Know Your Meme Audience in United States

Know Your Meme logo

Know Your Meme has an estimated audience of 2,983,240 people in United States. 47.4% are female, 52.6% are male, average age 32.6. Top regions: California, Texas, New York. Top brand affinities: K (anime), Akira (manga), Akira (film), Epic Fails, James Franco.

The average Know Your Meme fan in United States is 32.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include K (anime), Akira (manga), Akira (film), with strongest over-indexing on K (anime) (24.05× the country average). Demographically, the Know Your Meme audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Know Your Meme fans

Demographic split for Know Your Meme audience in United States
MetricValue
Female47.4%
Male52.6%
Average age32.6
Estimated audience size2,983,240

Audience persona

The typical Know Your Meme fan in United States is balanced, around 32.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for K (anime).

Top regions in United States

Top regions ranked by reach for Know Your Meme in United States
RegionReachAffinity
California390,1881.19×
Texas284,9431.11×
New York185,3751.11×
Florida159,7230.79×
Pennsylvania109,8021.09×
New Jersey105,0521.38×
Illinois94,7640.95×
North Carolina92,7241.03×
Ohio81,7940.89×
Washington81,1901.36×
Virginia78,1761.08×
Massachusetts75,8561.29×
Georgia73,5780.8×
Michigan70,9180.91×
Arizona69,1911.14×
Indiana58,6921.08×
Tennessee58,0220.97×
Missouri52,9781.1×
Colorado50,1521.07×
Maryland49,3030.96×
Wisconsin46,8531.04×
Oregon45,7901.34×
Alabama42,2001.01×
Oklahoma41,2161.24×
Minnesota39,6830.93×
Kentucky34,3880.92×
Utah33,9351.27×
Louisiana31,8840.83×
South Carolina30,8500.69×
Nevada27,8370.96×
Kansas25,3031.08×
Connecticut24,8430.83×
Hawaii20,9011.63×
New Hampshire19,0991.62×
Arkansas19,0260.77×
Iowa17,6670.72×
Idaho16,9441.13×
West Virginia13,2090.95×
Mississippi12,4510.51×
Nebraska11,9010.8×
New Mexico11,6740.78×
Alaska11,2321.76×
Maine9,8900.93×
Washington, District of Columbia9,0431.01×
Rhode Island7,3610.78×
Delaware5,5300.67×
Montana4,4710.54×
Wyoming4,3240.98×
Vermont4,1830.8×
North Dakota3,8670.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Know Your Meme audience
BrandAffinityCategory
K (anime)24.05×Literature
Akira (manga)46.36×Movies & TV
Akira (film)33.06×Movies & TV
Epic Fails80.1×Internet & Social Media
James Franco21.75×Movies & TV
Vine (service)25×Movies & TV
Wyatt Russell19.55×Movies & TV
Superman (TV series)9.03×Movies & TV
Dragon (2011 film)18.02×Movies & TV
Hair Cuttery17.72×Beauty & Wellness
TransUnion12.7×Technology & Electronics
DeviantArt6.42×Internet & Social Media
Doomsday (film)26.25×Movies & TV
Vince Vaughn12.07×Movies & TV
Samurai Champloo30.46×Movies & TV
Hinata Hyuuga68.13×Literature
Overlord II73.47×Games
Turo11.86×Cars & Mobility
The UPS Store3.72×Shopping
Joe (singer)14.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Know Your Meme audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.07
Early Adopter MentalityPOWER1.61
IndividualismJOY1.34
ExtroversionTHRILL1.34
IndulgenceJOY1.08
Pet OwnershipJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Know Your Meme
CountryShare
United States42.8%
United Kingdom9.1%
Canada5.1%

See Know Your Meme audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Know Your Meme have in United States?

Know Your Meme has an estimated audience of 2,983,240 people in United States, concentrated in California and Texas.

What is the gender split and age of Know Your Meme fans?

47.4% of Know Your Meme fans are female, 52.6% are male, with an average age of 32.6 years.

Which brands do Know Your Meme fans like most?

Know Your Meme fans show strongest brand affinity for K (anime) (24.05×), Akira (manga) (46.36×), and Akira (film) (33.06×) over the country average.

Where do Know Your Meme fans live in United States?

Know Your Meme fans in United States are most concentrated in California (reach 390,188), Texas (reach 284,943), and New York (reach 185,375). These three regions account for the largest share of the active audience.

What other brands do Know Your Meme fans also like?

Beyond Know Your Meme itself, the audience over-indexes on Akira (manga) (46.36×), Akira (film) (33.06×), Epic Fails (80.1×), and James Franco (21.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Know Your Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.