Waiting to Exhale Audience in United States

Waiting to Exhale logo

Waiting to Exhale has an estimated audience of 777,346 people in United States. 62.2% are female, 37.8% are male, average age 32.0. Top regions: Texas, California, Florida. Top brand affinities: Whataburger, Mortgage insurance, Assassin's Creed II, Jesse Plemons, Nebraska Cornhuskers football.

The average Waiting to Exhale fan in United States is 32.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Whataburger, Mortgage insurance, Assassin's Creed II, with strongest over-indexing on Whataburger (4.11× the country average). Demographically, the Waiting to Exhale audience skews more female with an average age of 32.0, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of Waiting to Exhale fans

Demographic split for Waiting to Exhale audience in United States
MetricValue
Female62.2%
Male37.8%
Average age32.0
Estimated audience size777,346

Audience persona

The typical Waiting to Exhale fan in United States is more female, around 32.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Waiting to Exhale in United States
RegionReachAffinity
Texas92,6681.39×
California75,2730.88×
Florida58,6311.11×
Georgia58,0622.42×
New York47,3451.09×
North Carolina37,8571.62×
Illinois32,5721.26×
Ohio27,1241.13×
Pennsylvania26,8201.02×
Maryland26,0331.95×
Virginia25,8561.37×
Michigan23,9771.18×
Louisiana23,8012.37×
Tennessee22,2371.43×
Alabama20,9681.93×
South Carolina20,5811.76×
New Jersey19,1460.97×
Mississippi16,1572.52×
Arizona15,4550.97×
Missouri14,4771.16×
Indiana13,5390.95×
Massachusetts10,0130.65×
Washington9,7550.63×
Kentucky9,1550.94×
Arkansas8,7341.36×
Oklahoma8,7211.01×
Wisconsin8,0570.69×
Nevada8,0301.07×
Colorado7,3680.6×
Minnesota6,8110.61×
Connecticut6,7720.87×
Oregon5,0080.56×
Kansas4,6780.76×
Washington, District of Columbia4,2231.81×
Iowa3,3450.52×
New Mexico3,1990.82×
Delaware3,1401.46×
Utah2,6130.38×
Nebraska2,3140.59×
Hawaii2,2510.67×
West Virginia1,8940.52×
Rhode Island1,7790.72×
Idaho1,4580.37×
Maine1,1090.4×
New Hampshire1,0730.35×
Alaska8400.51×
Montana6870.32×
North Dakota5830.36×
South Dakota5530.31×
Vermont4430.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waiting to Exhale audience
BrandAffinityCategory
Whataburger4.11×Food & Beverages
Mortgage insurance5.76×Business & Career
Assassin's Creed II8.42×Games
Jesse Plemons3.59×Movies & TV
Nebraska Cornhuskers football3.74×Sports
Litter box2.02×Pets & Animals
Krasnodar26.54×Travel & Leisure
Elsword14.99×Games
Grammarly4.3×Business & Career
Harvey Mudd College20×Business & Career
Jesús Molina31.47×Music & Radio
Commercial mortgage4.45×Business & Career
Mothercare2.2×Kids & Family
Wolverine (comics)3.64×Literature
Panama2.37×Travel & Leisure
Public speaking2.48×Politics & Society
Grinch2.51×Movies & TV
Charlamagne Tha God5.79×Movies & TV
Home staging3.1×Home & Garden
Brown County, Wisconsin7.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waiting to Exhale audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.89
PatriotismCONSERVATISM1.49
SpiritualityBALANCE1.44
Career OrientationPOWER1.41
Family OrientationCONSERVATISM1.38
Convenience OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Waiting to Exhale
CountryShare
United States59.4%
United Kingdom6.0%
Japan5.2%

See Waiting to Exhale audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does Waiting to Exhale have in United States?

Waiting to Exhale has an estimated audience of 777,346 people in United States, concentrated in Texas and California.

What is the gender split and age of Waiting to Exhale fans?

62.2% of Waiting to Exhale fans are female, 37.8% are male, with an average age of 32.0 years.

Which brands do Waiting to Exhale fans like most?

Waiting to Exhale fans show strongest brand affinity for Whataburger (4.11×), Mortgage insurance (5.76×), and Assassin's Creed II (8.42×) over the country average.

Where do Waiting to Exhale fans live in United States?

Waiting to Exhale fans in United States are most concentrated in Texas (reach 92,668), California (reach 75,273), and Florida (reach 58,631). These three regions account for the largest share of the active audience.

What other brands do Waiting to Exhale fans also like?

Beyond Waiting to Exhale itself, the audience over-indexes on Mortgage insurance (5.76×), Assassin's Creed II (8.42×), Jesse Plemons (3.59×), and Nebraska Cornhuskers football (3.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waiting to Exhale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.