Rascasse Audience Intelligence

Aquarium Audience in Germany

A data profile of the people who buy, follow and care about Aquarium in Germany — modelled from more than twelve digital signal sources. Aquarium has an estimated audience of 1,501,083 people in Germany.

#2411among Topic in Germany#116in Pets & Animals

The average Aquarium fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fishkeeping, Marine aquarium, Koi, with strongest over-indexing on Fishkeeping (21.43× the country average).

Demographically, the Aquarium audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aquarium fan in Germany is balanced, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Fishkeeping.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aquarium profile in Germany.

Audience size
1.5M
in Germany
Gender
52.9%♀
47.1% male
Age
40.5
average years
Country rank
#4455
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aquarium fans

52.9% are female, 47.1% are male, average age 40.5.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Aquarium audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age40.5
Estimated audience size1,501,083
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Aquarium audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Aquarium audience comes from Germany.

Worldwide audience distribution share by country for Aquarium
CountryShare
United States26.0%
Japan9.9%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aquarium audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aquarium fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~70K1.34×
02Mecklenburg-Vorpommern~30K1.20×
03Thüringen~40K1.17×
04Sachsen-Anhalt~40K1.12×
05Niedersachsen~200K1.06×
06Sachsen~80K1.04×
07Brandenburg~50K1.00×
08Nordrhein-Westfalen~300K0.95×
09Rheinland-Pfalz~70K0.94×
10Baden-Württemberg~200K0.93×
11Bremen~10K0.92×
12Bayern~200K0.90×
13Hamburg~30K0.89×
14Hessen~100K0.88×
15Saarland~20K0.85×
16Berlin~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Aquarium, Germany
0.82×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aquarium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aquarium audience
#·InterestCategoryAffinity×
01Chessington World of AdventuresTravel & Leisure37.92×
02Fish pondHome & Garden28.01×
03BettaPets & Animals22.50×
04FishkeepingPets & Animals21.43×
05Marine aquariumPets & Animals19.90×
06Reef aquariumHome & Garden19.72×
07Fish farmingFood & Beverages18.80×
08KoiPets & Animals18.77×
09Tropical fishPets & Animals18.51×
10Freshwater aquariumPets & Animals17.90×
11Aquatic plantPets & Animals16.62×
12GoldfishPets & Animals15.70×
13Seehundstation FriedrichskoogTravel & Leisure15.40×
14Seehundstation NorddeichTravel & Leisure15.40×
15Ice fishingSports9.73×
16Norwegian Forest catPets & Animals9.51×
17Smallmouth bassPets & Animals8.89×
18Fishing floatSports8.25×
19Largemouth bassFood & Beverages7.81×
20FishPets & Animals3.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aquarium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aquarium audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.38×
DIY MentalityTHRILL1.20×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aquarium audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
Career OrientationPOWER0.87×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aquarium have in Germany?

Aquarium has an estimated audience of 1,501,083 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aquarium fans?

52.9% of Aquarium fans are female, 47.1% are male, with an average age of 40.5 years.

03

Which brands do Aquarium fans like most?

Aquarium fans show strongest brand affinity for Fishkeeping (21.43×), Marine aquarium (19.9×), and Koi (18.77×) over the country average.

04

Where do Aquarium fans live in Germany?

Aquarium fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Aquarium fans also like?

Beyond Aquarium itself, the audience over-indexes on Marine aquarium (19.9×), Koi (18.77×), Fish farming (18.8×), and Tropical fish (18.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Aquarium audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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