Smokey Robinson Audience in United States

Smokey Robinson logo

Smokey Robinson has an estimated audience of 2,280,653 people in United States. 58.9% are female, 41.1% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: War (band), Thandie Newton, White Chicks, Matt Czuchry, Sara Ramirez.

The average Smokey Robinson fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include War (band), Thandie Newton, White Chicks, with strongest over-indexing on War (band) (24.34× the country average). Demographically, the Smokey Robinson audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Smokey Robinson fans

Demographic split for Smokey Robinson audience in United States
MetricValue
Female58.9%
Male41.1%
Average age43.4
Estimated audience size2,280,653

Audience persona

The typical Smokey Robinson fan in United States is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for War (band).

Top regions in United States

Top regions ranked by reach for Smokey Robinson in United States
RegionReachAffinity
California255,2161.02×
Texas181,3810.93×
Florida151,7440.98×
New York126,0840.99×
Georgia101,8031.45×
Illinois101,1031.33×
Pennsylvania99,1291.29×
North Carolina92,4301.35×
Michigan84,9701.42×
Ohio82,0061.17×
Virginia68,6541.24×
Maryland65,5851.67×
New Jersey64,2771.11×
Tennessee56,9871.25×
South Carolina49,4111.44×
Alabama49,1261.54×
Arizona48,6821.05×
Indiana47,1451.13×
Louisiana45,2161.54×
Missouri42,1551.15×
Massachusetts39,1390.87×
Washington35,4420.77×
Mississippi32,3771.72×
Wisconsin30,1930.88×
Colorado26,5810.74×
Nevada26,2441.19×
Kentucky25,7540.9×
Minnesota25,4230.78×
Oklahoma23,7820.94×
Connecticut22,5330.99×
Oregon20,6420.79×
Arkansas19,8441.06×
Kansas14,2270.79×
Iowa14,2160.76×
Utah10,2590.5×
New Mexico10,1310.89×
Washington, District of Columbia9,3551.36×
West Virginia8,6670.82×
Rhode Island8,5601.18×
Delaware8,5411.36×
Nebraska7,9290.69×
Hawaii6,6450.68×
New Hampshire6,6070.74×
Idaho6,4950.57×
Maine5,9570.73×
Montana3,5930.57×
South Dakota3,0140.57×
North Dakota2,6180.56×
Alaska2,4920.51×
Vermont2,4400.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smokey Robinson audience
BrandAffinityCategory
War (band)24.34×Music & Radio
Thandie Newton21.62×Movies & TV
White Chicks17.4×Movies & TV
Matt Czuchry29.43×Music & Radio
Sara Ramirez34.39×Movies & TV
Chaka Khan23.64×Music & Radio
Tiffany12.29×Music & Radio
Waiting to Exhale32.95×Movies & TV
Diddy6.39×Music & Radio
Kool & the Gang33.01×Music & Radio
Joe (singer)16.68×Music & Radio
Offspring (TV series)38.61×Movies & TV
MacKenzie-Childs19.66×Home & Garden
Acrimony27.44×Movies & TV
Al Green16.9×Music & Radio
Faith Evans21.05×Music & Radio
Teddy Bridgewater33.44×Sports
Loretta Devine23.03×Movies & TV
Barry White20.98×Music & Radio
Alex Honnold11.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smokey Robinson audience
TraitClusterScore
PatriotismCONSERVATISM2.07
SpiritualityBALANCE1.56
TraditionCONSERVATISM1.44
Community OrientationOPEN1.43
Family OrientationCONSERVATISM1.41
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Smokey Robinson
CountryShare
United States72.2%
United Kingdom8.8%
Canada3.9%

See Smokey Robinson audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Smokey Robinson have in United States?

Smokey Robinson has an estimated audience of 2,280,653 people in United States, concentrated in California and Texas.

What is the gender split and age of Smokey Robinson fans?

58.9% of Smokey Robinson fans are female, 41.1% are male, with an average age of 43.4 years.

Which brands do Smokey Robinson fans like most?

Smokey Robinson fans show strongest brand affinity for War (band) (24.34×), Thandie Newton (21.62×), and White Chicks (17.4×) over the country average.

Where do Smokey Robinson fans live in United States?

Smokey Robinson fans in United States are most concentrated in California (reach 255,216), Texas (reach 181,381), and Florida (reach 151,744). These three regions account for the largest share of the active audience.

What other brands do Smokey Robinson fans also like?

Beyond Smokey Robinson itself, the audience over-indexes on Thandie Newton (21.62×), White Chicks (17.4×), Matt Czuchry (29.43×), and Sara Ramirez (34.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smokey Robinson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.