Tuna Audience in United States

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Tuna has an estimated audience of 4,252,140 people in United States. 44.7% are female, 55.3% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: LICE, Squid, Inhaler, Octopus, Tackle Warehouse.

The average Tuna fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include LICE, Squid, Inhaler, with strongest over-indexing on LICE (18.31× the country average). Demographically, the Tuna audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Tuna fans

Demographic split for Tuna audience in United States
MetricValue
Female44.7%
Male55.3%
Average age40.6
Estimated audience size4,252,140

Audience persona

The typical Tuna fan in United States is more male, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for LICE.

Top regions in United States

Top regions ranked by reach for Tuna in United States
RegionReachAffinity
California599,9531.28×
Texas500,5861.37×
Florida381,7791.33×
New York251,1441.06×
Illinois158,5991.12×
Georgia147,1631.12×
North Carolina142,5771.11×
Pennsylvania136,2530.95×
New Jersey118,0601.09×
Ohio111,3540.85×
Virginia103,1761×
Arizona101,8451.17×
Michigan101,1860.91×
Washington92,8461.09×
Massachusetts89,7991.07×
Tennessee83,9960.98×
Indiana77,6501×
Maryland70,0440.96×
Colorado68,4051.02×
Missouri67,7450.99×
Alabama66,1261.11×
South Carolina62,7140.98×
Wisconsin57,8350.9×
Louisiana56,1441.02×
Minnesota55,2970.91×
Oregon51,6761.06×
Oklahoma50,3821.07×
Kentucky48,4820.91×
Nevada44,6841.09×
Connecticut41,9960.98×
Utah40,0911.05×
Arkansas36,8261.05×
Mississippi36,4261.04×
Kansas32,9190.98×
Iowa30,1010.86×
Hawaii28,6551.57×
New Mexico21,5461.01×
Nebraska20,7440.97×
Idaho20,4180.96×
West Virginia15,7450.8×
New Hampshire14,4930.86×
Maine14,3950.95×
Rhode Island13,1200.97×
Washington, District of Columbia10,8550.85×
Delaware10,5110.9×
Alaska9,3431.03×
Montana8,5450.72×
South Dakota7,3380.75×
North Dakota7,1450.82×
Vermont4,9400.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tuna audience
BrandAffinityCategory
LICE18.31×Music & Radio
Squid18.31×Pets & Animals
Inhaler21.51×Music & Radio
Octopus13.14×Pets & Animals
Tackle Warehouse13.99×Shopping
Salmon6.31×Food & Beverages
The 197523.69×Music & Radio
Crab5.7×Pets & Animals
Yellowfin tuna16.07×Pets & Animals
Shrimp4.18×Food & Beverages
Lobster6.08×Food & Beverages
Lamb and mutton8.61×Pets & Animals
Sushi Bar23.48×Food & Beverages
Wife2.68×Kids & Family
Sushi Shop26.46×Food & Beverages
Oyster5.8×Pets & Animals
Sushi Lovers28.71×Food & Beverages
Fish1.78×Pets & Animals
SCTV11.19×Movies & TV
Kitchenette13.77×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tuna audience
TraitClusterScore
Luxury OrientationPREMIUM1.68
DIY MentalityTHRILL1.45
TravellingTHRILL1.37
Sports ActivityPOWER1.36
SustainabilityBALANCE1.3
IndulgenceJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Tuna
CountryShare
United States18.1%
Japan14.3%
Philippines7.4%

See Tuna audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Tuna have in United States?

Tuna has an estimated audience of 4,252,140 people in United States, concentrated in California and Texas.

What is the gender split and age of Tuna fans?

44.7% of Tuna fans are female, 55.3% are male, with an average age of 40.6 years.

Which brands do Tuna fans like most?

Tuna fans show strongest brand affinity for LICE (18.31×), Squid (18.31×), and Inhaler (21.51×) over the country average.

Where do Tuna fans live in United States?

Tuna fans in United States are most concentrated in California (reach 599,953), Texas (reach 500,586), and Florida (reach 381,779). These three regions account for the largest share of the active audience.

What other brands do Tuna fans also like?

Beyond Tuna itself, the audience over-indexes on Squid (18.31×), Inhaler (21.51×), Octopus (13.14×), and Tackle Warehouse (13.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.