Ice fishing Audience in Germany
A data profile of the people who buy, follow and care about Ice fishing in Germany — modelled from more than twelve digital signal sources. Ice fishing has an estimated audience of 820,466 people in Germany.
The average Ice fishing fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include State school, Shellfish, Shimano, with strongest over-indexing on State school (38.75× the country average).
Demographically, the Ice fishing audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ice fishing fan in Germany is balanced, around 41.2 years old, with strong Spirituality tendencies and a notable affinity for State school.
At a glance
The key figures that characterise the Ice fishing profile in Germany.
Search interest · 12-month trend
Demographics of Ice fishing fans
46.2% are female, 53.8% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 41.2 |
| Estimated audience size | 820,466 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Ice fishing audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.8% |
| Japan | 17.5% |
| Canada | 4.6% |
Geography
Where the Ice fishing audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~20K | 1.21× | |
| 02 | Bremen | ~8K | 1.19× | |
| 03 | Hessen | ~70K | 1.13× | |
| 04 | Saarland | ~10K | 1.07× | |
| 05 | Bayern | ~100K | 1.06× | |
| 06 | Berlin | ~40K | 1.01× | |
| 07 | Sachsen-Anhalt | ~20K | 1.01× | |
| 08 | Thüringen | ~20K | 1.00× | |
| 09 | Brandenburg | ~30K | 0.99× | |
| 10 | Sachsen | ~40K | 0.97× | |
| 11 | Hamburg | ~20K | 0.94× | |
| 12 | Schleswig-Holstein | ~30K | 0.90× | |
| 13 | Niedersachsen | ~70K | 0.89× | |
| 14 | Baden-Württemberg | ~100K | 0.88× | |
| 15 | Nordrhein-Westfalen | ~200K | 0.87× | |
| 16 | Rheinland-Pfalz | ~40K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ice fishing audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | State school | Kids & Family | 38.75× | ||
| 02 | Freshwater aquarium | Pets & Animals | 32.29× | ||
| 03 | Shellfish | Food & Beverages | 28.01× | ||
| 04 | Rim (wheel) | Cars & Mobility | 21.46× | ||
| 05 | Cervical vertebrae | Health | 20.16× | ||
| 06 | Midnight in Paris | Movies & TV | 20.00× | ||
| 07 | Mark Harmon | Movies & TV | 18.35× | ||
| 08 | Angling | Sports | 16.35× | ||
| 09 | Granit Xhaka | Sports | 15.36× | ||
| 10 | Armageddon (1998 film) | Movies & TV | 15.01× | ||
| 11 | Catfish | Movies & TV | 12.90× | ||
| 12 | Tom Selleck | Movies & TV | 12.87× | ||
| 13 | Shimano | Cars & Mobility | 12.04× | ||
| 14 | Lena Headey | Movies & TV | 9.82× | ||
| 15 | Love & Sex | Kids & Family | 9.80× | ||
| 16 | Aquarium | Pets & Animals | 9.73× | ||
| 17 | Wood carving | Home & Garden | 8.21× | ||
| 18 | Bicycle helmet | Cars & Mobility | 7.69× | ||
| 19 | Largemouth bass | Food & Beverages | 7.44× | ||
| 20 | Postbank | Business & Career | 3.59× |
Personality of the Ice fishing audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.86× | |
| Risk Appetite | THRILL | 1.77× | |
| Patriotism | CONSERVATISM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Creativity | OPEN | 0.72× | |
| Indulgence | JOY | 0.86× |
Frequently asked questions
How many fans does Ice fishing have in Germany?
Ice fishing has an estimated audience of 820,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ice fishing fans?
46.2% of Ice fishing fans are female, 53.8% are male, with an average age of 41.2 years.
Which brands do Ice fishing fans like most?
Ice fishing fans show strongest brand affinity for State school (38.75×), Shellfish (28.01×), and Shimano (12.04×) over the country average.
Where do Ice fishing fans live in Germany?
Ice fishing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Ice fishing fans also like?
Beyond Ice fishing itself, the audience over-indexes on Shellfish (28.01×), Shimano (12.04×), Love & Sex (9.8×), and Freshwater aquarium (32.29×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Ice fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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