Rascasse Audience Intelligence

Spinnerbait Audience in United States

A data profile of the people who buy, follow and care about Spinnerbait in United States — modelled from more than twelve digital signal sources. Spinnerbait has an estimated audience of 896,535 people in United States.

#9082among Topic in United States#2362in Sports

The average Spinnerbait fan in United States is 38.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Visa Electron, Sia, Ice fishing, with strongest over-indexing on Visa Electron (354.86× the country average).

Demographically, the Spinnerbait audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spinnerbait fan in United States is more male, around 38.8 years old, with strong Spirituality tendencies and a notable affinity for Visa Electron.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spinnerbait profile in United States.

Audience size
897K
in United States
Gender
18.7%♀
81.3% male
Age
38.8
average years
Country rank
#25471
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spinnerbait fans

18.7% are female, 81.3% are male, average age 38.8.

Fig. 02

Gender split

18.7%
Female
81.3%
Male
Demographic split for Spinnerbait audience in United States
MetricValue
Female18.7%
Male81.3%
Average age38.8
Estimated audience size896,535
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Spinnerbait audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Spinnerbait audience comes from United States.

Worldwide audience distribution share by country for Spinnerbait
CountryShare
United States22.2%
Japan16.1%
Italy14.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spinnerbait audience in United States is strongest.

Fig. 05

Top regions by affinity

Spinnerbait fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K3.50×
02Nevada~10K1.52×
03Montana~3K1.35×
04Minnesota~20K1.30×
05Arkansas~10K1.29×
06Wisconsin~20K1.23×
07Nebraska~5K1.22×
08Virginia~30K1.19×
09Michigan~30K1.16×
10North Dakota~2K1.12×
11Iowa~8K1.10×
12Texas~80K1.07×
13Oklahoma~10K1.07×
14Maryland~20K1.05×
15Louisiana~10K1.05×
16South Dakota~2K1.05×
17New York~50K1.03×
18Indiana~20K1.03×
19Kentucky~10K1.03×
20West Virginia~4K1.02×
21Kansas~7K1.01×
22Alabama~10K1.00×
23North Carolina~30K0.98×
24Tennessee~20K0.98×
25Ohio~30K0.97×
26Missouri~10K0.97×
27Florida~60K0.96×
28Pennsylvania~30K0.94×
29Georgia~30K0.94×
30South Carolina~10K0.94×
31Maine~3K0.94×
32Illinois~30K0.93×
33Idaho~4K0.93×
34New Hampshire~3K0.90×
35Colorado~10K0.89×
36Vermont~1K0.88×
37Massachusetts~20K0.87×
38Utah~7K0.86×
39Hawaii~3K0.86×
40Delaware~2K0.85×
41New Jersey~20K0.84×
42Arizona~20K0.84×
43Washington~20K0.84×
44Connecticut~7K0.83×
45Oregon~8K0.81×
46Alaska~2K0.79×
47California~80K0.77×
48Washington, District of Columbia~2K0.77×
49New Mexico~3K0.75×
50Rhode Island~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Spinnerbait, United States
0.74×1.00×3.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spinnerbait audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spinnerbait audience
#·InterestCategoryAffinity×
01Visa ElectronBusiness & Career354.86×
02Topwater fishing lureTopic50.89×
03SiaMusic & Radio42.73×
04LPMusic & Radio38.93×
05Tackle WarehouseShopping35.81×
06Common carpPets & Animals34.43×
07Brown troutPets & Animals31.60×
08Kevin Nash (carp angler)Sports30.31×
09CarpPets & Animals28.42×
10Fly fishing tackleSports24.27×
11Ice fishingSports23.20×
12Fishing sinkerTopic18.06×
13DuckPets & Animals11.24×
14Fishing baitPets & Animals8.55×
15Fishing lineSports8.49×
16SportsSports2.17×
17FoodFood & Beverages2.15×
18Food and drinkFood & Beverages2.01×
19Arts and musicArts & Culture2.01×
20MusicBusiness & Career1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spinnerbait audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spinnerbait audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.64×
Urban LifestyleOPEN1.53×
Healthy LifestyleBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spinnerbait audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
CreativityOPEN0.73×
Social Media UsageJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spinnerbait have in United States?

Spinnerbait has an estimated audience of 896,535 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Spinnerbait fans?

18.7% of Spinnerbait fans are female, 81.3% are male, with an average age of 38.8 years.

03

Which brands do Spinnerbait fans like most?

Spinnerbait fans show strongest brand affinity for Visa Electron (354.86×), Sia (42.73×), and Ice fishing (23.2×) over the country average.

04

Where do Spinnerbait fans live in United States?

Spinnerbait fans in United States are most concentrated in Texas (reach ~80K), California (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Spinnerbait fans also like?

Beyond Spinnerbait itself, the audience over-indexes on Sia (42.73×), Ice fishing (23.2×), Tackle Warehouse (35.81×), and Topwater fishing lure (50.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Spinnerbait audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spinnerbait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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