaluca | 50.96× | Travel & Leisure |
| La Jolla | 20× | Travel & Leisure |
| TV Fanatic | 12.78× | Movies & TV |
| Whataburger | 2.07× | Food & Beverages |
| Alaskan Husky | 16.65× | Pets & Animals |
| Litter box | 2.02× | Pets & Animals |
| Iyanla Vanzant | 12.26× | Business & Career |
| Mortgage insurance | 3.31× | Business & Career |
| Sensationalism | 20× | News |
| Google Photos | 1.67× | Technology & Electronics |
| No Escape (1994 film) | 7.48× | Movies & TV |
| Goop | 3.27× | Internet & Social Media |
| Kendra Scott | 1.8× | Fashion & Accessoires |
| Home staging | 3.19× | Home & Garden |
| Xàbia | 48.26× | Travel & Leisure |
| Guy Fieri | 2.27× | Movies & TV |
| Grinch | 2.32× | Movies & TV |
| Governor of Michigan | 4.23× | Politics & Society |
| Buying a House | 3.93× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.4 |
| Urban Lifestyle | OPEN | 1.31 |
| Indulgence | JOY | 1.3 |
| Community Orientation | OPEN | 1.25 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.9% |
| Japan | 11.3% |
| United Kingdom | 5.8% |
See SWV audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
Frequently asked questions
How many fans does SWV have in United States?
SWV has an estimated audience of 457,513 people in United States, concentrated in California and Texas.
What is the gender split and age of SWV fans?
61.0% of SWV fans are female, 39.0% are male, with an average age of 42.1 years.
Which brands do SWV fans like most?
SWV fans show strongest brand affinity for Harlow (36.75×), Ixtapaluca (50.96×), and La Jolla (20×) over the country average.
Where do SWV fans live in United States?
SWV fans in United States are most concentrated in California (reach 55,387), Texas (reach 48,058), and New York (reach 35,231). These three regions account for the largest share of the active audience.
What other brands do SWV fans also like?
Beyond SWV itself, the audience over-indexes on Ixtapaluca (50.96×), La Jolla (20×), TV Fanatic (12.78×), and Whataburger (2.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for SWV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.