Hair Cuttery Audience in United States

Hair Cuttery logo

Hair Cuttery has an estimated audience of 3,576,811 people in United States. 67.7% are female, 32.3% are male, average age 38.5. Top regions: Florida, Virginia, Pennsylvania. Top brand affinities: Casey, Sport Clips, Supercuts, Great Clips, Mugshot.

The average Hair Cuttery fan in United States is 38.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Virginia, Pennsylvania. Top brand affinities include Casey, Sport Clips, Supercuts, with strongest over-indexing on Casey (66.4× the country average). Demographically, the Hair Cuttery audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair salon

Demographics of Hair Cuttery fans

Demographic split for Hair Cuttery audience in United States
MetricValue
Female67.7%
Male32.3%
Average age38.5
Estimated audience size3,576,811

Audience persona

The typical Hair Cuttery fan in United States is more female, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Casey.

Top regions in United States

Top regions ranked by reach for Hair Cuttery in United States
RegionReachAffinity
Florida593,0082.45×
Virginia368,8964.23×
Pennsylvania308,6062.56×
California297,2110.76×
Maryland264,4264.3×
Texas259,1240.84×
Illinois215,5971.81×
New Jersey146,2421.61×
New York90,4070.45×
Indiana79,3551.21×
Ohio67,3890.61×
North Carolina66,3780.62×
Georgia62,9240.57×
Michigan58,7070.63×
Washington57,0800.8×
Arizona48,8500.67×
Colorado43,3530.77×
Tennessee42,2070.59×
Missouri38,3940.67×
Massachusetts38,0740.54×
Wisconsin38,0440.71×
South Carolina33,1860.62×
Minnesota31,9410.62×
Oregon30,7380.75×
Louisiana30,0930.65×
Oklahoma29,4800.74×
Alabama28,4400.57×
Kentucky28,1270.63×
Delaware27,2212.76×
West Virginia27,1571.63×
Utah22,6080.71×
Nevada22,4680.65×
Kansas19,4220.69×
Iowa19,3760.66×
Arkansas17,7180.6×
Washington, District of Columbia17,6381.64×
Connecticut17,3990.48×
Mississippi15,2820.52×
Nebraska14,4350.8×
New Mexico13,6730.76×
Idaho13,1640.73×
Hawaii10,5630.69×
Maine7,4130.58×
New Hampshire7,1890.51×
North Dakota6,4720.88×
Montana6,4490.65×
South Dakota5,5140.67×
Wyoming4,9010.92×
Alaska4,5950.6×
Rhode Island4,3950.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hair Cuttery audience
BrandAffinityCategory
Casey66.4×Music & Radio
Sport Clips75.28×Beauty & Wellness
Supercuts68.76×Beauty & Wellness
Great Clips18.15×Beauty & Wellness
Mugshot58.52×Music & Radio
Bloom43.26×Music & Radio
Chamber58.52×Music & Radio
Boundaries62.71×Music & Radio
Sedan, Ardennes93.3×Travel & Leisure
COUNTERPARTS71.12×Music & Radio
Kayserispor242.91×Sports
Johor Bahru54.17×Travel & Leisure
European Wax Center14.46×Beauty & Wellness
Sola Salon Studios27.42×Beauty & Wellness
Paul Mitchell40.98×Beauty & Wellness
T-ara51.53×Music & Radio
CosmoProf13.98×Beauty & Wellness
Barberia20.38×Beauty & Wellness
Before Sunset38.95×Movies & TV
Barbershop music11.74×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hair Cuttery audience
TraitClusterScore
Price SensitivityPREMIUM1.43
Family OrientationCONSERVATISM1.39
IndulgenceJOY1.37
Quality AwarenessPREMIUM1.25
TravellingTHRILL1.17
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Hair Cuttery
CountryShare
United States41.6%
India29.0%
Japan2.6%

See Hair Cuttery audiences in other countries

More Hair salon audiences in United States

Frequently asked questions

How many fans does Hair Cuttery have in United States?

Hair Cuttery has an estimated audience of 3,576,811 people in United States, concentrated in Florida and Virginia.

What is the gender split and age of Hair Cuttery fans?

67.7% of Hair Cuttery fans are female, 32.3% are male, with an average age of 38.5 years.

Which brands do Hair Cuttery fans like most?

Hair Cuttery fans show strongest brand affinity for Casey (66.4×), Sport Clips (75.28×), and Supercuts (68.76×) over the country average.

Where do Hair Cuttery fans live in United States?

Hair Cuttery fans in United States are most concentrated in Florida (reach 593,008), Virginia (reach 368,896), and Pennsylvania (reach 308,606). These three regions account for the largest share of the active audience.

What other brands do Hair Cuttery fans also like?

Beyond Hair Cuttery itself, the audience over-indexes on Sport Clips (75.28×), Supercuts (68.76×), Great Clips (18.15×), and Mugshot (58.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair Cuttery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.