Rascasse Audience Intelligence

Schizophrenia Audience in United States

A data profile of the people who buy, follow and care about Schizophrenia in United States — modelled from more than twelve digital signal sources. Schizophrenia has an estimated audience of 9,078,028 people in United States.

#3among Metal in United States#235among Person in United States#283in Music & Radio

The average Schizophrenia fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Josh Brolin, TVLine, Diane Keaton, with strongest over-indexing on Josh Brolin (16.48× the country average).

Demographically, the Schizophrenia audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Schizophrenia fan in United States is more male, around 41.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Josh Brolin.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schizophrenia profile in United States.

Audience size
9.1M
in United States
Gender
32.7%♀
67.3% male
Age
41.3
average years
Country rank
#3941
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Schizophrenia fans

32.7% are female, 67.3% are male, average age 41.3.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Schizophrenia audience in United States
MetricValue
Female32.7%
Male67.3%
Average age41.3
Estimated audience size9,078,028
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Schizophrenia audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4923%
50+25%
Fig. 04

Worldwide distribution

55.2%

of the worldwide Schizophrenia audience comes from United States.

Worldwide audience distribution share by country for Schizophrenia
CountryShare
United States55.2%
India10.5%
United Kingdom9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schizophrenia audience in United States is strongest.

Fig. 05

Top regions by affinity

Schizophrenia fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.24×
02Arkansas~90K1.18×
03Alabama~200K1.16×
04Louisiana~100K1.16×
05Georgia~300K1.15×
06Oklahoma~100K1.15×
07Texas~900K1.13×
08North Carolina~300K1.12×
09Kentucky~100K1.12×
10Maryland~200K1.08×
11Missouri~200K1.08×
12West Virginia~50K1.08×
13Indiana~200K1.07×
14California~1M1.06×
15Virginia~200K1.04×
16Illinois~300K1.03×
17Hawaii~40K1.03×
18Washington~200K1.02×
19South Carolina~100K1.02×
20Connecticut~100K1.02×
21Nevada~90K1.02×
22Ohio~300K1.01×
23Kansas~70K1.01×
24New York~500K1.00×
25Michigan~200K1.00×
26Pennsylvania~300K0.99×
27Nebraska~50K0.99×
28Alaska~20K0.99×
29Tennessee~200K0.98×
30Oregon~100K0.98×
31Arizona~200K0.97×
32Wisconsin~100K0.97×
33Massachusetts~200K0.96×
34Utah~80K0.96×
35Iowa~70K0.96×
36New Mexico~40K0.96×
37Idaho~40K0.96×
38North Dakota~20K0.96×
39Minnesota~100K0.95×
40Delaware~20K0.95×
41South Dakota~20K0.95×
42New Jersey~200K0.94×
43Florida~600K0.92×
44Montana~20K0.92×
45Maine~30K0.91×
46New Hampshire~30K0.87×
47Rhode Island~30K0.86×
48Colorado~100K0.85×
49Vermont~10K0.82×
50Washington, District of Columbia~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Schizophrenia, United States
0.77×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schizophrenia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schizophrenia audience
#·InterestCategoryAffinity×
01TVLineNews22.55×
02VulturePets & Animals20.55×
03Josh BrolinMovies & TV16.48×
04TV GuideMovies & TV16.18×
05Mrs. DoubtfireMovies & TV15.84×
06Vanessa KirbyMovies & TV11.78×
07Gangs of New YorkMovies & TV11.32×
08Boardwalk EmpireMovies & TV10.18×
09Cats (musical)Music & Radio10.03×
10Box Office MojoMovies & TV8.79×
11Drive-in theaterMovies & TV7.76×
12Joaquin PhoenixMovies & TV7.60×
13Marlon BrandoMovies & TV7.44×
14Amanda SeyfriedMovies & TV7.29×
15Diane KeatonMovies & TV6.70×
16Tony AwardArts & Culture6.47×
17Al PacinoMovies & TV5.98×
18Movie theaterMovies & TV2.38×
19Trader Joe'sShopping1.70×
20ConcertsMusic & Radio1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schizophrenia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schizophrenia audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.29×
IndulgenceJOY1.27×
Community OrientationOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schizophrenia audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
DIY MentalityTHRILL0.89×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Schizophrenia have in United States?

Schizophrenia has an estimated audience of 9,078,028 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Schizophrenia fans?

32.7% of Schizophrenia fans are female, 67.3% are male, with an average age of 41.3 years.

03

Which brands do Schizophrenia fans like most?

Schizophrenia fans show strongest brand affinity for Josh Brolin (16.48×), TVLine (22.55×), and Diane Keaton (6.7×) over the country average.

04

Where do Schizophrenia fans live in United States?

Schizophrenia fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Schizophrenia fans also like?

Beyond Schizophrenia itself, the audience over-indexes on TVLine (22.55×), Diane Keaton (6.7×), Vulture (20.55×), and Vanessa Kirby (11.78×) compared to the United States average.

Appendix

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See Schizophrenia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Schizophrenia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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