Crab Audience in United States

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Crab has an estimated audience of 10,278,662 people in United States. 55.2% are female, 44.8% are male, average age 42.1. Top regions: California, Florida, Texas. Top brand affinities: Governor of Michigan, Mathcore, Goop, Hibachi, Wok.

The average Crab fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Governor of Michigan, Mathcore, Goop, with strongest over-indexing on Governor of Michigan (13.91× the country average). Demographically, the Crab audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Crab fans

Demographic split for Crab audience in United States
MetricValue
Female55.2%
Male44.8%
Average age42.1
Estimated audience size10,278,662

Audience persona

The typical Crab fan in United States is more female, around 42.1 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Crab in United States
RegionReachAffinity
California1,375,7871.22×
Florida1,029,5061.48×
Texas996,5221.13×
New York536,2370.93×
Maryland515,8332.92×
Pennsylvania399,8341.16×
Georgia334,0161.05×
North Carolina325,8221.05×
Virginia322,3821.29×
Illinois287,2490.84×
New Jersey277,1301.06×
Washington258,4931.25×
Ohio250,5750.79×
Michigan245,6220.91×
South Carolina180,8821.17×
Massachusetts177,0960.87×
Arizona176,3850.84×
Indiana166,5630.89×
Tennessee165,7530.8×
Louisiana154,6871.17×
Oregon145,9331.24×
Missouri142,9040.86×
Colorado130,9310.81×
Alabama130,8650.91×
Minnesota118,6270.81×
Wisconsin109,3240.71×
Nevada104,4321.05×
Kentucky103,8190.81×
Oklahoma101,5550.89×
Utah93,9671.02×
Connecticut83,7670.81×
Mississippi74,7550.88×
Arkansas70,0340.83×
Kansas68,4040.84×
Delaware66,0912.33×
Iowa62,9710.74×
Hawaii56,4201.28×
New Mexico45,9310.89×
Washington, District of Columbia43,4871.41×
Nebraska43,4560.84×
Idaho42,2760.82×
West Virginia39,0480.82×
Maine28,3730.77×
New Hampshire27,3970.68×
Rhode Island27,1990.83×
Alaska22,7681.04×
Montana17,9930.63×
South Dakota15,5120.65×
North Dakota14,8850.7×
Vermont11,1220.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crab audience
BrandAffinityCategory
Governor of Michigan13.91×Politics & Society
Mathcore13.57×Music & Radio
Goop8.98×Internet & Social Media
Hibachi11.98×Food & Beverages
Wok9.97×Food & Beverages
Elsword22.83×Games
Grinch5.4×Movies & TV
Vocal harmony5.96×Music & Radio
Historic site5.31×Arts & Culture
Hipster11.63×Politics & Society
Google Home7.66×Technology & Electronics
Cherish (group)12.68×Music & Radio
Fairy godmother8.5×Literature
Grace Slick9.97×Music & Radio
headspace10.28×Health
TV Fanatic11.52×Movies & TV
Kikar HaShabbat17.52×News
No Escape (1994 film)11.46×Movies & TV
Harlow11.56×Travel & Leisure
El Paso County, Colorado12.64×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crab audience
TraitClusterScore
Risk AppetiteTHRILL2.14
Luxury OrientationPREMIUM1.87
IndulgenceJOY1.4
Urban LifestyleOPEN1.23
ExtroversionTHRILL1.22
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Crab
CountryShare
United States24.7%
Japan10.7%
Thailand7.3%

See Crab audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Crab have in United States?

Crab has an estimated audience of 10,278,662 people in United States, concentrated in California and Florida.

What is the gender split and age of Crab fans?

55.2% of Crab fans are female, 44.8% are male, with an average age of 42.1 years.

Which brands do Crab fans like most?

Crab fans show strongest brand affinity for Governor of Michigan (13.91×), Mathcore (13.57×), and Goop (8.98×) over the country average.

Where do Crab fans live in United States?

Crab fans in United States are most concentrated in California (reach 1,375,787), Florida (reach 1,029,506), and Texas (reach 996,522). These three regions account for the largest share of the active audience.

What other brands do Crab fans also like?

Beyond Crab itself, the audience over-indexes on Mathcore (13.57×), Goop (8.98×), Hibachi (11.98×), and Wok (9.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.