King crab Audience in United States

King crab logo

King crab has an estimated audience of 1,881,535 people in United States. 52.0% are female, 48.0% are male, average age 44.9. Top regions: Texas, California, New York. Top brand affinities: Alaskan king crab fishing, Dungeness crab, Level (video gaming), Crab, Luke's Lobster.

The average King crab fan in United States is 44.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Alaskan king crab fishing, Dungeness crab, Level (video gaming), with strongest over-indexing on Alaskan king crab fishing (50.39× the country average). Demographically, the King crab audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Video game

Demographics of King crab fans

Demographic split for King crab audience in United States
MetricValue
Female52.0%
Male48.0%
Average age44.9
Estimated audience size1,881,535

Audience persona

The typical King crab fan in United States is balanced, around 44.9 years old, with strong Risk Appetite tendencies and a notable affinity for Alaskan king crab fishing.

Top regions in United States

Top regions ranked by reach for King crab in United States
RegionReachAffinity
Texas249,3341.54×
California234,4461.13×
New York184,6501.76×
Florida179,0681.41×
North Carolina82,0371.45×
Georgia71,6471.24×
Illinois60,9780.97×
Pennsylvania55,3900.87×
Washington52,7211.4×
Michigan51,0661.04×
Ohio49,1960.85×
Virginia45,4130.99×
New Jersey41,2730.86×
Massachusetts40,1541.08×
Louisiana39,5201.63×
Indiana37,3731.09×
Maryland37,2241.15×
South Carolina37,1241.31×
Missouri32,5751.07×
Tennessee31,5970.84×
Arizona27,5810.72×
Alabama27,2281.04×
Minnesota21,5430.8×
Wisconsin21,2970.75×
Colorado21,0720.71×
Oregon19,8540.92×
Oklahoma19,4610.93×
Mississippi18,4091.19×
Nevada18,0300.99×
Kentucky16,2200.69×
Arkansas15,1580.98×
Connecticut14,4080.76×
Kansas13,0100.88×
Alaska12,8313.19×
Utah12,2950.73×
Hawaii10,9341.35×
Iowa8,9060.57×
New Mexico7,7690.82×
Idaho6,8570.73×
Rhode Island5,9420.99×
Maine5,8360.87×
Nebraska5,6770.6×
West Virginia5,6050.64×
Delaware5,2191.01×
New Hampshire4,8450.65×
Washington, District of Columbia4,4890.79×
Montana3,3180.64×
North Dakota2,6810.69×
South Dakota2,2330.51×
Wyoming1,8230.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for King crab audience
BrandAffinityCategory
Alaskan king crab fishing50.39×Sports
Dungeness crab48.8×Pets & Animals
Level (video gaming)46.33×Games
Crab12.29×Pets & Animals
Luke's Lobster52.43×Food & Beverages
Shrimp6.43×Food & Beverages
Lobster9.36×Food & Beverages
KICHI HOT POT BAR67.92×
Clam7.65×Food & Beverages
Alaska3.69×Travel & Leisure
Oyster7.6×Pets & Animals
Seafood3.01×Food & Beverages
LICE9.08×Music & Radio
Caridea7.24×Pets & Animals
Halibut17.88×Pets & Animals
Prawn18.28×Food & Beverages
Commercial fishing4.94×Business & Career
Dikembe18.28×Music & Radio
Squid9.08×Pets & Animals
Texas Roadhouse1.81×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by King crab audience
TraitClusterScore
Risk AppetiteTHRILL1.85
IndulgenceJOY1.83
Luxury OrientationPREMIUM1.66
Price SensitivityPREMIUM1.34
Quality AwarenessPREMIUM1.26
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for King crab
CountryShare
United States53.0%
Malaysia6.5%
Taiwan3.4%

See King crab audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does King crab have in United States?

King crab has an estimated audience of 1,881,535 people in United States, concentrated in Texas and California.

What is the gender split and age of King crab fans?

52.0% of King crab fans are female, 48.0% are male, with an average age of 44.9 years.

Which brands do King crab fans like most?

King crab fans show strongest brand affinity for Alaskan king crab fishing (50.39×), Dungeness crab (48.8×), and Level (video gaming) (46.33×) over the country average.

Where do King crab fans live in United States?

King crab fans in United States are most concentrated in Texas (reach 249,334), California (reach 234,446), and New York (reach 184,650). These three regions account for the largest share of the active audience.

What other brands do King crab fans also like?

Beyond King crab itself, the audience over-indexes on Dungeness crab (48.8×), Level (video gaming) (46.33×), Crab (12.29×), and Luke's Lobster (52.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for King crab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.