Koi Audience in United States

Koi logo

Koi has an estimated audience of 2,099,183 people in United States. 50.7% are female, 49.3% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Goldfish, Freshwater aquarium, stevie nicks, Fishkeeping, Filter (aquarium).

The average Koi fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goldfish, Freshwater aquarium, stevie nicks, with strongest over-indexing on Goldfish (32.88× the country average). Demographically, the Koi audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Koi fans

Demographic split for Koi audience in United States
MetricValue
Female50.7%
Male49.3%
Average age41.2
Estimated audience size2,099,183

Audience persona

The typical Koi fan in United States is balanced, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Goldfish.

Top regions in United States

Top regions ranked by reach for Koi in United States
RegionReachAffinity
California229,8111×
Texas187,4871.04×
New York125,7681.07×
Florida118,8910.84×
Pennsylvania88,7091.26×
Illinois78,6051.12×
New Jersey73,7161.38×
Tennessee71,5431.7×
Georgia68,5071.06×
Ohio65,2661.01×
Kentucky54,5642.07×
Michigan53,7530.98×
Washington52,1741.24×
North Carolina50,9170.81×
Louisiana47,8741.77×
South Carolina40,5891.29×
Massachusetts40,0860.97×
Missouri38,3001.13×
Oregon37,7081.57×
Virginia36,5990.72×
Connecticut33,1571.57×
Indiana28,6970.75×
Arizona28,3420.66×
Utah26,6261.42×
Maryland26,5770.74×
Colorado22,8120.69×
Wisconsin20,8990.66×
Mississippi20,3081.17×
Minnesota20,1880.67×
Rhode Island20,0413×
Alabama18,9810.65×
Oklahoma15,9690.69×
Iowa15,7600.91×
Nevada14,1370.7×
Arkansas12,0770.7×
Hawaii11,6431.29×
Kansas11,2530.68×
Idaho10,8701.03×
West Virginia10,8111.11×
Maine8,0291.07×
Nebraska8,0140.76×
New Mexico7,0690.67×
New Hampshire4,7700.58×
Washington, District of Columbia4,4320.7×
Delaware3,4410.59×
Montana3,4370.59×
Alaska3,0390.68×
South Dakota2,5920.53×
Wyoming2,2200.71×
North Dakota2,1100.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Koi audience
BrandAffinityCategory
Goldfish32.88×Pets & Animals
Freshwater aquarium46.13×Pets & Animals
stevie nicks23.77×Music & Radio
Fishkeeping26.33×Pets & Animals
Filter (aquarium)40.75×Pets & Animals
Tropical fish37.04×Pets & Animals
Betta51.98×Pets & Animals
Marine aquarium24.22×Pets & Animals
Aquaculture23.2×Food & Beverages
Freshwater fish27.86×Pets & Animals
Panda Express5.99×Food & Beverages
Aquarium fish feed32.37×Pets & Animals
Aquatic plant19.16×Pets & Animals
Fish farming16.77×Food & Beverages
Aquarium10.74×Pets & Animals
Shrimp7.78×Food & Beverages
Coral17.24×Travel & Leisure
Tattoos and Tattoo Art9.46×Fashion & Accessoires
Bonsai9.28×Home & Garden
Bangladesh national cricket team33.64×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Koi audience
TraitClusterScore
SustainabilityBALANCE2.11
Early Adopter MentalityPOWER1.67
DIY MentalityTHRILL1.66
Pet OwnershipJOY1.25
Sports ActivityPOWER1.25
Design AffinityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Koi
CountryShare
Japan22.8%
United States14.8%
Indonesia5.0%

See Koi audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Koi have in United States?

Koi has an estimated audience of 2,099,183 people in United States, concentrated in California and Texas.

What is the gender split and age of Koi fans?

50.7% of Koi fans are female, 49.3% are male, with an average age of 41.2 years.

Which brands do Koi fans like most?

Koi fans show strongest brand affinity for Goldfish (32.88×), Freshwater aquarium (46.13×), and stevie nicks (23.77×) over the country average.

Where do Koi fans live in United States?

Koi fans in United States are most concentrated in California (reach 229,811), Texas (reach 187,487), and New York (reach 125,768). These three regions account for the largest share of the active audience.

What other brands do Koi fans also like?

Beyond Koi itself, the audience over-indexes on Freshwater aquarium (46.13×), stevie nicks (23.77×), Fishkeeping (26.33×), and Filter (aquarium) (40.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Koi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.