TV Guide Audience in United States

TV Guide logo

TV Guide has an estimated audience of 2,743,750 people in United States. 58.1% are female, 41.9% are male, average age 46.0. Top regions: Florida, Texas, Ohio. Top brand affinities: Fox Theatre (Atlanta), Mrs. Doubtfire, Lauren Graham, Docudrama, Milk and Honey (musical).

The average TV Guide fan in United States is 46.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Ohio. Top brand affinities include Fox Theatre (Atlanta), Mrs. Doubtfire, Lauren Graham, with strongest over-indexing on Fox Theatre (Atlanta) (53.6× the country average). Demographically, the TV Guide audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of TV Guide fans

Demographic split for TV Guide audience in United States
MetricValue
Female58.1%
Male41.9%
Average age46.0
Estimated audience size2,743,750

Audience persona

The typical TV Guide fan in United States is more female, around 46.0 years old, with strong Extroversion tendencies and a notable affinity for Fox Theatre (Atlanta).

Top regions in United States

Top regions ranked by reach for TV Guide in United States
RegionReachAffinity
Florida188,2151.01×
Texas186,5550.79×
Ohio145,7421.72×
New York134,4110.88×
California129,5960.43×
Michigan122,9091.71×
Illinois119,4241.31×
Pennsylvania109,2121.18×
North Carolina92,8181.12×
Indiana74,0971.48×
Minnesota71,8351.83×
Georgia66,9760.79×
Wisconsin65,6501.59×
Missouri61,5091.39×
Virginia60,2510.9×
New Jersey59,8040.86×
Tennessee54,7130.99×
South Carolina51,5561.25×
Iowa49,4402.19×
Kentucky48,5291.41×
Massachusetts46,6400.86×
Louisiana43,9181.24×
Maryland43,4720.92×
Arizona41,9140.75×
Alabama40,1811.05×
Oklahoma37,4691.23×
Connecticut29,3771.07×
Kansas27,9541.29×
Arkansas26,9561.19×
Colorado26,5040.61×
Mississippi22,7321.01×
Washington21,0220.38×
West Virginia19,4241.52×
Nevada17,6090.66×
Utah17,5390.71×
Oregon17,3200.55×
Nebraska13,1540.96×
New Mexico11,4370.83×
Maine10,2201.04×
Rhode Island9,9001.13×
Idaho9,1010.66×
New Hampshire7,9180.73×
South Dakota6,9821.1×
Delaware6,6130.87×
Washington, District of Columbia6,0840.74×
North Dakota4,3530.77×
Montana4,1650.55×
Vermont3,8370.8×
Alaska2,1100.36×
Hawaii1,9780.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TV Guide audience
BrandAffinityCategory
Fox Theatre (Atlanta)53.6×Travel & Leisure
Mrs. Doubtfire51.31×Movies & TV
Lauren Graham45.56×Movies & TV
Docudrama43.34×Movies & TV
Milk and Honey (musical)44.84×Music & Radio
TVLine35.55×News
Variety show9.41×Movies & TV
Box Office Mojo33.85×Movies & TV
Carousel (musical)61.93×Music & Radio
Royal National Theatre59.56×Arts & Culture
Schizophrenia16.18×Music & Radio
Hollywood Stars15.89×Movies & TV
Royal Court Theatre72.44×Arts & Culture
Evita (musical)62.54×Music & Radio
Hair (musical)36.64×Music & Radio
Vulture27.62×Pets & Animals
Documentary (TV channel)55.45×Movies & TV
Academy Award for Best Actor20.47×Movies & TV
Theatre Workshop66.5×Arts & Culture
SCTV34.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TV Guide audience
TraitClusterScore
ExtroversionTHRILL1.16
Need for SecurityCONSERVATISM1.06
Social Media UsageJOY1.05
CreativityOPEN1.03
Pet OwnershipJOY1.03
Early Adopter MentalityPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for TV Guide
CountryShare
United States48.1%
Ireland16.3%
Algeria5.6%

See TV Guide audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does TV Guide have in United States?

TV Guide has an estimated audience of 2,743,750 people in United States, concentrated in Florida and Texas.

What is the gender split and age of TV Guide fans?

58.1% of TV Guide fans are female, 41.9% are male, with an average age of 46.0 years.

Which brands do TV Guide fans like most?

TV Guide fans show strongest brand affinity for Fox Theatre (Atlanta) (53.6×), Mrs. Doubtfire (51.31×), and Lauren Graham (45.56×) over the country average.

Where do TV Guide fans live in United States?

TV Guide fans in United States are most concentrated in Florida (reach 188,215), Texas (reach 186,555), and Ohio (reach 145,742). These three regions account for the largest share of the active audience.

What other brands do TV Guide fans also like?

Beyond TV Guide itself, the audience over-indexes on Mrs. Doubtfire (51.31×), Lauren Graham (45.56×), Docudrama (43.34×), and Milk and Honey (musical) (44.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TV Guide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.