Ice fishing Audience in United States

Ice fishing logo

Ice fishing has an estimated audience of 5,431,100 people in United States. 24.0% are female, 76.0% are male, average age 41.3. Top regions: Minnesota, California, New York. Top brand affinities: Israel, Urban Outfitters, Electrolyte, Nebraska Cornhuskers football, Alaska.

The average Ice fishing fan in United States is 41.3 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, New York. Top brand affinities include Israel, Urban Outfitters, Electrolyte, with strongest over-indexing on Israel (2.93× the country average). Demographically, the Ice fishing audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Ice fishing fans

Demographic split for Ice fishing audience in United States
MetricValue
Female24.0%
Male76.0%
Average age41.3
Estimated audience size5,431,100

Audience persona

The typical Ice fishing fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Ice fishing in United States
RegionReachAffinity
Minnesota316,4524.07×
California247,7530.41×
New York244,6460.81×
Wisconsin225,7622.76×
Michigan220,1831.55×
Texas192,3020.41×
Florida161,4220.44×
Illinois160,1450.89×
Pennsylvania127,1800.7×
Ohio103,8430.62×
Massachusetts98,8870.92×
Colorado92,9921.09×
Iowa74,5401.67×
New Jersey72,2420.52×
Indiana70,7150.71×
North Carolina69,4630.43×
Washington68,7250.63×
Virginia66,4370.5×
Georgia66,0700.39×
Missouri52,5900.6×
Utah49,9241.03×
Maine46,4702.39×
Tennessee45,5100.42×
Connecticut42,5340.78×
Arizona41,9930.38×
Maryland40,5900.43×
North Dakota38,8663.48×
Oregon36,4550.59×
Nebraska33,0881.21×
Alaska32,8052.82×
South Dakota32,3612.58×
South Carolina30,7000.38×
New Hampshire30,3701.42×
Kentucky29,9210.44×
Kansas27,7570.65×
Alabama27,4640.36×
Oklahoma27,2580.45×
Nevada26,6980.51×
Louisiana26,6430.38×
Idaho26,5240.97×
Montana26,1421.73×
Vermont19,0992×
Arkansas18,9390.42×
Mississippi14,4800.32×
West Virginia14,1120.56×
Hawaii13,1820.56×
Wyoming13,0281.62×
New Mexico12,2600.45×
Rhode Island10,9640.63×
Washington, District of Columbia8,3710.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ice fishing audience
BrandAffinityCategory
Israel2.93×Travel & Leisure
Urban Outfitters2.46×Shopping
Electrolyte5.95×Health
Nebraska Cornhuskers football4.13×Sports
Alaska1.89×Travel & Leisure
Minnesota1.72×Travel & Leisure
Product design1.82×Business & Career
Pillow1.75×Home & Garden
JDSU2.47×Business & Career
UK garage3.96×Music & Radio
MK2.92×Music & Radio
3D printing1.69×Technology & Electronics
Staycation2.17×Home & Garden
Pro-Ject2.53×Music & Radio
Nasal cavity5.01×Health
Jennifer Fisher Jewelry14.31×Fashion & Accessoires
Home staging2.91×Home & Garden
Jesse Plemons1.72×Movies & TV
Glossier2.59×Beauty & Wellness
WESH2.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ice fishing audience
TraitClusterScore
PatriotismCONSERVATISM1.72
Sports ActivityPOWER1.27
SustainabilityBALANCE1.21
TravellingTHRILL1.19
Need for SecurityCONSERVATISM1.16
Risk AppetiteTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Ice fishing
CountryShare
United States27.8%
Japan17.5%
Canada4.6%

See Ice fishing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Ice fishing have in United States?

Ice fishing has an estimated audience of 5,431,100 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Ice fishing fans?

24.0% of Ice fishing fans are female, 76.0% are male, with an average age of 41.3 years.

Which brands do Ice fishing fans like most?

Ice fishing fans show strongest brand affinity for Israel (2.93×), Urban Outfitters (2.46×), and Electrolyte (5.95×) over the country average.

Where do Ice fishing fans live in United States?

Ice fishing fans in United States are most concentrated in Minnesota (reach 316,452), California (reach 247,753), and New York (reach 244,646). These three regions account for the largest share of the active audience.

What other brands do Ice fishing fans also like?

Beyond Ice fishing itself, the audience over-indexes on Urban Outfitters (2.46×), Electrolyte (5.95×), Nebraska Cornhuskers football (4.13×), and Alaska (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.