Rascasse Audience Intelligence

Koi Audience in United States

A data profile of the people who buy, follow and care about Koi in United States — modelled from more than twelve digital signal sources. Koi has an estimated audience of 2,099,183 people in United States.

#6159among Topic in United States#253in Pets & Animals

The average Koi fan in United States is 41.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Goldfish, Freshwater aquarium, stevie nicks, with strongest over-indexing on Goldfish (32.88× the country average).

Demographically, the Koi audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Koi fan in United States is balanced, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Goldfish.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Koi profile in United States.

Audience size
2.1M
in United States
Gender
50.7%♀
49.3% male
Age
41.2
average years
Country rank
#13715
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Koi fans

50.7% are female, 49.3% are male, average age 41.2.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Koi audience in United States
MetricValue
Female50.7%
Male49.3%
Average age41.2
Estimated audience size2,099,183
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Koi audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3917%
40-4920%
50+29%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Koi audience comes from United States.

Worldwide audience distribution share by country for Koi
CountryShare
Japan22.8%
United States14.8%
Indonesia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Koi audience in United States is strongest.

Fig. 05

Top regions by affinity

Koi fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~20K3.00×
02Kentucky~50K2.03×
03Louisiana~50K1.91×
04Tennessee~70K1.69×
05Connecticut~30K1.52×
06Oregon~30K1.36×
07Washington~60K1.35×
08Missouri~50K1.35×
09Texas~200K1.34×
10Utah~20K1.33×
11New Jersey~70K1.26×
12Hawaii~10K1.26×
13South Carolina~40K1.23×
14Mississippi~20K1.15×
15Massachusetts~50K1.13×
16Illinois~80K1.10×
17West Virginia~10K1.10×
18New York~100K1.08×
19Pennsylvania~80K1.08×
20Georgia~70K1.07×
21Idaho~10K1.06×
22Maine~8K1.02×
23Ohio~60K0.95×
24California~200K0.92×
25Michigan~50K0.90×
26Iowa~20K0.89×
27Wyoming~3K0.85×
28Nebraska~9K0.81×
29Alaska~4K0.80×
30Florida~100K0.79×
31New Mexico~8K0.79×
32North Carolina~50K0.77×
33Indiana~30K0.75×
34Maryland~30K0.72×
35South Dakota~3K0.72×
36Virginia~40K0.71×
37Arkansas~10K0.71×
38Montana~4K0.71×
39Delaware~4K0.71×
40North Dakota~3K0.71×
41Colorado~20K0.69×
42Oklahoma~20K0.69×
43Kansas~10K0.69×
44Nevada~10K0.68×
45Washington, District of Columbia~4K0.68×
46Wisconsin~20K0.67×
47Alabama~20K0.67×
48New Hampshire~6K0.67×
49Minnesota~20K0.66×
50Arizona~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Koi, United States
0.65×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Koi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Koi audience
#·InterestCategoryAffinity×
01BettaPets & Animals51.98×
02Freshwater aquariumPets & Animals46.13×
03Filter (aquarium)Pets & Animals40.75×
04Tropical fishPets & Animals37.04×
05Bangladesh national cricket teamSports33.64×
06GoldfishPets & Animals32.88×
07Aquarium fish feedPets & Animals32.37×
08Freshwater fishPets & Animals27.86×
09FishkeepingPets & Animals26.33×
10Marine aquariumPets & Animals24.22×
11stevie nicksMusic & Radio23.77×
12AquacultureFood & Beverages23.20×
13Aquatic plantPets & Animals19.16×
14CoralTravel & Leisure17.24×
15Fish farmingFood & Beverages16.77×
16AquariumPets & Animals10.74×
17Tattoos and Tattoo ArtFashion & Accessoires9.46×
18BonsaiHome & Garden9.28×
19ShrimpFood & Beverages7.78×
20Panda ExpressFood & Beverages5.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Koi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Koi audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.06×
Pet OwnershipJOY1.78×
Quality AwarenessPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Koi audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.96×
Family OrientationCONSERVATISM1.00×
Community OrientationOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Koi have in United States?

Koi has an estimated audience of 2,099,183 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Koi fans?

50.7% of Koi fans are female, 49.3% are male, with an average age of 41.2 years.

03

Which brands do Koi fans like most?

Koi fans show strongest brand affinity for Goldfish (32.88×), Freshwater aquarium (46.13×), and stevie nicks (23.77×) over the country average.

04

Where do Koi fans live in United States?

Koi fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Koi fans also like?

Beyond Koi itself, the audience over-indexes on Freshwater aquarium (46.13×), stevie nicks (23.77×), Fishkeeping (26.33×), and Filter (aquarium) (40.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Koi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Koi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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