Rascasse Audience Intelligence

Keith Sweat Audience in United States

A data profile of the people who buy, follow and care about Keith Sweat in United States — modelled from more than twelve digital signal sources. Keith Sweat has an estimated audience of 1,156,744 people in United States.

#383among Singer-songwriter in United States#4618among Person in United States#2695in Music & Radio

The average Keith Sweat fan in United States is 41.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Luther Vandross, Lil Duval, Bernie Mac, with strongest over-indexing on Luther Vandross (38.74× the country average).

Demographically, the Keith Sweat audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keith Sweat fan in United States is more female, around 41.4 years old, with strong Career Orientation tendencies and a notable affinity for Luther Vandross.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keith Sweat profile in United States.

Audience size
1.2M
in United States
Gender
63.1%♀
36.9% male
Age
41.4
average years
Country rank
#21415
Person in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keith Sweat fans

63.1% are female, 36.9% are male, average age 41.4.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Keith Sweat audience in United States
MetricValue
Female63.1%
Male36.9%
Average age41.4
Estimated audience size1,156,744
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Keith Sweat audience in United States
Age bracketShare%
16-199%
20-2918%
30-3928%
40-4931%
50+14%
Fig. 04

Worldwide distribution

81.3%

of the worldwide Keith Sweat audience comes from United States.

Worldwide audience distribution share by country for Keith Sweat
CountryShare
United States81.3%
Germany6.3%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keith Sweat audience in United States is strongest.

Fig. 05

Top regions by affinity

Keith Sweat fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K3.36×
02Mississippi~30K3.03×
03Georgia~100K2.77×
04Alabama~40K2.73×
05South Carolina~40K2.11×
06Arkansas~20K1.76×
07North Carolina~60K1.68×
08Maryland~30K1.56×
09Tennessee~30K1.36×
10Washington, District of Columbia~5K1.36×
11Texas~100K1.27×
12Nevada~10K1.24×
13Florida~100K1.22×
14Delaware~4K1.22×
15Virginia~30K1.19×
16Michigan~40K1.18×
17Missouri~20K1.14×
18Ohio~40K1.11×
19Oklahoma~10K1.11×
20Illinois~40K1.06×
21Kansas~10K1.05×
22Kentucky~10K1.00×
23Indiana~20K0.98×
24California~100K0.92×
25Nebraska~5K0.89×
26New York~60K0.88×
27Arizona~20K0.83×
28Pennsylvania~30K0.81×
29Connecticut~9K0.81×
30Rhode Island~3K0.76×
31New Mexico~4K0.73×
32New Jersey~20K0.72×
33Minnesota~10K0.70×
34Vermont~1K0.70×
35Wisconsin~10K0.67×
36West Virginia~4K0.67×
37Alaska~2K0.67×
38North Dakota~2K0.65×
39Washington~10K0.64×
40South Dakota~2K0.63×
41Colorado~10K0.61×
42Montana~2K0.60×
43Hawaii~3K0.59×
44Iowa~5K0.57×
45Massachusetts~10K0.54×
46Maine~2K0.54×
47New Hampshire~2K0.53×
48Idaho~3K0.51×
49Oregon~6K0.47×
50Utah~4K0.41×
Fig. 06

Affinity by region

Affinity by region — Keith Sweat, United States
0.41×1.00×3.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keith Sweat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keith Sweat audience
#·InterestCategoryAffinity×
01Luther VandrossMusic & Radio38.74×
02Tatyana AliMovies & TV35.56×
03Ja RuleMusic & Radio35.31×
04Marques HoustonMusic & Radio33.66×
05Faith EvansMusic & Radio32.49×
06Fat JoeMusic & Radio31.02×
07Lil DuvalMovies & TV26.89×
08Toni BraxtonMusic & Radio26.65×
09Bernie MacMovies & TV24.58×
10Tyrese GibsonMusic & Radio24.39×
11Jennifer HudsonMusic & Radio23.69×
12Lil JonMusic & Radio21.37×
13Lil' KimMusic & Radio20.32×
14LudacrisMusic & Radio18.00×
15Ice-TMusic & Radio17.79×
16Orlando BloomMovies & TV17.57×
17T.I.Music & Radio17.21×
18Regina KingMovies & TV15.94×
19Janet JacksonMusic & Radio13.73×
20Teyana TaylorMovies & TV8.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keith Sweat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keith Sweat audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.71×
Community OrientationOPEN1.63×
Urban LifestyleOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keith Sweat audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.71×
Pet OwnershipJOY0.75×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keith Sweat have in United States?

Keith Sweat has an estimated audience of 1,156,744 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Keith Sweat fans?

63.1% of Keith Sweat fans are female, 36.9% are male, with an average age of 41.4 years.

03

Which brands do Keith Sweat fans like most?

Keith Sweat fans show strongest brand affinity for Luther Vandross (38.74×), Lil Duval (26.89×), and Bernie Mac (24.58×) over the country average.

04

Where do Keith Sweat fans live in United States?

Keith Sweat fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Georgia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Keith Sweat fans also like?

Beyond Keith Sweat itself, the audience over-indexes on Lil Duval (26.89×), Bernie Mac (24.58×), Toni Braxton (26.65×), and Ja Rule (35.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Keith Sweat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Keith Sweat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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