Ice fishing Audience in Germany
Ice fishing has an estimated audience of 820,466 people in Germany. 46.2% are female, 53.8% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Enzkreis, VfL Wolfsburg, Gil Ofarim, Dog breed, Eco Friendly Living.
The average Ice fishing fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Enzkreis, VfL Wolfsburg, Gil Ofarim, with strongest over-indexing on Enzkreis (39× the country average). Demographically, the Ice fishing audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Healthy Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Ice fishing fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 41.2 |
| Estimated audience size | 820,466 |
Audience persona
The typical Ice fishing fan in Germany is balanced, around 41.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 164,201 | 0.91× |
| Bayern | 137,724 | 1.04× |
| Baden-Württemberg | 97,785 | 0.87× |
| Niedersachsen | 68,657 | 0.86× |
| Hessen | 51,819 | 0.83× |
| Sachsen | 43,468 | 1.08× |
| Berlin | 32,858 | 0.9× |
| Rheinland-Pfalz | 30,702 | 0.75× |
| Mecklenburg-Vorpommern | 25,354 | 1.62× |
| Brandenburg | 24,198 | 0.95× |
| Thüringen | 22,962 | 1.1× |
| Schleswig-Holstein | 22,729 | 0.77× |
| Sachsen-Anhalt | 20,125 | 0.95× |
| Hamburg | 18,183 | 0.98× |
| Saarland | 9,986 | 0.99× |
| Bremen | 9,800 | 1.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 39× | Travel & Leisure |
| VfL Wolfsburg | 3.1× | Sports |
| Gil Ofarim | 2.27× | Music & Radio |
| Dog breed | 1.54× | Pets & Animals |
| Eco Friendly Living | 5.45× | Home & Garden |
| Urban Outfitters | 1.9× | Shopping |
| Mechanic | 2.43× | Cars & Mobility |
| Progressive rock | 1.77× | Music & Radio |
| MK | 2.89× | Music & Radio |
| Google Home | 5.54× | Technology & Electronics |
| Stucco | 2.31× | Home & Garden |
| Nationality | 2.53× | Politics & Society |
| Ember.js | 20× | Technology & Electronics |
| Commercial mortgage | 1.53× | Business & Career |
| Pai gow | 17.06× | Games |
| Hauptschule | 5.7× | Kids & Family |
| Icon (magazine) | 1.87× | Arts & Culture |
| Las Terrenas | 12.53× | Travel & Leisure |
| Eindhoven | 1.52× | Travel & Leisure |
| Building insulation | 2.93× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.77 |
| DIY Mentality | THRILL | 1.68 |
| Spirituality | BALANCE | 1.66 |
| Urban Lifestyle | OPEN | 1.62 |
| Sustainability | BALANCE | 1.6 |
| Pet Ownership | JOY | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Japan | 17.5% |
| Canada | 4.6% |
See Ice fishing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Ice fishing have in Germany?
Ice fishing has an estimated audience of 820,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ice fishing fans?
46.2% of Ice fishing fans are female, 53.8% are male, with an average age of 41.2 years.
Which brands do Ice fishing fans like most?
Ice fishing fans show strongest brand affinity for Enzkreis (39×), VfL Wolfsburg (3.1×), and Gil Ofarim (2.27×) over the country average.
Where do Ice fishing fans live in Germany?
Ice fishing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 164,201), Bayern (reach 137,724), and Baden-Württemberg (reach 97,785). These three regions account for the largest share of the active audience.
What other brands do Ice fishing fans also like?
Beyond Ice fishing itself, the audience over-indexes on VfL Wolfsburg (3.1×), Gil Ofarim (2.27×), Dog breed (1.54×), and Eco Friendly Living (5.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ice fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.