Mugshot Audience in United States
Mugshot has an estimated audience of 2,112,103 people in United States. 45.6% are female, 54.4% are male, average age 32.5. Top brand affinities: Dog breed, Home equity, Monmouth County, New Jersey, Jaime Nebot, Gloria.
Top brand affinities include Dog breed, Home equity, Monmouth County, New Jersey, with strongest over-indexing on Dog breed (5.99× the country average). Demographically, the Mugshot audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Mugshot fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 32.5 |
| Estimated audience size | 2,112,103 |
Audience persona
The typical Mugshot fan in United States is balanced, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 5.99× | Pets & Animals |
| Home equity | 4.74× | Home & Garden |
| Monmouth County, New Jersey | 23.41× | Travel & Leisure |
| Jaime Nebot | 223.5× | Politics & Society |
| Gloria | 16.64× | Music & Radio |
| Winemaking | 8.37× | Food & Beverages |
| Historic site | 7.11× | Arts & Culture |
| Home construction | 2.2× | Home & Garden |
| Superior Hiking Trail | 20× | Travel & Leisure |
| Alaska | 2.11× | Travel & Leisure |
| Minnesota | 1.98× | Travel & Leisure |
| Gift registry | 12.48× | Kids & Family |
| Nebraska | 2.4× | Travel & Leisure |
| 3D printing | 2.22× | Technology & Electronics |
| Israel | 1.82× | Travel & Leisure |
| Justice | 2.35× | Politics & Society |
| Home staging | 4.23× | Home & Garden |
| Bank account | 1.97× | Business & Career |
| Inland Empire (film) | 7.93× | Movies & TV |
| Captain America (1990 film) | 3.44× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.71 |
| Early Adopter Mentality | POWER | 1.63 |
| Tradition | CONSERVATISM | 1.6 |
| Mindfulness | BALANCE | 1.43 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Risk Appetite | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.9% |
| United Kingdom | 4.1% |
| Brazil | 4.1% |
See Mugshot audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mugshot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.