SCTV Audience in United States

SCTV has an estimated audience of 1,427,391 people in United States. 61.3% are female, 38.7% are male, average age 27.4. Top regions: California, New York, Texas. Top brand affinities: Nick Lachey, TV Guide, Wheel of Fortune (U.S. game show), Astro (Malaysian satellite television), Bounce TV.

The average SCTV fan in United States is 27.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nick Lachey, TV Guide, Wheel of Fortune (U.S. game show), with strongest over-indexing on Nick Lachey (103.45× the country average). Demographically, the SCTV audience skews more female with an average age of 27.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of SCTV fans

Demographic split for SCTV audience in United States
MetricValue
Female61.3%
Male38.7%
Average age27.4
Estimated audience size1,427,391

Audience persona

The typical SCTV fan in United States is more female, around 27.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nick Lachey.

Top regions in United States

Top regions ranked by reach for SCTV in United States
RegionReachAffinity
California146,5870.93×
New York89,8081.13×
Texas84,5340.69×
Illinois68,5861.44×
Florida67,9760.7×
Pennsylvania60,3821.26×
Ohio44,6711.02×
Michigan44,2701.19×
Washington39,4661.38×
Massachusetts37,7991.34×
New Jersey37,3401.03×
North Carolina33,5890.78×
Minnesota32,9631.61×
Wisconsin31,5381.47×
Virginia30,4980.88×
Georgia30,0250.68×
Indiana27,9041.07×
Tennessee27,6150.96×
Oregon26,3501.61×
Arizona26,0740.89×
Missouri23,9861.04×
Colorado23,2211.03×
Maryland20,3510.83×
South Carolina19,3150.9×
Kentucky16,2460.91×
Connecticut15,7491.1×
Alabama14,5520.73×
Iowa14,3711.22×
Oklahoma12,8120.81×
Louisiana12,4820.68×
Kansas11,8941.06×
Nevada10,8640.79×
Arkansas9,5740.81×
Utah8,6390.68×
Nebraska8,2171.15×
New Hampshire7,4271.32×
West Virginia7,3751.11×
Mississippi7,2320.61×
Maine6,8881.35×
New Mexico5,8250.81×
Idaho5,7290.8×
Washington, District of Columbia4,7581.11×
Rhode Island4,4710.98×
Vermont3,4811.39×
Montana3,3610.85×
North Dakota3,3281.13×
Hawaii3,3040.54×
Delaware3,2530.83×
South Dakota3,2160.97×
Alaska2,3360.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SCTV audience
BrandAffinityCategory
Nick Lachey103.45×Movies & TV
TV Guide32.43×Movies & TV
Wheel of Fortune (U.S. game show)14.2×Movies & TV
Astro (Malaysian satellite television)26.66×Movies & TV
Bounce TV31.45×Movies & TV
Cultural tourism41.91×Travel & Leisure
International education18.33×Business & Career
Disneyland Paris12.28×Travel & Leisure
Bodrum21.36×Travel & Leisure
Tuna14.72×Food & Beverages
MSN3.7×News
Confucianism35.54×Politics & Society
Google Earth8.92×Internet & Social Media
Elisabeth Moss13.99×Movies & TV
Anne Curtis47.05×Movies & TV
Arabic coffee14.91×Food & Beverages
Saint Petersburg19.38×Travel & Leisure
Fine-art photography6.15×Technology & Electronics
Drone racing27.88×Sports
Portrait painting9.35×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SCTV audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.25
Community OrientationOPEN3.17
TravellingTHRILL1.98
Design AffinityPREMIUM1.98
MindfulnessBALANCE1.77
Sports ActivityPOWER1.61

Worldwide distribution

Worldwide audience distribution share by country for SCTV
CountryShare
Indonesia69.1%
United States18.6%
Canada3.4%

See SCTV audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does SCTV have in United States?

SCTV has an estimated audience of 1,427,391 people in United States, concentrated in California and New York.

What is the gender split and age of SCTV fans?

61.3% of SCTV fans are female, 38.7% are male, with an average age of 27.4 years.

Which brands do SCTV fans like most?

SCTV fans show strongest brand affinity for Nick Lachey (103.45×), TV Guide (32.43×), and Wheel of Fortune (U.S. game show) (14.2×) over the country average.

Where do SCTV fans live in United States?

SCTV fans in United States are most concentrated in California (reach 146,587), New York (reach 89,808), and Texas (reach 84,534). These three regions account for the largest share of the active audience.

What other brands do SCTV fans also like?

Beyond SCTV itself, the audience over-indexes on TV Guide (32.43×), Wheel of Fortune (U.S. game show) (14.2×), Astro (Malaysian satellite television) (26.66×), and Bounce TV (31.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SCTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.