Rascasse Audience Intelligence

Know Your Meme Audience in United States

A data profile of the people who buy, follow and care about Know Your Meme in United States — modelled from more than twelve digital signal sources. Know Your Meme has an estimated audience of 2,990,640 people in United States.

#300among Website / Newspaper / Magazine in United States#133in Internet & Social Media

The average Know Your Meme fan in United States is 32.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Akira (manga), K (anime), Akira (film), with strongest over-indexing on Akira (manga) (46.36× the country average).

Demographically, the Know Your Meme audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Know Your Meme fan in United States is balanced, around 32.6 years old, with strong Extroversion tendencies and a notable affinity for Akira (manga).

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Know Your Meme profile in United States.

Audience size
3M
in United States
Gender
47.4%♀
52.6% male
Age
32.6
average years
Country rank
#10341
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Know Your Meme

47.4% are female, 52.6% are male, average age 32.6.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Know Your Meme audience in United States
MetricValue
Female47.4%
Male52.6%
Average age32.6
Estimated audience size2,990,640
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Know Your Meme audience in United States
Age bracketShare%
16-1933%
20-2926%
30-3919%
40-4912%
50+8%
Fig. 04

Worldwide distribution

42.8%

of the worldwide Know Your Meme audience comes from United States.

Worldwide audience distribution share by country for Know Your Meme
CountryShare
United States42.8%
United Kingdom9.1%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Know Your Meme audience in United States is strongest.

Fig. 05

Top regions by affinity

Know Your Meme fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~20K1.47×
02Alaska~9K1.45×
03Kansas~30K1.36×
04Hawaii~20K1.35×
05Wyoming~6K1.31×
06Washington~80K1.29×
07Oregon~40K1.28×
08Massachusetts~70K1.24×
09New Jersey~90K1.22×
10New York~200K1.20×
11Utah~30K1.18×
12Oklahoma~40K1.16×
13California~400K1.13×
14Maine~10K1.12×
15Washington, District of Columbia~10K1.10×
16Pennsylvania~100K1.06×
17Missouri~50K1.06×
18Virginia~80K1.05×
19Arizona~60K1.05×
20Idaho~20K1.04×
21Colorado~50K1.02×
22North Carolina~90K1.01×
23Indiana~60K1.01×
24Texas~300K1.00×
25Maryland~50K0.99×
26Tennessee~60K0.98×
27Michigan~80K0.96×
28Wisconsin~40K0.95×
29Minnesota~40K0.95×
30Alabama~40K0.94×
31West Virginia~10K0.94×
32Illinois~90K0.93×
33Kentucky~30K0.92×
34Arkansas~20K0.92×
35Connecticut~30K0.91×
36Nevada~30K0.90×
37Rhode Island~9K0.90×
38Ohio~80K0.89×
39Georgia~80K0.87×
40Florida~200K0.86×
41New Mexico~10K0.85×
42Nebraska~10K0.83×
43Delaware~7K0.82×
44North Dakota~5K0.82×
45Louisiana~30K0.81×
46Iowa~20K0.80×
47Mississippi~20K0.79×
48South Carolina~30K0.77×
49South Dakota~5K0.75×
50Montana~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Know Your Meme, United States
0.74×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Know Your Meme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Know Your Meme audience
#·InterestCategoryAffinity×
01Epic FailsInternet & Social Media80.10×
02Overlord IIGames73.47×
03Hinata HyuugaLiterature68.13×
04Akira (manga)Movies & TV46.36×
05Doge (meme)Website / Newspaper / Magazine35.71×
06Akira (film)Movies & TV33.06×
07Samurai ChamplooMovies & TV30.46×
08Doomsday (film)Movies & TV26.25×
09Vine (service)Movies & TV25.00×
10K (anime)Literature24.05×
11James FrancoMovies & TV21.75×
12Wyatt RussellMovies & TV19.55×
13Dragon (2011 film)Movies & TV18.02×
14Hair CutteryBeauty & Wellness17.72×
15TransUnionTechnology & Electronics12.70×
16TuroCars & Mobility11.86×
17Morena BaccarinMovies & TV10.21×
18Superman (TV series)Movies & TV9.03×
19DeviantArtInternet & Social Media6.42×
20The UPS StoreShopping3.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Know Your Meme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Know Your Meme audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.53×
Urban LifestyleOPEN1.30×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Know Your Meme audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
DIY MentalityTHRILL0.88×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Know Your Meme have in United States?

Know Your Meme has an estimated audience of 2,990,640 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Know Your Meme fans?

47.4% of Know Your Meme fans are female, 52.6% are male, with an average age of 32.6 years.

03

Which brands do Know Your Meme fans like most?

Know Your Meme fans show strongest brand affinity for Akira (manga) (46.36×), K (anime) (24.05×), and Akira (film) (33.06×) over the country average.

04

Where do Know Your Meme fans live in United States?

Know Your Meme fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Know Your Meme fans also like?

Beyond Know Your Meme itself, the audience over-indexes on K (anime) (24.05×), Akira (film) (33.06×), Epic Fails (80.1×), and James Franco (21.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Know Your Meme audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Know Your Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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