Rascasse Audience Intelligence

Waiting to Exhale Audience in United States

A data profile of the people who buy, follow and care about Waiting to Exhale in United States — modelled from more than twelve digital signal sources. Waiting to Exhale has an estimated audience of 808,674 people in United States.

#37among Romance in United States#2261among Movie / TV Show / Series in United States#5068in Movies & TV

The average Waiting to Exhale fan in United States is 32.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Thandie Newton, Magic Johnson, Diane Keaton, with strongest over-indexing on Thandie Newton (125.33× the country average).

Demographically, the Waiting to Exhale audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waiting to Exhale fan in United States is more female, around 32.0 years old, with strong Patriotism tendencies and a notable affinity for Thandie Newton.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waiting to Exhale profile in United States.

Audience size
809K
in United States
Gender
62.2%♀
37.8% male
Age
32.0
average years
Country rank
#27280
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waiting to Exhale viewers

62.2% are female, 37.8% are male, average age 32.0.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Waiting to Exhale audience in United States
MetricValue
Female62.2%
Male37.8%
Average age32.0
Estimated audience size808,674
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Waiting to Exhale audience in United States
Age bracketShare%
16-1944%
20-2918%
30-3914%
40-4914%
50+10%
Fig. 04

Worldwide distribution

57.8%

of the worldwide Waiting to Exhale audience comes from United States.

Worldwide audience distribution share by country for Waiting to Exhale
CountryShare
United States57.8%
United Kingdom6.4%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waiting to Exhale audience in United States is strongest.

Fig. 05

Top regions by affinity

Waiting to Exhale fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K2.55×
02Louisiana~20K2.46×
03Georgia~60K2.34×
04Maryland~30K1.96×
05Alabama~20K1.91×
06Washington, District of Columbia~4K1.81×
07South Carolina~20K1.67×
08North Carolina~40K1.56×
09Delaware~3K1.45×
10Tennessee~20K1.41×
11Texas~90K1.35×
12Arkansas~9K1.35×
13Virginia~20K1.32×
14Illinois~30K1.23×
15Michigan~20K1.14×
16Florida~60K1.11×
17Ohio~30K1.09×
18Missouri~10K1.09×
19Nevada~8K1.03×
20New York~40K1.02×
21Pennsylvania~30K1.01×
22New Jersey~20K0.99×
23Oklahoma~8K0.98×
24Indiana~10K0.97×
25Arizona~20K0.96×
26Kentucky~9K0.92×
27Connecticut~7K0.88×
28California~70K0.86×
29New Mexico~3K0.86×
30Kansas~5K0.79×
31Rhode Island~2K0.78×
32Hawaii~3K0.75×
33Alaska~1K0.73×
34Wisconsin~8K0.71×
35West Virginia~2K0.67×
36North Dakota~1K0.67×
37Vermont<1K0.67×
38Nebraska~3K0.66×
39Massachusetts~10K0.65×
40South Dakota~1K0.65×
41Washington~10K0.62×
42Minnesota~7K0.62×
43Montana~1K0.61×
44Colorado~7K0.60×
45Oregon~5K0.59×
46Iowa~4K0.59×
47Maine~2K0.58×
48New Hampshire~2K0.55×
49Idaho~2K0.54×
50Utah~3K0.46×
Fig. 06

Affinity by region

Affinity by region — Waiting to Exhale, United States
0.46×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waiting to Exhale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waiting to Exhale audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV125.33×
02ITV (TV channel)Movies & TV67.78×
03ComiXologyLiterature67.34×
04Sheila E.Music & Radio58.71×
05Magic JohnsonSports55.08×
06Steins;GateMovies & TV52.40×
07SanofiHealth47.24×
08Faith EvansMusic & Radio37.15×
09Langston HughesLiterature33.71×
10Smokey RobinsonMusic & Radio32.95×
11Boyz II MenMusic & Radio32.32×
12Taye DiggsMovies & TV30.78×
13DioramaKids & Family29.25×
14Avast!Technology & Electronics26.96×
15Know Your MemeInternet & Social Media22.58×
16Helen MirrenMovies & TV20.94×
17avatar last airbenderMovies & TV20.36×
18Christopher LloydMovies & TV17.83×
19Julie AndrewsMovies & TV14.13×
20Diane KeatonMovies & TV11.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waiting to Exhale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waiting to Exhale audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
SpiritualityBALANCE2.13×
Family OrientationCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waiting to Exhale audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
ExtroversionTHRILL0.73×
Sports ActivityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waiting to Exhale have in United States?

Waiting to Exhale has an estimated audience of 808,674 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Waiting to Exhale viewers?

62.2% of Waiting to Exhale fans are female, 37.8% are male, with an average age of 32.0 years.

03

Which brands do Waiting to Exhale fans like most?

Waiting to Exhale fans show strongest brand affinity for Thandie Newton (125.33×), Magic Johnson (55.08×), and Diane Keaton (11.36×) over the country average.

04

Where do Waiting to Exhale fans live in United States?

Waiting to Exhale fans in United States are most concentrated in Texas (reach ~90K), California (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Waiting to Exhale fans also like?

Beyond Waiting to Exhale itself, the audience over-indexes on Magic Johnson (55.08×), Diane Keaton (11.36×), Sheila E. (58.71×), and ITV (TV channel) (67.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Waiting to Exhale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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