Aquarium Audience in Germany
Aquarium has an estimated audience of 1,501,083 people in Germany. 52.9% are female, 47.1% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fishkeeping, Marine aquarium, Koi, Fish farming, Tropical fish.
The average Aquarium fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fishkeeping, Marine aquarium, Koi, with strongest over-indexing on Fishkeeping (21.43× the country average). Demographically, the Aquarium audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as DIY Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Record label
Demographics of Aquarium fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 40.5 |
| Estimated audience size | 1,501,083 |
Audience persona
The typical Aquarium fan in Germany is balanced, around 40.5 years old, with strong DIY Mentality tendencies and a notable affinity for Fishkeeping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 312,597 | 0.95× |
| Bayern | 222,114 | 0.92× |
| Baden-Württemberg | 188,909 | 0.92× |
| Niedersachsen | 157,910 | 1.08× |
| Hessen | 102,434 | 0.9× |
| Sachsen | 76,908 | 1.04× |
| Schleswig-Holstein | 72,105 | 1.34× |
| Rheinland-Pfalz | 71,188 | 0.95× |
| Berlin | 57,520 | 0.86× |
| Brandenburg | 46,096 | 0.99× |
| Thüringen | 44,560 | 1.16× |
| Sachsen-Anhalt | 42,312 | 1.09× |
| Mecklenburg-Vorpommern | 32,933 | 1.15× |
| Hamburg | 30,558 | 0.9× |
| Saarland | 15,143 | 0.82× |
| Bremen | 11,892 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fishkeeping | 21.43× | Pets & Animals |
| Marine aquarium | 19.9× | Pets & Animals |
| Koi | 18.77× | Pets & Animals |
| Fish farming | 18.8× | Food & Beverages |
| Tropical fish | 18.51× | Pets & Animals |
| Fish pond | 28.01× | Home & Garden |
| Aquatic plant | 16.62× | Pets & Animals |
| Chessington World of Adventures | 37.92× | Travel & Leisure |
| Goldfish | 15.7× | Pets & Animals |
| Fishing float | 8.25× | Sports |
| Freshwater aquarium | 17.9× | Pets & Animals |
| Seehundstation Friedrichskoog | 15.4× | Travel & Leisure |
| Norwegian Forest cat | 9.51× | Pets & Animals |
| Smallmouth bass | 8.89× | Pets & Animals |
| Largemouth bass | 7.81× | Food & Beverages |
| Betta | 22.5× | Pets & Animals |
| Reef aquarium | 19.72× | Home & Garden |
| Ice fishing | 9.73× | Sports |
| Seehundstation Norddeich | 15.4× | Travel & Leisure |
| Fish | 3.56× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.35 |
| Pet Ownership | JOY | 1.18 |
| Convenience Orientation | PREMIUM | 1.11 |
| Luxury Orientation | PREMIUM | 1.07 |
| Extroversion | THRILL | 1.06 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Japan | 9.9% |
| United Kingdom | 4.0% |
See Aquarium audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
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- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Aquarium have in Germany?
Aquarium has an estimated audience of 1,501,083 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aquarium fans?
52.9% of Aquarium fans are female, 47.1% are male, with an average age of 40.5 years.
Which brands do Aquarium fans like most?
Aquarium fans show strongest brand affinity for Fishkeeping (21.43×), Marine aquarium (19.9×), and Koi (18.77×) over the country average.
Where do Aquarium fans live in Germany?
Aquarium fans in Germany are most concentrated in Nordrhein-Westfalen (reach 312,597), Bayern (reach 222,114), and Baden-Württemberg (reach 188,909). These three regions account for the largest share of the active audience.
What other brands do Aquarium fans also like?
Beyond Aquarium itself, the audience over-indexes on Marine aquarium (19.9×), Koi (18.77×), Fish farming (18.8×), and Tropical fish (18.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.