Rascasse Audience Intelligence

Crab Audience in United States

A data profile of the people who buy, follow and care about Crab in United States — modelled from more than twelve digital signal sources. Crab has an estimated audience of 10,278,662 people in United States.

#2229among Topic in United States#91in Pets & Animals

The average Crab fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Shrimp, King crab, Shellfish, with strongest over-indexing on Shrimp (7.38× the country average).

Demographically, the Crab audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crab fan in United States is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Shrimp.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crab profile in United States.

Audience size
10.3M
in United States
Gender
55.2%♀
44.8% male
Age
42.1
average years
Country rank
#3478
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crab fans

55.2% are female, 44.8% are male, average age 42.1.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Crab audience in United States
MetricValue
Female55.2%
Male44.8%
Average age42.1
Estimated audience size10,278,662
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Crab audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Crab audience comes from United States.

Worldwide audience distribution share by country for Crab
CountryShare
United States24.7%
Japan10.7%
Thailand7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crab audience in United States is strongest.

Fig. 05

Top regions by affinity

Crab fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~500K2.87×
02Delaware~70K2.45×
03Florida~1M1.59×
04Alaska~30K1.43×
05Oregon~200K1.38×
06Hawaii~60K1.31×
07Washington, District of Columbia~40K1.28×
08Virginia~300K1.23×
09Washington~200K1.17×
10Pennsylvania~400K1.16×
11South Carolina~200K1.14×
12Louisiana~200K1.14×
13California~1.5M1.12×
14Texas~1M1.08×
15New Jersey~300K1.04×
16North Carolina~300K1.02×
17Georgia~300K0.99×
18Alabama~100K0.97×
19Nevada~100K0.97×
20Utah~90K0.97×
21Oklahoma~100K0.90×
22Mississippi~80K0.89×
23New Mexico~50K0.88×
24Indiana~200K0.87×
25Nebraska~40K0.87×
26New York~500K0.85×
27Michigan~200K0.85×
28Arkansas~70K0.85×
29West Virginia~40K0.85×
30Rhode Island~30K0.85×
31Arizona~200K0.84×
32Missouri~100K0.84×
33Kentucky~100K0.84×
34Idaho~40K0.84×
35Massachusetts~200K0.83×
36Kansas~70K0.82×
37North Dakota~20K0.82×
38Maine~30K0.81×
39Illinois~300K0.80×
40Ohio~300K0.80×
41South Dakota~20K0.79×
42Connecticut~80K0.78×
43Tennessee~200K0.77×
44Colorado~100K0.75×
45Minnesota~100K0.75×
46Iowa~60K0.74×
47Wisconsin~100K0.72×
48New Hampshire~30K0.71×
49Montana~20K0.71×
50Vermont~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Crab, United States
0.68×1.00×2.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crab audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crab audience
#·InterestCategoryAffinity×
01King crabPets & Animals12.29×
02ShrimpFood & Beverages7.38×
03Seafood restaurantFood & Beverages6.69×
04ShellfishFood & Beverages5.78×
05TunaFood & Beverages5.70×
06WagyuFood & Beverages5.54×
07Red LobsterFood & Beverages2.60×
08Labor DayPolitics & Society2.24×
09Microwave ovenHome & Garden1.96×
10LongHorn SteakhouseFood & Beverages1.95×
11Fast casual restaurantsFood & Beverages1.86×
12Real propertyHome & Garden1.81×
13CookbookFood & Beverages1.76×
14FoodieFood & Beverages1.75×
15SteakFood & Beverages1.72×
16southwest airlinesTravel & Leisure1.63×
17TMZInternet & Social Media1.62×
18Panda ExpressFood & Beverages1.62×
19LunchFood & Beverages1.58×
20GrillingFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crab audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crab audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.63×
Career OrientationPOWER1.40×
Community OrientationOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crab audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Design AffinityPREMIUM0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crab have in United States?

Crab has an estimated audience of 10,278,662 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Crab fans?

55.2% of Crab fans are female, 44.8% are male, with an average age of 42.1 years.

03

Which brands do Crab fans like most?

Crab fans show strongest brand affinity for Shrimp (7.38×), King crab (12.29×), and Shellfish (5.78×) over the country average.

04

Where do Crab fans live in United States?

Crab fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Crab fans also like?

Beyond Crab itself, the audience over-indexes on King crab (12.29×), Shellfish (5.78×), Foodie (1.75×), and Tuna (5.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Crab audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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