Hot pot Audience in United States
Hot pot has an estimated audience of 1,627,630 people in United States. 57.6% are female, 42.4% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Koi, coffee shop, Squid, 7-Eleven, Tuna.
The average Hot pot fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Koi, coffee shop, Squid, with strongest over-indexing on Koi (28.82× the country average). Demographically, the Hot pot audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Hot pot fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 38.2 |
| Estimated audience size | 1,627,630 |
Audience persona
The typical Hot pot fan in United States is more female, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Koi.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 324,709 | 1.81× |
| Texas | 162,701 | 1.16× |
| Florida | 151,475 | 1.37× |
| New York | 143,392 | 1.58× |
| Illinois | 69,468 | 1.28× |
| Massachusetts | 62,763 | 1.96× |
| Washington | 61,929 | 1.9× |
| Virginia | 60,983 | 1.54× |
| Pennsylvania | 58,202 | 1.06× |
| New Jersey | 55,473 | 1.34× |
| Georgia | 51,949 | 1.04× |
| Colorado | 48,662 | 1.9× |
| Maryland | 46,743 | 1.67× |
| North Carolina | 44,921 | 0.92× |
| Ohio | 44,710 | 0.89× |
| Michigan | 34,693 | 0.82× |
| Arizona | 31,648 | 0.95× |
| Minnesota | 25,812 | 1.11× |
| Utah | 25,746 | 1.77× |
| Tennessee | 24,026 | 0.74× |
| Connecticut | 23,963 | 1.47× |
| Wisconsin | 22,703 | 0.93× |
| Indiana | 22,066 | 0.74× |
| Oregon | 22,012 | 1.18× |
| Nevada | 20,742 | 1.32× |
| Missouri | 20,471 | 0.78× |
| Louisiana | 16,775 | 0.8× |
| South Carolina | 16,104 | 0.66× |
| Hawaii | 15,986 | 2.28× |
| Alabama | 13,701 | 0.6× |
| Oklahoma | 13,114 | 0.73× |
| Kentucky | 11,171 | 0.55× |
| Iowa | 8,547 | 0.64× |
| Kansas | 7,890 | 0.62× |
| Arkansas | 7,570 | 0.56× |
| Washington, District of Columbia | 6,893 | 1.41× |
| Mississippi | 6,565 | 0.49× |
| Nebraska | 6,513 | 0.8× |
| Idaho | 5,877 | 0.72× |
| New Hampshire | 5,713 | 0.89× |
| Rhode Island | 5,410 | 1.04× |
| New Mexico | 4,570 | 0.56× |
| Delaware | 3,322 | 0.74× |
| West Virginia | 2,703 | 0.36× |
| Maine | 2,621 | 0.45× |
| Montana | 1,914 | 0.42× |
| Alaska | 1,855 | 0.53× |
| South Dakota | 1,829 | 0.49× |
| Vermont | 1,431 | 0.5× |
| North Dakota | 1,395 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Koi | 28.82× | Pets & Animals |
| coffee shop | 21.06× | Food & Beverages |
| Squid | 17.59× | Pets & Animals |
| 7-Eleven | 4.13× | Shopping |
| Tuna | 11.3× | Food & Beverages |
| Food | 1.65× | Food & Beverages |
| Dutch Bros. Coffee | 6.35× | Food & Beverages |
| Malatang | 23.63× | Food & Beverages |
| Carbohydrate | 3.08× | Health |
| Caffè Nero | 23.74× | Food & Beverages |
| Natural resource | 2.99× | Politics & Society |
| LICE | 9.92× | Music & Radio |
| Wagyu | 10.57× | Food & Beverages |
| Christmas | 2.33× | Kids & Family |
| Trout | 7.54× | Pets & Animals |
| Coffee lovers | 11.86× | Food & Beverages |
| Tinker Bell (film series) | 13.22× | Movies & TV |
| Customer | 2.21× | Business & Career |
| Matcha | 8.58× | Food & Beverages |
| Meme | 1.97× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.55 |
| Urban Lifestyle | OPEN | 1.38 |
| Travelling | THRILL | 1.3 |
| Indulgence | JOY | 1.26 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Extroversion | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 20.7% |
| Japan | 17.4% |
| China | 9.8% |
See Hot pot audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Hot pot have in United States?
Hot pot has an estimated audience of 1,627,630 people in United States, concentrated in California and Texas.
What is the gender split and age of Hot pot fans?
57.6% of Hot pot fans are female, 42.4% are male, with an average age of 38.2 years.
Which brands do Hot pot fans like most?
Hot pot fans show strongest brand affinity for Koi (28.82×), coffee shop (21.06×), and Squid (17.59×) over the country average.
Where do Hot pot fans live in United States?
Hot pot fans in United States are most concentrated in California (reach 324,709), Texas (reach 162,701), and Florida (reach 151,475). These three regions account for the largest share of the active audience.
What other brands do Hot pot fans also like?
Beyond Hot pot itself, the audience over-indexes on coffee shop (21.06×), Squid (17.59×), 7-Eleven (4.13×), and Tuna (11.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hot pot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.