Keith Sweat Audience in United States

Keith Sweat has an estimated audience of 1,156,503 people in United States. 63.1% are female, 36.9% are male, average age 41.4. Top regions: Texas, California, Georgia. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Toni Braxton, Bernie Mac, Microblogging.

The average Keith Sweat fan in United States is 41.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Georgia. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Toni Braxton, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Keith Sweat audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Keith Sweat fans

Demographic split for Keith Sweat audience in United States
MetricValue
Female63.1%
Male36.9%
Average age41.4
Estimated audience size1,156,503

Audience persona

The typical Keith Sweat fan in United States is more female, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Keith Sweat in United States
RegionReachAffinity
Texas120,1221.21×
California113,0230.89×
Georgia102,2172.87×
Florida83,7231.07×
New York59,0810.91×
North Carolina57,0381.64×
Louisiana54,6343.66×
Alabama43,3772.68×
South Carolina38,4822.21×
Michigan38,2511.26×
Illinois38,0810.99×
Ohio37,4031.05×
Virginia34,6811.23×
Tennessee32,2041.39×
Pennsylvania30,2990.78×
Maryland29,7591.5×
Mississippi28,1932.96×
Missouri20,8791.12×
Indiana20,5110.97×
New Jersey20,0990.68×
Arkansas18,9291.99×
Arizona17,8940.76×
Washington16,9340.73×
Kentucky14,8351.02×
Oklahoma14,2411.11×
Nevada13,7031.23×
Massachusetts12,4300.55×
Wisconsin11,0600.64×
Kansas10,6661.17×
Minnesota10,5930.64×
Connecticut9,1350.79×
Colorado8,7260.48×
Nebraska5,8621.01×
Oregon5,0670.38×
Washington, District of Columbia4,7051.35×
Iowa4,6710.49×
New Mexico3,5090.6×
Delaware3,3701.06×
West Virginia2,7450.51×
Rhode Island2,5520.69×
Utah2,5300.24×
Hawaii2,1320.43×
Idaho1,5020.26×
New Hampshire1,0330.23×
Maine8420.2×
Alaska7590.31×
South Dakota6790.25×
Montana6490.2×
North Dakota5990.25×
Wyoming3620.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keith Sweat audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Toni Braxton29.84×Music & Radio
Bernie Mac26.19×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Ja Rule34.15×Music & Radio
Income tax13.19×Business & Career
Charli XCX14.08×Music & Radio
Tyrese Gibson24.02×Music & Radio
Teyana Taylor9.88×Movies & TV
Missy Elliott23.55×Music & Radio
Lil Jon22.34×Music & Radio
Chief Keef19.34×Music & Radio
Janet Jackson12.25×Music & Radio
Regina King15.23×Movies & TV
Jennifer Hudson16.51×Music & Radio
Ludacris17.34×Music & Radio
Nelly14.82×Music & Radio
Fat Joe21.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keith Sweat audience
TraitClusterScore
Family OrientationCONSERVATISM1.32
ExtroversionTHRILL1.27
Community OrientationOPEN1.25
Urban LifestyleOPEN1.19
Quality AwarenessPREMIUM1.14
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Keith Sweat
CountryShare
United States81.3%
Germany6.3%
United Kingdom2.7%

See Keith Sweat audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Keith Sweat have in United States?

Keith Sweat has an estimated audience of 1,156,503 people in United States, concentrated in Texas and California.

What is the gender split and age of Keith Sweat fans?

63.1% of Keith Sweat fans are female, 36.9% are male, with an average age of 41.4 years.

Which brands do Keith Sweat fans like most?

Keith Sweat fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Toni Braxton (29.84×) over the country average.

Where do Keith Sweat fans live in United States?

Keith Sweat fans in United States are most concentrated in Texas (reach 120,122), California (reach 113,023), and Georgia (reach 102,217). These three regions account for the largest share of the active audience.

What other brands do Keith Sweat fans also like?

Beyond Keith Sweat itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Toni Braxton (29.84×), Bernie Mac (26.19×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keith Sweat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.