LICE Audience in United States
LICE has an estimated audience of 3,582,965 people in United States. 61.2% are female, 38.8% are male, average age 41.4. Top brand affinities: Keene, New Hampshire, Jaws, Nebraska Cornhuskers football, La Chat, JDSU.
Top brand affinities include Keene, New Hampshire, Jaws, Nebraska Cornhuskers football, with strongest over-indexing on Keene, New Hampshire (306.72× the country average). Demographically, the LICE audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of LICE fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 41.4 |
| Estimated audience size | 3,582,965 |
Audience persona
The typical LICE fan in United States is more female, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 306.72× | Travel & Leisure |
| Jaws | 10.01× | Movies & TV |
| Nebraska Cornhuskers football | 3.77× | Sports |
| La Chat | 29.77× | Music & Radio |
| JDSU | 2.52× | Business & Career |
| Staycation | 2.6× | Home & Garden |
| Jingoism | 1.67× | Politics & Society |
| headspace | 7.14× | Health |
| Goop | 4.08× | Internet & Social Media |
| Governor of Michigan | 4.71× | Politics & Society |
| Jesse Plemons | 2.18× | Movies & TV |
| Home staging | 3.28× | Home & Garden |
| Historic site | 2.66× | Arts & Culture |
| 3D printing | 1.51× | Technology & Electronics |
| Google Home | 3.76× | Technology & Electronics |
| Wok | 3.79× | Food & Beverages |
| Keenan Allen | 3.78× | Sports |
| Grace Slick | 5× | Music & Radio |
| Fairy godmother | 4.24× | Literature |
| Cherish (group) | 6.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.17 |
| Risk Appetite | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.32 |
| Individualism | JOY | 1.24 |
| Sustainability | BALANCE | 1.11 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.5% |
| India | 9.0% |
| Canada | 6.3% |
See LICE audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for LICE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.