Rascasse Audience Intelligence

Mugshot Audience in United States

A data profile of the people who buy, follow and care about Mugshot in United States — modelled from more than twelve digital signal sources. Mugshot has an estimated audience of 2,103,896 people in United States.

#38among Metal in United States#2464among Person in United States#1515in Music & Radio

The average Mugshot fan in United States is 33.0 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Mississippi, North Carolina.

Top brand affinities include Tom DeLonge, Hair Cuttery, Heaven Shall Burn, with strongest over-indexing on Tom DeLonge (368.17× the country average).

Demographically, the Mugshot audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mugshot fan in United States is more male, around 33.0 years old, with strong Tradition tendencies and a notable affinity for Tom DeLonge.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mugshot profile in United States.

Audience size
2.1M
in United States
Gender
40.2%♀
59.8% male
Age
33.0
average years
Country rank
#13692
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mugshot fans

40.2% are female, 59.8% are male, average age 33.0.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Mugshot audience in United States
MetricValue
Female40.2%
Male59.8%
Average age33.0
Estimated audience size2,103,896
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Mugshot audience in United States
Age bracketShare%
16-1932%
20-2927%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

57.5%

of the worldwide Mugshot audience comes from United States.

Worldwide audience distribution share by country for Mugshot
CountryShare
United States57.5%
United Kingdom5.1%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mugshot audience in United States is strongest.

Fig. 05

Top regions by affinity

Mugshot fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K9.52×
02Alabama~100K4.40×
03South Carolina~100K3.29×
04North Carolina~200K2.56×
05West Virginia~20K2.44×
06Tennessee~90K1.97×
07Kansas~30K1.65×
08Florida~200K1.50×
09Kentucky~40K1.34×
10Nebraska~10K1.09×
11Louisiana~30K1.00×
12Arkansas~20K0.97×
13Arizona~40K0.96×
14Iowa~20K0.93×
15Texas~200K0.82×
16New Mexico~9K0.82×
17Georgia~50K0.76×
18Missouri~30K0.73×
19North Dakota~3K0.73×
20Illinois~50K0.70×
21Ohio~50K0.70×
22Indiana~30K0.70×
23Oklahoma~20K0.67×
24Alaska~3K0.62×
25Vermont~2K0.60×
26Virginia~30K0.57×
27Wisconsin~20K0.57×
28South Dakota~3K0.56×
29Michigan~30K0.55×
30Minnesota~20K0.55×
31Utah~10K0.53×
32Montana~3K0.53×
33Maryland~20K0.52×
34Idaho~6K0.51×
35Delaware~3K0.51×
36Rhode Island~3K0.49×
37Maine~4K0.48×
38Hawaii~4K0.47×
39New Hampshire~4K0.47×
40Washington, District of Columbia~3K0.46×
41New Jersey~20K0.45×
42Nevada~9K0.44×
43Oregon~10K0.43×
44Pennsylvania~30K0.40×
45California~90K0.39×
46New York~50K0.37×
47Washington~20K0.37×
48Connecticut~8K0.37×
49Colorado~10K0.36×
50Massachusetts~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Mugshot, United States
0.33×1.00×9.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mugshot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mugshot audience
#·InterestCategoryAffinity×
01Heaven Shall BurnMusic & Radio588.48×
02Tom DeLongeMusic & Radio368.17×
03August Burns RedMusic & Radio109.09×
04Hair CutteryBeauty & Wellness58.52×
05Bayer 04 LeverkusenSports29.31×
06Judas PriestMusic & Radio19.44×
07DeftonesMusic & Radio17.31×
08Sport ClipsBeauty & Wellness15.16×
09Chester BenningtonMusic & Radio12.74×
10Philz CoffeeFood & Beverages12.45×
11Slipknot (band)Music & Radio11.97×
12Thrash metalMusic & Radio9.80×
13Nu metalMusic & Radio8.82×
14WakeboardingSports8.03×
15Brittany SnowMovies & TV7.79×
16Ozzy OsbourneMusic & Radio7.48×
17Goth subcultureFashion & Accessoires7.21×
18Progressive rockMusic & Radio6.37×
19PokémonGames5.03×
20Burger KingFood & Beverages2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mugshot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mugshot audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.60×
ExtroversionTHRILL1.52×
MindfulnessBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mugshot audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
Quality AwarenessPREMIUM0.72×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mugshot have in United States?

Mugshot has an estimated audience of 2,103,896 people in United States, concentrated in Florida and Mississippi.

02

What is the gender split and age of Mugshot fans?

40.2% of Mugshot fans are female, 59.8% are male, with an average age of 33.0 years.

03

Which brands do Mugshot fans like most?

Mugshot fans show strongest brand affinity for Tom DeLonge (368.17×), Hair Cuttery (58.52×), and Heaven Shall Burn (588.48×) over the country average.

04

Where do Mugshot fans live in United States?

Mugshot fans in United States are most concentrated in Florida (reach ~200K), Mississippi (reach ~200K), and North Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mugshot fans also like?

Beyond Mugshot itself, the audience over-indexes on Hair Cuttery (58.52×), Heaven Shall Burn (588.48×), August Burns Red (109.09×), and Sport Clips (15.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Mugshot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mugshot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →