Rascasse Audience Intelligence

TV Guide Audience in United States

A data profile of the people who buy, follow and care about TV Guide in United States — modelled from more than twelve digital signal sources. TV Guide has an estimated audience of 2,743,750 people in United States.

#5353among Topic in United States#1528in Movies & TV

The average TV Guide fan in United States is 46.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Ohio.

Top brand affinities include Fox Theatre (Atlanta), Mrs. Doubtfire, Lauren Graham, with strongest over-indexing on Fox Theatre (Atlanta) (53.6× the country average).

Demographically, the TV Guide audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TV Guide fan in United States is more female, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Fox Theatre (Atlanta).

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TV Guide profile in United States.

Audience size
2.7M
in United States
Gender
58.1%♀
41.9% male
Age
46.0
average years
Country rank
#11061
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TV Guide fans

58.1% are female, 41.9% are male, average age 46.0.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for TV Guide audience in United States
MetricValue
Female58.1%
Male41.9%
Average age46.0
Estimated audience size2,743,750
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the TV Guide audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3916%
40-4925%
50+38%
Fig. 04

Worldwide distribution

47.9%

of the worldwide TV Guide audience comes from United States.

Worldwide audience distribution share by country for TV Guide
CountryShare
United States47.9%
Ireland16.5%
Algeria5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TV Guide audience in United States is strongest.

Fig. 05

Top regions by affinity

TV Guide fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~50K2.26×
02Minnesota~70K1.84×
03Wisconsin~70K1.70×
04Michigan~100K1.69×
05Ohio~100K1.68×
06West Virginia~20K1.59×
07Indiana~80K1.50×
08Missouri~60K1.46×
09Kentucky~50K1.41×
10Kansas~30K1.32×
11Oklahoma~40K1.29×
12Illinois~100K1.26×
13Louisiana~40K1.22×
14South Carolina~50K1.18×
15Pennsylvania~100K1.16×
16Arkansas~30K1.14×
17Rhode Island~10K1.12×
18South Dakota~7K1.07×
19Maine~10K1.05×
20Mississippi~20K1.04×
21North Carolina~80K1.02×
22Tennessee~50K0.99×
23Alabama~40K0.99×
24Connecticut~30K0.99×
25Florida~200K0.98×
26Nebraska~10K0.98×
27Delaware~7K0.93×
28New Mexico~10K0.91×
29Maryland~40K0.89×
30Arizona~50K0.88×
31Vermont~4K0.85×
32North Dakota~5K0.84×
33Virginia~60K0.83×
34Massachusetts~40K0.83×
35New York~100K0.82×
36New Jersey~60K0.82×
37Idaho~10K0.77×
38Texas~200K0.75×
39Georgia~60K0.74×
40Utah~20K0.73×
41Washington, District of Columbia~6K0.71×
42New Hampshire~8K0.70×
43Montana~5K0.69×
44Nevada~20K0.61×
45Colorado~30K0.60×
46Oregon~20K0.53×
47Alaska~3K0.44×
48California~100K0.41×
49Washington~20K0.39×
50Hawaii~3K0.24×
Fig. 06

Affinity by region

Affinity by region — TV Guide, United States
0.24×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TV Guide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TV Guide audience
#·InterestCategoryAffinity×
01Royal Court TheatreArts & Culture72.44×
02Theatre WorkshopArts & Culture66.50×
03Evita (musical)Music & Radio62.54×
04Carousel (musical)Music & Radio61.93×
05Royal National TheatreArts & Culture59.56×
06Documentary (TV channel)Movies & TV55.45×
07Fox Theatre (Atlanta)Travel & Leisure53.60×
08Mrs. DoubtfireMovies & TV51.31×
09Lauren GrahamMovies & TV45.56×
10Milk and Honey (musical)Music & Radio44.84×
11DocudramaMovies & TV43.34×
12Hair (musical)Music & Radio36.64×
13TVLineNews35.55×
14SCTVMovies & TV34.39×
15Box Office MojoMovies & TV33.85×
16VulturePets & Animals27.62×
17Academy Award for Best ActorMovies & TV20.47×
18SchizophreniaMusic & Radio16.18×
19Hollywood StarsMovies & TV15.89×
20Variety showMovies & TV9.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TV Guide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TV Guide audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.62×
TraditionCONSERVATISM1.57×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TV Guide audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Urban LifestyleOPEN1.04×
Healthy LifestyleBALANCE1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TV Guide have in United States?

TV Guide has an estimated audience of 2,743,750 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of TV Guide fans?

58.1% of TV Guide fans are female, 41.9% are male, with an average age of 46.0 years.

03

Which brands do TV Guide fans like most?

TV Guide fans show strongest brand affinity for Fox Theatre (Atlanta) (53.6×), Mrs. Doubtfire (51.31×), and Lauren Graham (45.56×) over the country average.

04

Where do TV Guide fans live in United States?

TV Guide fans in United States are most concentrated in Florida (reach ~200K), Texas (reach ~200K), and Ohio (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do TV Guide fans also like?

Beyond TV Guide itself, the audience over-indexes on Mrs. Doubtfire (51.31×), Lauren Graham (45.56×), Docudrama (43.34×), and Milk and Honey (musical) (44.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See TV Guide audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TV Guide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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