Rascasse Audience Intelligence

Ice fishing Audience in United States

A data profile of the people who buy, follow and care about Ice fishing in United States — modelled from more than twelve digital signal sources. Ice fishing has an estimated audience of 5,431,100 people in United States.

#93among Sport in United States#3583among Topic in United States#536in Sports

The average Ice fishing fan in United States is 41.3 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, New York.

Top brand affinities include Sportsman's Warehouse, Angling, Spinnerbait, with strongest over-indexing on Sportsman's Warehouse (8.26× the country average).

Demographically, the Ice fishing audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ice fishing fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Sportsman's Warehouse.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice fishing profile in United States.

Audience size
5.4M
in United States
Gender
24.0%♀
76.0% male
Age
41.3
average years
Country rank
#6211
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ice fishing fans

24.0% are female, 76.0% are male, average age 41.3.

Fig. 02

Gender split

24.0%
Female
76.0%
Male
Demographic split for Ice fishing audience in United States
MetricValue
Female24.0%
Male76.0%
Average age41.3
Estimated audience size5,431,100
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Ice fishing audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4921%
50+27%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Ice fishing audience comes from United States.

Worldwide audience distribution share by country for Ice fishing
CountryShare
United States27.8%
Japan17.5%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice fishing audience in United States is strongest.

Fig. 05

Top regions by affinity

Ice fishing fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~40K3.90×
02Minnesota~300K3.69×
03Alaska~30K2.61×
04Wisconsin~200K2.55×
05South Dakota~30K2.30×
06Maine~40K2.14×
07Vermont~20K1.77×
08Iowa~70K1.50×
09Montana~20K1.47×
10Michigan~200K1.37×
11New Hampshire~30K1.37×
12Wyoming~10K1.33×
13Nebraska~30K1.10×
14Idaho~30K0.96×
15Colorado~80K0.93×
16Utah~50K0.93×
17Massachusetts~90K0.88×
18Connecticut~50K0.85×
19Illinois~200K0.83×
20Rhode Island~10K0.77×
21New York~200K0.76×
22Hawaii~20K0.74×
23Indiana~70K0.73×
24West Virginia~20K0.73×
25Pennsylvania~100K0.71×
26Kansas~30K0.71×
27Oregon~40K0.67×
28Washington, District of Columbia~10K0.66×
29Washington~70K0.65×
30Missouri~60K0.65×
31New Mexico~20K0.65×
32Ohio~100K0.64×
33Kentucky~40K0.64×
34Arkansas~30K0.63×
35Mississippi~30K0.61×
36Oklahoma~40K0.60×
37New Jersey~80K0.59×
38Nevada~30K0.58×
39Virginia~80K0.57×
40Maryland~50K0.55×
41Louisiana~40K0.55×
42Alabama~40K0.54×
43North Carolina~80K0.51×
44South Carolina~40K0.51×
45Tennessee~50K0.50×
46California~300K0.48×
47Georgia~80K0.48×
48Arizona~50K0.48×
49Texas~200K0.46×
50Florida~200K0.46×
Fig. 06

Affinity by region

Affinity by region — Ice fishing, United States
0.46×1.00×3.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice fishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice fishing audience
#·InterestCategoryAffinity×
01SpinnerbaitSports23.20×
02ShimanoCars & Mobility10.09×
03Weber GrillsHome & Garden9.36×
04Sportsman's WarehouseShopping8.26×
05AnglingSports6.62×
06MotorboatCars & Mobility6.50×
07Lawn mowerHome & Garden4.54×
08Touring motorcycleCars & Mobility4.22×
09Motorcycle accessoriesCars & Mobility4.15×
10Dominican RepublicTravel & Leisure3.63×
11Fly fishingSports3.55×
12Masters TournamentSports2.96×
13NASCARSports2.83×
14Discount TireShopping2.74×
15AuctionShopping2.37×
16Bass guitarMusic & Radio2.24×
17FishingSports2.19×
18CampingTravel & Leisure2.18×
19Planet FitnessSports1.98×
20GolfSports1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice fishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ice fishing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.76×
Convenience OrientationPREMIUM1.50×
TravellingTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ice fishing audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
CreativityOPEN0.77×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ice fishing have in United States?

Ice fishing has an estimated audience of 5,431,100 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Ice fishing fans?

24.0% of Ice fishing fans are female, 76.0% are male, with an average age of 41.3 years.

03

Which brands do Ice fishing fans like most?

Ice fishing fans show strongest brand affinity for Sportsman's Warehouse (8.26×), Angling (6.62×), and Spinnerbait (23.2×) over the country average.

04

Where do Ice fishing fans live in United States?

Ice fishing fans in United States are most concentrated in Minnesota (reach ~300K), California (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ice fishing fans also like?

Beyond Ice fishing itself, the audience over-indexes on Angling (6.62×), Spinnerbait (23.2×), Motorboat (6.5×), and Shimano (10.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Ice fishing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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