Rascasse Audience Intelligence

Hair Cuttery Target Market in United States

A data profile of the people who buy, follow and care about Hair Cuttery in United States — modelled from more than twelve digital signal sources. Hair Cuttery has an estimated audience of 3,484,145 people in United States.

#3among Hair salon in United States#944among Brand in United States#160in Beauty & Wellness

The average Hair Cuttery fan in United States is 38.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Virginia, Pennsylvania.

Top brand affinities include Casey, Sport Clips, Supercuts, with strongest over-indexing on Casey (66.4× the country average).

Demographically, the Hair Cuttery audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hair Cuttery fan in United States is more female, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Casey.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair salon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair Cuttery profile in United States.

Audience size
3.5M
in United States
Gender
67.7%♀
32.3% male
Age
38.5
average years
Country rank
#9060
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hair Cuttery

67.7% are female, 32.3% are male, average age 38.5.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Hair Cuttery audience in United States
MetricValue
Female67.7%
Male32.3%
Average age38.5
Estimated audience size3,484,145
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Hair Cuttery audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3920%
40-4922%
50+17%
Fig. 04

Worldwide distribution

40.7%

of the worldwide Hair Cuttery audience comes from United States.

Worldwide audience distribution share by country for Hair Cuttery
CountryShare
United States40.7%
India30.1%
Japan2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair Cuttery audience in United States is strongest.

Fig. 05

Top regions by affinity

Hair Cuttery customers by region in United States
#RegionReachAffinity×
01Maryland~300K5.10×
02Virginia~400K5.09×
03Delaware~30K3.49×
04Florida~700K3.01×
05Pennsylvania~300K2.73×
06West Virginia~30K1.92×
07Washington, District of Columbia~20K1.79×
08New Jersey~200K1.72×
09Illinois~200K1.59×
10Indiana~70K1.13×
11North Dakota~6K0.86×
12Wyoming~5K0.86×
13New Mexico~10K0.73×
14Texas~200K0.72×
15Nebraska~10K0.71×
16Washington~50K0.70×
17Idaho~10K0.69×
18Oregon~30K0.67×
19Oklahoma~30K0.67×
20Colorado~40K0.66×
21South Dakota~5K0.66×
22Alaska~5K0.66×
23California~300K0.65×
24Hawaii~10K0.65×
25Utah~20K0.64×
26Wisconsin~30K0.63×
27Kansas~20K0.62×
28Montana~6K0.62×
29Missouri~30K0.60×
30Iowa~20K0.60×
31Arizona~40K0.59×
32Kentucky~30K0.59×
33Louisiana~30K0.58×
34Nevada~20K0.58×
35Arkansas~20K0.58×
36North Carolina~60K0.57×
37Michigan~50K0.56×
38Minnesota~30K0.56×
39South Carolina~30K0.55×
40Tennessee~40K0.54×
41Maine~7K0.54×
42Ohio~60K0.53×
43Alabama~30K0.53×
44Georgia~60K0.51×
45Mississippi~10K0.51×
46New Hampshire~7K0.49×
47Massachusetts~30K0.48×
48Connecticut~20K0.44×
49New York~80K0.41×
50Rhode Island~5K0.40×
Fig. 06

Affinity by region

Affinity by region — Hair Cuttery, United States
0.40×1.00×5.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair Cuttery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair Cuttery audience
#·InterestCategoryAffinity×
01KayserisporSports242.91×
02Sedan, ArdennesTravel & Leisure93.30×
03Sport ClipsBeauty & Wellness75.28×
04COUNTERPARTSMusic & Radio71.12×
05SupercutsBeauty & Wellness68.76×
06CaseyMusic & Radio66.40×
07BoundariesMusic & Radio62.71×
08MugshotMusic & Radio58.52×
09ChamberMusic & Radio58.52×
10Johor BahruTravel & Leisure54.17×
11Knocked LooseMusic & Radio53.95×
12T-araMusic & Radio51.53×
13BloomMusic & Radio43.26×
14Paul MitchellBeauty & Wellness40.98×
15Before SunsetMovies & TV38.95×
16Sola Salon StudiosBeauty & Wellness27.42×
17BarberiaBeauty & Wellness20.38×
18Great ClipsBeauty & Wellness18.15×
19European Wax CenterBeauty & Wellness14.46×
20CosmoProfBeauty & Wellness13.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair Cuttery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair Cuttery audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.26×
Luxury OrientationPREMIUM1.19×
Price SensitivityPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair Cuttery audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Community OrientationOPEN0.85×
Convenience OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hair Cuttery's target market in United States?

Hair Cuttery's target market in United States covers an estimated 3,484,145 people, concentrated in Florida and Virginia.

02

What is the gender split and age of Hair Cuttery customers?

67.7% of the Hair Cuttery audience are female, 32.3% are male, with an average age of 38.5 years.

03

Which brands do Hair Cuttery fans like most?

Hair Cuttery fans show strongest brand affinity for Casey (66.4×), Sport Clips (75.28×), and Supercuts (68.76×) over the country average.

04

Where do Hair Cuttery fans live in United States?

Hair Cuttery fans in United States are most concentrated in Florida (reach ~700K), Virginia (reach ~400K), and Pennsylvania (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hair Cuttery fans also like?

Beyond Hair Cuttery itself, the audience over-indexes on Sport Clips (75.28×), Supercuts (68.76×), Great Clips (18.15×), and Mugshot (58.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair salon audiences in United States

See Hair Cuttery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair Cuttery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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