Rascasse Audience Intelligence

Goldfish Audience in Germany

A data profile of the people who buy, follow and care about Goldfish in Germany — modelled from more than twelve digital signal sources. Goldfish has an estimated audience of 583,399 people in Germany.

#4303among Topic in Germany#185in Pets & Animals

The average Goldfish fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Koi, Freshwater fish, Aquarium, with strongest over-indexing on Koi (37.97× the country average).

Demographically, the Goldfish audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Risk Appetite, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Goldfish fan in Germany is balanced, around 35.0 years old, with strong Risk Appetite tendencies and a notable affinity for Koi.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goldfish profile in Germany.

Audience size
583K
in Germany
Gender
54.5%♀
45.5% male
Age
35.0
average years
Country rank
#10357
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Goldfish fans

54.5% are female, 45.5% are male, average age 35.0.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Goldfish audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age35.0
Estimated audience size583,399
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Goldfish audience in Germany
Age bracketShare%
16-1933%
20-2919%
30-3917%
40-4919%
50+13%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Goldfish audience comes from Germany.

Worldwide audience distribution share by country for Goldfish
CountryShare
United States26.6%
Japan9.6%
United Kingdom8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goldfish audience in Germany is strongest.

Fig. 05

Top regions by affinity

Goldfish fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.40×
02Niedersachsen~60K1.09×
03Baden-Württemberg~90K1.07×
04Rheinland-Pfalz~30K1.06×
05Thüringen~20K1.04×
06Bayern~100K1.01×
07Hamburg~10K1.01×
08Nordrhein-Westfalen~100K0.99×
09Schleswig-Holstein~20K0.98×
10Brandenburg~20K0.98×
11Sachsen-Anhalt~10K0.98×
12Mecklenburg-Vorpommern~10K0.98×
13Hessen~40K0.93×
14Berlin~20K0.89×
15Saarland~6K0.87×
16Bremen~4K0.85×
Fig. 06

Affinity by region

Affinity by region — Goldfish, Germany
0.85×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goldfish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goldfish audience
#·InterestCategoryAffinity×
01Freshwater fishPets & Animals41.42×
02Saltwater fishPets & Animals38.00×
03KoiPets & Animals37.97×
04Fish pondHome & Garden36.62×
05Laurie HoldenMovies & TV31.70×
06Freshwater aquariumPets & Animals22.44×
07CheckersFood & Beverages20.43×
08SharknadoMovies & TV16.76×
09AquariumPets & Animals15.70×
10Medicinal plantsHealth9.08×
11Atlético MadridSports7.88×
12Lawn mowerHome & Garden7.23×
13Automotive lightingCars & Mobility4.88×
14ReptilesPets & Animals4.10×
15VfL BochumSports3.95×
16BonsaiHome & Garden3.79×
17Paris Saint-GermainSports3.47×
18Der TagesspiegelNews2.64×
19French BulldogPets & Animals2.52×
20House musicMusic & Radio1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goldfish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goldfish audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.46×
ExtroversionTHRILL1.39×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goldfish audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
IndulgenceJOY0.67×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Goldfish have in Germany?

Goldfish has an estimated audience of 583,399 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Goldfish fans?

54.5% of Goldfish fans are female, 45.5% are male, with an average age of 35.0 years.

03

Which brands do Goldfish fans like most?

Goldfish fans show strongest brand affinity for Koi (37.97×), Freshwater fish (41.42×), and Aquarium (15.7×) over the country average.

04

Where do Goldfish fans live in Germany?

Goldfish fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Goldfish fans also like?

Beyond Goldfish itself, the audience over-indexes on Freshwater fish (41.42×), Aquarium (15.7×), Fish pond (36.62×), and Laurie Holden (31.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Goldfish audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Goldfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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