Goldfish Audience in Germany
Goldfish has an estimated audience of 583,399 people in Germany. 54.5% are female, 45.5% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aquarium, Koi, Saltwater fish, Laurie Holden, Automotive lighting.
The average Goldfish fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aquarium, Koi, Saltwater fish, with strongest over-indexing on Aquarium (13.13× the country average). Demographically, the Goldfish audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Goldfish fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 35.0 |
| Estimated audience size | 583,399 |
Audience persona
The typical Goldfish fan in Germany is balanced, around 35.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Aquarium.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,528 | 1.02× |
| Bayern | 99,868 | 1.06× |
| Baden-Württemberg | 87,038 | 1.09× |
| Niedersachsen | 62,487 | 1.1× |
| Hessen | 42,337 | 0.95× |
| Sachsen | 34,784 | 1.22× |
| Rheinland-Pfalz | 31,279 | 1.07× |
| Berlin | 24,922 | 0.96× |
| Schleswig-Holstein | 20,362 | 0.97× |
| Brandenburg | 18,215 | 1.01× |
| Thüringen | 15,181 | 1.02× |
| Sachsen-Anhalt | 14,454 | 0.96× |
| Hamburg | 13,732 | 1.04× |
| Mecklenburg-Vorpommern | 10,693 | 0.96× |
| Saarland | 5,975 | 0.83× |
| Bremen | 4,011 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aquarium | 13.13× | Pets & Animals |
| Koi | 19.88× | Pets & Animals |
| Saltwater fish | 27.5× | Pets & Animals |
| Laurie Holden | 21.94× | Movies & TV |
| Automotive lighting | 5.56× | Cars & Mobility |
| Bonsai | 4.9× | Home & Garden |
| VfL Bochum | 4.17× | Sports |
| Checkers | 20.03× | Food & Beverages |
| Atlético Madrid | 6.16× | Sports |
| Shih Tzu | 3.36× | Pets & Animals |
| Labrador Retriever | 2.96× | Pets & Animals |
| RB Leipzig | 2.74× | Sports |
| Arminia Bielefeld | 4.08× | Sports |
| Yorkshire Terrier | 3.16× | Pets & Animals |
| Beagle | 3.09× | Pets & Animals |
| Slot machine | 5.38× | Games |
| Casino games | 5.28× | Games |
| Street photography | 2.7× | Technology & Electronics |
| House music | 2.01× | Music & Radio |
| Game of Thrones | 2.02× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.32 |
| Travelling | THRILL | 1.21 |
| Sustainability | BALANCE | 1.14 |
| DIY Mentality | THRILL | 1.14 |
| Extroversion | THRILL | 1.11 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| Japan | 9.6% |
| United Kingdom | 8.6% |
See Goldfish audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Goldfish have in Germany?
Goldfish has an estimated audience of 583,399 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Goldfish fans?
54.5% of Goldfish fans are female, 45.5% are male, with an average age of 35.0 years.
Which brands do Goldfish fans like most?
Goldfish fans show strongest brand affinity for Aquarium (13.13×), Koi (19.88×), and Saltwater fish (27.5×) over the country average.
Where do Goldfish fans live in Germany?
Goldfish fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,528), Bayern (reach 99,868), and Baden-Württemberg (reach 87,038). These three regions account for the largest share of the active audience.
What other brands do Goldfish fans also like?
Beyond Goldfish itself, the audience over-indexes on Koi (19.88×), Saltwater fish (27.5×), Laurie Holden (21.94×), and Automotive lighting (5.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Goldfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.