Rascasse Audience Intelligence

LICE Audience in United States

A data profile of the people who buy, follow and care about LICE in United States — modelled from more than twelve digital signal sources. LICE has an estimated audience of 3,478,633 people in United States.

#95among Singer-songwriter in United States#1259among Person in United States#884in Music & Radio

The average LICE fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shrimp, Octopus, Alan Tudyk, with strongest over-indexing on Shrimp (9.76× the country average).

Demographically, the LICE audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LICE fan in United States is more female, around 41.4 years old, with strong Individualism tendencies and a notable affinity for Shrimp.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LICE profile in United States.

Audience size
3.5M
in United States
Gender
62.6%♀
37.4% male
Age
41.4
average years
Country rank
#9073
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LICE fans

62.6% are female, 37.4% are male, average age 41.4.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for LICE audience in United States
MetricValue
Female62.6%
Male37.4%
Average age41.4
Estimated audience size3,478,633
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the LICE audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4923%
50+24%
Fig. 04

Worldwide distribution

60.0%

of the worldwide LICE audience comes from United States.

Worldwide audience distribution share by country for LICE
CountryShare
United States60.0%
India8.4%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LICE audience in United States is strongest.

Fig. 05

Top regions by affinity

LICE fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~60K1.33×
02South Dakota~10K1.27×
03West Virginia~20K1.21×
04Oklahoma~50K1.18×
05Indiana~80K1.17×
06Ohio~100K1.14×
07North Carolina~100K1.13×
08Pennsylvania~100K1.11×
09Missouri~60K1.11×
10Minnesota~60K1.11×
11Kansas~30K1.11×
12North Dakota~8K1.10×
13Texas~300K1.09×
14Alabama~50K1.09×
15South Carolina~60K1.08×
16Tennessee~80K1.06×
17Georgia~100K1.05×
18Louisiana~50K1.05×
19Montana~10K1.04×
20Wisconsin~60K1.03×
21Iowa~30K1.03×
22Nebraska~20K1.02×
23Maine~10K1.02×
24Alaska~8K1.02×
25Connecticut~40K1.01×
26Illinois~100K1.00×
27Michigan~90K1.00×
28California~400K0.99×
29Arkansas~30K0.99×
30Virginia~80K0.97×
31Arizona~70K0.96×
32Massachusetts~70K0.96×
33Mississippi~30K0.96×
34Hawaii~10K0.96×
35Maryland~60K0.95×
36Vermont~6K0.94×
37New Jersey~80K0.93×
38New Mexico~20K0.93×
39Washington~70K0.92×
40New York~200K0.90×
41Oregon~40K0.90×
42Idaho~20K0.90×
43New Hampshire~10K0.90×
44Rhode Island~10K0.89×
45Delaware~9K0.87×
46Florida~200K0.83×
47Utah~30K0.83×
48Colorado~40K0.75×
49Nevada~30K0.75×
50Washington, District of Columbia~8K0.74×
Fig. 06

Affinity by region

Affinity by region — LICE, United States
0.74×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LICE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LICE audience
#·InterestCategoryAffinity×
01McCormick & Schmick'sFood & Beverages23.16×
02OctopusPets & Animals20.60×
03Alan TudykMovies & TV20.00×
04TunaFood & Beverages18.31×
05KitchenetteHome & Garden15.75×
06MusselFood & Beverages14.22×
07International educationBusiness & Career12.60×
08Hot potFood & Beverages9.92×
09ShrimpFood & Beverages9.76×
10King crabPets & Animals9.08×
11Baskin-RobbinsFood & Beverages4.32×
12Krispy KremeFood & Beverages3.70×
13Diaper bagKids & Family3.14×
14Planet FitnessSports2.68×
15GeneticsKids & Family2.50×
16NostalgiaHome & Garden2.33×
17Bass guitarMusic & Radio2.15×
18SupermanMovies & TV1.82×
19Wendy'sFood & Beverages1.79×
20RedditInternet & Social Media1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LICE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LICE audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.56×
PatriotismCONSERVATISM1.38×
Early Adopter MentalityPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LICE audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
MindfulnessBALANCE0.82×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LICE have in United States?

LICE has an estimated audience of 3,478,633 people in United States, concentrated in California and Texas.

02

What is the gender split and age of LICE fans?

62.6% of LICE fans are female, 37.4% are male, with an average age of 41.4 years.

03

Which brands do LICE fans like most?

LICE fans show strongest brand affinity for Shrimp (9.76×), Octopus (20.6×), and Alan Tudyk (20×) over the country average.

04

Where do LICE fans live in United States?

LICE fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do LICE fans also like?

Beyond LICE itself, the audience over-indexes on Octopus (20.6×), Alan Tudyk (20×), Tuna (18.31×), and International education (12.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See LICE audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LICE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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