Rascasse Audience Intelligence

King crab Audience in United States

A data profile of the people who buy, follow and care about King crab in United States — modelled from more than twelve digital signal sources. King crab has an estimated audience of 1,881,535 people in United States.

#6534among Topic in United States#269in Pets & Animals

The average King crab fan in United States is 44.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Alaskan king crab fishing, Dungeness crab, Level (video gaming), with strongest over-indexing on Alaskan king crab fishing (50.39× the country average).

Demographically, the King crab audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical King crab fan in United States is balanced, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Alaskan king crab fishing.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the King crab profile in United States.

Audience size
1.9M
in United States
Gender
52.0%♀
48.0% male
Age
44.9
average years
Country rank
#14949
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of King crab fans

52.0% are female, 48.0% are male, average age 44.9.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for King crab audience in United States
MetricValue
Female52.0%
Male48.0%
Average age44.9
Estimated audience size1,881,535
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the King crab audience in United States
Age bracketShare%
16-199%
20-2914%
30-3920%
40-4926%
50+32%
Fig. 04

Worldwide distribution

52.8%

of the worldwide King crab audience comes from United States.

Worldwide audience distribution share by country for King crab
CountryShare
United States52.8%
Malaysia6.4%
Taiwan3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the King crab audience in United States is strongest.

Fig. 05

Top regions by affinity

King crab fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K4.32×
02New York~200K1.77×
03Louisiana~40K1.53×
04Texas~200K1.42×
05Hawaii~10K1.35×
06Washington~50K1.34×
07Florida~200K1.33×
08North Carolina~70K1.32×
09California~200K1.20×
10South Carolina~30K1.20×
11Georgia~70K1.18×
12Mississippi~20K1.18×
13Indiana~40K1.09×
14Massachusetts~40K1.08×
15Maryland~40K1.08×
16Missouri~30K1.00×
17Alabama~30K1.00×
18Delaware~5K0.99×
19Oklahoma~20K0.96×
20Nevada~20K0.96×
21Rhode Island~6K0.96×
22Virginia~40K0.94×
23Arkansas~10K0.94×
24Illinois~60K0.93×
25Michigan~50K0.93×
26Oregon~20K0.92×
27Maine~6K0.87×
28Kansas~10K0.86×
29New Jersey~40K0.83×
30New Mexico~8K0.83×
31Pennsylvania~50K0.82×
32Tennessee~30K0.80×
33Minnesota~20K0.79×
34North Dakota~3K0.79×
35Ohio~50K0.78×
36Washington, District of Columbia~4K0.78×
37Idaho~7K0.77×
38Connecticut~10K0.76×
39Utah~10K0.74×
40Wisconsin~20K0.73×
41Montana~4K0.73×
42Arizona~30K0.72×
43Colorado~20K0.72×
44Kentucky~20K0.71×
45West Virginia~6K0.71×
46New Hampshire~5K0.71×
47South Dakota~3K0.68×
48Vermont~2K0.68×
49Nebraska~6K0.66×
50Iowa~9K0.60×
Fig. 06

Affinity by region

Affinity by region — King crab, United States
0.60×1.00×4.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the King crab audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for King crab audience
#·InterestCategoryAffinity×
01KICHI HOT POT BARTopic67.92×
02Luke's LobsterFood & Beverages52.43×
03Alaskan king crab fishingSports50.39×
04Dungeness crabPets & Animals48.80×
05Level (video gaming)Games46.33×
06PrawnFood & Beverages18.28×
07HalibutPets & Animals17.88×
08RestorationsMusic & Radio17.30×
09SomosMusic & Radio16.12×
10CrabPets & Animals12.29×
11LobsterFood & Beverages9.36×
12LICEMusic & Radio9.08×
13SquidPets & Animals9.08×
14ClamFood & Beverages7.65×
15OysterPets & Animals7.60×
16CarideaPets & Animals7.24×
17ShrimpFood & Beverages6.43×
18Commercial fishingBusiness & Career4.94×
19AlaskaTravel & Leisure3.69×
20SeafoodFood & Beverages3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the King crab audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by King crab audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.34×
Convenience OrientationPREMIUM1.32×
Quality AwarenessPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by King crab audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.89×
MindfulnessBALANCE0.92×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does King crab have in United States?

King crab has an estimated audience of 1,881,535 people in United States, concentrated in California and Texas.

02

What is the gender split and age of King crab fans?

52.0% of King crab fans are female, 48.0% are male, with an average age of 44.9 years.

03

Which brands do King crab fans like most?

King crab fans show strongest brand affinity for Alaskan king crab fishing (50.39×), Dungeness crab (48.8×), and Level (video gaming) (46.33×) over the country average.

04

Where do King crab fans live in United States?

King crab fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do King crab fans also like?

Beyond King crab itself, the audience over-indexes on Dungeness crab (48.8×), Level (video gaming) (46.33×), Crab (12.29×), and Luke's Lobster (52.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See King crab audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for King crab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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