Koi Audience in Germany
Koi has an estimated audience of 504,689 people in Germany. 45.3% are female, 54.7% are male, average age 39.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Coral, Goldfish, Aquaculture, Aquarium fish feed, Fish farming.
The average Koi fan in Germany is 39.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Coral, Goldfish, Aquaculture, with strongest over-indexing on Coral (29.81× the country average). Demographically, the Koi audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Individualism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Koi fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 39.3 |
| Estimated audience size | 504,689 |
Audience persona
The typical Koi fan in Germany is balanced, around 39.3 years old, with strong Individualism tendencies and a notable affinity for Coral.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 102,367 | 1.26× |
| Nordrhein-Westfalen | 94,397 | 0.85× |
| Baden-Württemberg | 59,959 | 0.87× |
| Niedersachsen | 50,815 | 1.04× |
| Hessen | 33,005 | 0.86× |
| Rheinland-Pfalz | 27,436 | 1.09× |
| Sachsen | 24,720 | 1× |
| Berlin | 19,393 | 0.86× |
| Brandenburg | 16,099 | 1.03× |
| Schleswig-Holstein | 15,023 | 0.83× |
| Sachsen-Anhalt | 13,787 | 1.05× |
| Saarland | 10,878 | 1.76× |
| Thüringen | 10,639 | 0.83× |
| Hamburg | 10,423 | 0.91× |
| Mecklenburg-Vorpommern | 8,538 | 0.89× |
| Bremen | 3,801 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coral | 29.81× | Travel & Leisure |
| Goldfish | 37.97× | Pets & Animals |
| Aquaculture | 29.83× | Food & Beverages |
| Aquarium fish feed | 39.85× | Pets & Animals |
| Fish farming | 30.86× | Food & Beverages |
| Fishkeeping | 22× | Pets & Animals |
| Tropical fish | 29.63× | Pets & Animals |
| Aquarium | 16.56× | Pets & Animals |
| Freshwater aquarium | 36.6× | Pets & Animals |
| Filter (aquarium) | 37.54× | Pets & Animals |
| Freshwater fish | 39.34× | Pets & Animals |
| Aquatic plant | 25.8× | Pets & Animals |
| Marine aquarium | 26.98× | Pets & Animals |
| Hospitality management studies | 26.98× | Business & Career |
| Betta | 34.73× | Pets & Animals |
| Pets | 2.69× | Pets & Animals |
| Catfish | 17.63× | Movies & TV |
| Saltwater fish | 31.35× | Pets & Animals |
| Coral reef fish | 33.56× | |
| Kevin Nash (carp angler) | 31.71× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.91 |
| DIY Mentality | THRILL | 1.44 |
| Convenience Orientation | PREMIUM | 1.36 |
| Travelling | THRILL | 1.35 |
| Urban Lifestyle | OPEN | 1.32 |
| Healthy Lifestyle | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.8% |
| United States | 14.8% |
| Indonesia | 5.0% |
See Koi audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Koi have in Germany?
Koi has an estimated audience of 504,689 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Koi fans?
45.3% of Koi fans are female, 54.7% are male, with an average age of 39.3 years.
Which brands do Koi fans like most?
Koi fans show strongest brand affinity for Coral (29.81×), Goldfish (37.97×), and Aquaculture (29.83×) over the country average.
Where do Koi fans live in Germany?
Koi fans in Germany are most concentrated in Bayern (reach 102,367), Nordrhein-Westfalen (reach 94,397), and Baden-Württemberg (reach 59,959). These three regions account for the largest share of the active audience.
What other brands do Koi fans also like?
Beyond Koi itself, the audience over-indexes on Goldfish (37.97×), Aquaculture (29.83×), Aquarium fish feed (39.85×), and Fish farming (30.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Koi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.