Rascasse Audience Intelligence

Hot pot Audience in United States

A data profile of the people who buy, follow and care about Hot pot in United States — modelled from more than twelve digital signal sources. Hot pot has an estimated audience of 1,627,630 people in United States.

#119among Dish in United States#7012among Topic in United States#999in Food & Beverages

The average Hot pot fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Koi, coffee shop, Squid, with strongest over-indexing on Koi (28.82× the country average).

Demographically, the Hot pot audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hot pot fan in United States is more female, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for Koi.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot pot profile in United States.

Audience size
1.6M
in United States
Gender
57.6%♀
42.4% male
Age
38.2
average years
Country rank
#16684
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot pot fans

57.6% are female, 42.4% are male, average age 38.2.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Hot pot audience in United States
MetricValue
Female57.6%
Male42.4%
Average age38.2
Estimated audience size1,627,630
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Hot pot audience in United States
Age bracketShare%
16-1919%
20-2923%
30-3922%
40-4921%
50+16%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Hot pot audience comes from United States.

Worldwide audience distribution share by country for Hot pot
CountryShare
Taiwan20.7%
Japan17.4%
China9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot pot audience in United States is strongest.

Fig. 05

Top regions by affinity

Hot pot fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.29×
02Massachusetts~60K1.85×
03Colorado~50K1.79×
04Washington~60K1.78×
05California~300K1.72×
06Utah~20K1.66×
07Maryland~40K1.55×
08Nevada~20K1.45×
09New York~100K1.44×
10Virginia~60K1.43×
11Connecticut~20K1.43×
12Washington, District of Columbia~7K1.35×
13Florida~100K1.27×
14New Jersey~50K1.25×
15Oregon~20K1.25×
16Illinois~70K1.24×
17Texas~200K1.22×
18Rhode Island~6K1.10×
19Minnesota~20K1.07×
20Pennsylvania~60K1.06×
21New Hampshire~7K1.02×
22Georgia~50K1.01×
23Arizona~30K1.01×
24Louisiana~20K0.92×
25North Carolina~40K0.88×
26Wisconsin~20K0.87×
27Nebraska~7K0.87×
28Ohio~40K0.86×
29Tennessee~30K0.81×
30Michigan~30K0.78×
31Missouri~20K0.77×
32Indiana~20K0.75×
33Oklahoma~10K0.75×
34Delaware~3K0.74×
35Idaho~6K0.73×
36Alaska~2K0.70×
37South Carolina~20K0.69×
38New Mexico~5K0.67×
39Alabama~10K0.63×
40Iowa~8K0.63×
41Maine~4K0.62×
42Vermont~2K0.59×
43Kansas~7K0.58×
44Arkansas~8K0.57×
45Kentucky~10K0.56×
46Mississippi~8K0.56×
47North Dakota~2K0.56×
48West Virginia~4K0.50×
49South Dakota~2K0.50×
50Montana~2K0.48×
Fig. 06

Affinity by region

Affinity by region — Hot pot, United States
0.48×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot pot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot pot audience
#·InterestCategoryAffinity×
01KoiPets & Animals28.82×
02Caffè NeroFood & Beverages23.74×
03MalatangFood & Beverages23.63×
04coffee shopFood & Beverages21.06×
05SquidPets & Animals17.59×
06Tinker Bell (film series)Movies & TV13.22×
07Coffee loversFood & Beverages11.86×
08TunaFood & Beverages11.30×
09WagyuFood & Beverages10.57×
10LICEMusic & Radio9.92×
11MatchaFood & Beverages8.58×
12TroutPets & Animals7.54×
13Dutch Bros. CoffeeFood & Beverages6.35×
147-ElevenShopping4.13×
15CarbohydrateHealth3.08×
16Natural resourcePolitics & Society2.99×
17Wendy'sFood & Beverages2.66×
18ChristmasKids & Family2.33×
19CustomerBusiness & Career2.21×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot pot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot pot audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.46×
IndulgenceJOY1.33×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot pot audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
PatriotismCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot pot have in United States?

Hot pot has an estimated audience of 1,627,630 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hot pot fans?

57.6% of Hot pot fans are female, 42.4% are male, with an average age of 38.2 years.

03

Which brands do Hot pot fans like most?

Hot pot fans show strongest brand affinity for Koi (28.82×), coffee shop (21.06×), and Squid (17.59×) over the country average.

04

Where do Hot pot fans live in United States?

Hot pot fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hot pot fans also like?

Beyond Hot pot itself, the audience over-indexes on coffee shop (21.06×), Squid (17.59×), 7-Eleven (4.13×), and Tuna (11.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hot pot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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