Luther Vandross Audience in United States

Luther Vandross logo

Luther Vandross has an estimated audience of 2,584,747 people in United States. 61.9% are female, 38.1% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: FA Cup, Teyana Taylor, Bobby Brown, Brian McKnight, Bernie Mac.

The average Luther Vandross fan in United States is 46.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FA Cup, Teyana Taylor, Bobby Brown, with strongest over-indexing on FA Cup (76.58× the country average). Demographically, the Luther Vandross audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Luther Vandross fans

Demographic split for Luther Vandross audience in United States
MetricValue
Female61.9%
Male38.1%
Average age46.2
Estimated audience size2,584,747

Audience persona

The typical Luther Vandross fan in United States is more female, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for FA Cup.

Top regions in United States

Top regions ranked by reach for Luther Vandross in United States
RegionReachAffinity
California289,7951.02×
Texas235,6151.06×
Florida220,8521.26×
New York191,3881.33×
Georgia164,4952.07×
North Carolina120,6111.55×
Pennsylvania114,4391.31×
Illinois112,8151.31×
Michigan93,7331.39×
Maryland92,6912.09×
Virginia90,3071.43×
New Jersey89,6371.36×
Ohio88,2141.11×
Tennessee69,3721.34×
Louisiana63,7891.91×
South Carolina62,1721.6×
Massachusetts49,5770.97×
Missouri47,6531.14×
Indiana43,8000.93×
Alabama41,5401.15×
Mississippi36,6101.72×
Washington36,2750.7×
Arizona31,7190.6×
Connecticut30,5341.18×
Kentucky29,6620.92×
Wisconsin29,1160.75×
Nevada27,8851.12×
Colorado26,3080.65×
Minnesota25,5340.69×
Oklahoma23,5990.82×
Arkansas22,0591.04×
Oregon20,4830.69×
Kansas15,7820.77×
Washington, District of Columbia12,8281.65×
Iowa12,0330.57×
Delaware11,1581.56×
Hawaii10,0840.91×
Utah8,9940.39×
New Mexico8,3140.64×
West Virginia8,2870.69×
Nebraska8,0630.62×
Rhode Island7,7760.95×
New Hampshire6,9490.68×
Idaho5,2440.4×
Maine5,2040.56×
Montana2,9470.41×
Vermont2,6420.58×
South Dakota2,1660.36×
North Dakota2,0170.38×
Alaska1,8240.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luther Vandross audience
BrandAffinityCategory
FA Cup76.58×Sports
Teyana Taylor23.7×Movies & TV
Bobby Brown23.9×Music & Radio
Brian McKnight49.61×Music & Radio
Bernie Mac26.7×Movies & TV
Good Times27.46×Movies & TV
CrunchBase77.99×Internet & Social Media
War (band)22.27×Music & Radio
Diddy9.42×Music & Radio
Keith Sweat38.74×Music & Radio
Tatyana Ali40.68×Movies & TV
New Edition31.98×Music & Radio
Omarion43.04×Movies & TV
H.E.R.15.14×Music & Radio
Montell Jordan51.13×Music & Radio
Fantasia Barrino34.39×Music & Radio
Toni Braxton21.76×Music & Radio
Nelly19.52×Music & Radio
Summer Walker16.71×Music & Radio
Sean Combs14.96×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luther Vandross audience
TraitClusterScore
Community OrientationOPEN1.32
Family OrientationCONSERVATISM1.3
Quality AwarenessPREMIUM1.28
Price SensitivityPREMIUM1.23
Career OrientationPOWER1.16
Urban LifestyleOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Luther Vandross
CountryShare
United States54.7%
United Kingdom17.8%
Canada2.4%

See Luther Vandross audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Luther Vandross have in United States?

Luther Vandross has an estimated audience of 2,584,747 people in United States, concentrated in California and Texas.

What is the gender split and age of Luther Vandross fans?

61.9% of Luther Vandross fans are female, 38.1% are male, with an average age of 46.2 years.

Which brands do Luther Vandross fans like most?

Luther Vandross fans show strongest brand affinity for FA Cup (76.58×), Teyana Taylor (23.7×), and Bobby Brown (23.9×) over the country average.

Where do Luther Vandross fans live in United States?

Luther Vandross fans in United States are most concentrated in California (reach 289,795), Texas (reach 235,615), and Florida (reach 220,852). These three regions account for the largest share of the active audience.

What other brands do Luther Vandross fans also like?

Beyond Luther Vandross itself, the audience over-indexes on Teyana Taylor (23.7×), Bobby Brown (23.9×), Brian McKnight (49.61×), and Bernie Mac (26.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luther Vandross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.