A data profile of the people who buy, follow and care about War (band) in United States — modelled from more than twelve digital signal sources. War (band) has an estimated audience of 3,486,788 people in United States.
War (band) fans in United States are concentrated in California, with strong brand affinity for Santana (band).
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Santana (band), Chaka Khan, Commodores, with strongest over-indexing on Santana (band) (106.02× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical War (band) fan in United States shows strong Family Orientation tendencies and a notable affinity for Santana (band).
The key figures that characterise the War (band) profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 3,486,788 |
of the worldwide War (band) audience comes from United States.
| Country | Share |
|---|---|
| India | 31.3% |
| United States | 30.2% |
| United Kingdom | 7.3% |
Where the War (band) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~500K | 1.20× | |
| 02 | New Mexico | ~20K | 1.18× | |
| 03 | West Virginia | ~20K | 1.17× | |
| 04 | Hawaii | ~20K | 1.16× | |
| 05 | Washington | ~90K | 1.11× | |
| 06 | Nevada | ~40K | 1.10× | |
| 07 | Arkansas | ~40K | 1.10× | |
| 08 | Georgia | ~100K | 1.09× | |
| 09 | Arizona | ~90K | 1.09× | |
| 10 | Kentucky | ~50K | 1.09× | |
| 11 | Idaho | ~20K | 1.09× | |
| 12 | Texas | ~400K | 1.08× | |
| 13 | Oklahoma | ~50K | 1.08× | |
| 14 | Missouri | ~70K | 1.06× | |
| 15 | Pennsylvania | ~100K | 1.05× | |
| 16 | Ohio | ~100K | 1.04× | |
| 17 | Virginia | ~100K | 1.04× | |
| 18 | Florida | ~300K | 1.03× | |
| 19 | Alabama | ~60K | 1.03× | |
| 20 | North Carolina | ~100K | 1.02× | |
| 21 | Tennessee | ~80K | 1.02× | |
| 22 | Indiana | ~70K | 1.02× | |
| 23 | Alaska | ~8K | 1.02× | |
| 24 | Michigan | ~100K | 1.01× | |
| 25 | New Jersey | ~100K | 1.01× | |
| 26 | Oregon | ~50K | 1.01× | |
| 27 | Maryland | ~70K | 1.00× | |
| 28 | Kansas | ~30K | 1.00× | |
| 29 | North Dakota | ~8K | 1.00× | |
| 30 | South Carolina | ~60K | 0.99× | |
| 31 | Iowa | ~30K | 0.99× | |
| 32 | Mississippi | ~30K | 0.99× | |
| 33 | South Dakota | ~9K | 0.98× | |
| 34 | New York | ~200K | 0.97× | |
| 35 | Illinois | ~100K | 0.95× | |
| 36 | Nebraska | ~20K | 0.95× | |
| 37 | Louisiana | ~50K | 0.93× | |
| 38 | Connecticut | ~40K | 0.93× | |
| 39 | Maine | ~10K | 0.92× | |
| 40 | Rhode Island | ~10K | 0.92× | |
| 41 | Delaware | ~10K | 0.91× | |
| 42 | Minnesota | ~50K | 0.90× | |
| 43 | Utah | ~30K | 0.90× | |
| 44 | Montana | ~10K | 0.90× | |
| 45 | Massachusetts | ~70K | 0.89× | |
| 46 | Colorado | ~50K | 0.89× | |
| 47 | Wisconsin | ~50K | 0.88× | |
| 48 | New Hampshire | ~10K | 0.88× | |
| 49 | Washington, District of Columbia | ~10K | 0.87× | |
| 50 | Vermont | ~6K | 0.83× |
The strongest cross-interests of the War (band) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Santana (band) | Music & Radio | 106.02× | ||
| 02 | Sister Sledge | Music & Radio | 105.89× | ||
| 03 | Commodores | Music & Radio | 94.29× | ||
| 04 | Chaka Khan | Music & Radio | 67.45× | ||
| 05 | Quincy Jones | Music & Radio | 52.74× | ||
| 06 | Dionne Warwick | Music & Radio | 45.78× | ||
| 07 | Jeff Lynne | Music & Radio | 38.58× | ||
| 08 | The Jackson 5 | Music & Radio | 38.37× | ||
| 09 | Randy Jackson | Movies & TV | 35.36× | ||
| 10 | Earth, Wind & Fire | Music & Radio | 33.50× | ||
| 11 | Jeopardy! | Movies & TV | 32.88× | ||
| 12 | Michael Bolton | Music & Radio | 30.56× | ||
| 13 | Debbie Gibson | Music & Radio | 27.15× | ||
| 14 | Smokey Robinson | Music & Radio | 24.34× | ||
| 15 | Danny Trejo | Movies & TV | 23.28× | ||
| 16 | Linda Ronstadt | Music & Radio | 22.59× | ||
| 17 | Luther Vandross | Music & Radio | 22.27× | ||
| 18 | Lowrider | Cars & Mobility | 21.90× | ||
| 19 | Ray Charles | Music & Radio | 17.30× | ||
| 20 | FedEx | Business & Career | 5.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.12× | |
| Quality Awareness | PREMIUM | 2.12× | |
| Spirituality | BALANCE | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for War (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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