Mugshot Audience in United States
Mugshot has an estimated audience of 2,112,103 people in United States. 45.6% are female, 54.4% are male, average age 32.5. Top brand affinities: Tom DeLonge, Hair Cuttery, Heaven Shall Burn, August Burns Red, Pokémon.
Top brand affinities include Tom DeLonge, Hair Cuttery, Heaven Shall Burn, with strongest over-indexing on Tom DeLonge (223.5× the country average). Demographically, the Mugshot audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Mugshot fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 32.5 |
| Estimated audience size | 2,112,103 |
Audience persona
The typical Mugshot fan in United States is balanced, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Tom DeLonge.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tom DeLonge | 223.5× | Music & Radio |
| Hair Cuttery | 53.03× | Beauty & Wellness |
| Heaven Shall Burn | 508.7× | Music & Radio |
| August Burns Red | 123.52× | Music & Radio |
| Pokémon | 5.71× | Games |
| Autism Awareness | 9× | Health |
| Anime and manga fandom | 5.49× | Literature |
| Diabetes mellitus awareness | 6× | Health |
| Thrash metal | 10.24× | Music & Radio |
| Bayer 04 Leverkusen | 29.71× | Sports |
| Ozzy Osbourne | 7.58× | Music & Radio |
| Singer-songwriter | 3.19× | Music & Radio |
| Babymetal | 23.41× | Music & Radio |
| Rick and Morty | 5.63× | Movies & TV |
| Nigeria | 5.71× | Travel & Leisure |
| Progressive rock | 5.43× | Music & Radio |
| Microblogging | 6.37× | Technology & Electronics |
| Deftones | 13.59× | Music & Radio |
| Slipknot (band) | 12.48× | Music & Radio |
| Wakeboarding | 5.89× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.71 |
| Early Adopter Mentality | POWER | 1.63 |
| Tradition | CONSERVATISM | 1.6 |
| Mindfulness | BALANCE | 1.43 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Risk Appetite | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.9% |
| United Kingdom | 4.1% |
| Brazil | 4.1% |
See Mugshot audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mugshot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.