Spinnerbait Audience in United States
Spinnerbait has an estimated audience of 896,535 people in United States. 18.7% are female, 81.3% are male, average age 38.8. Top regions: Texas, California, Florida. Top brand affinities: Sia, Ice fishing, Tackle Warehouse, Topwater fishing lure, LP.
The average Spinnerbait fan in United States is 38.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Sia, Ice fishing, Tackle Warehouse, with strongest over-indexing on Sia (42.73× the country average). Demographically, the Spinnerbait audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Spinnerbait fans
| Metric | Value |
|---|---|
| Female | 18.7% |
| Male | 81.3% |
| Average age | 38.8 |
| Estimated audience size | 896,535 |
Audience persona
The typical Spinnerbait fan in United States is more male, around 38.8 years old, with strong Risk Appetite tendencies and a notable affinity for Sia.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 86,610 | 1.12× |
| California | 82,154 | 0.83× |
| Florida | 61,628 | 1.02× |
| New York | 56,617 | 1.13× |
| Pennsylvania | 29,633 | 0.98× |
| Illinois | 28,737 | 0.96× |
| Ohio | 27,939 | 1.01× |
| Virginia | 27,702 | 1.27× |
| Michigan | 27,434 | 1.17× |
| North Carolina | 27,147 | 1.01× |
| Georgia | 26,691 | 0.97× |
| Mississippi | 26,257 | 3.55× |
| New Jersey | 20,563 | 0.9× |
| Maryland | 16,853 | 1.09× |
| Indiana | 16,547 | 1.01× |
| Tennessee | 16,329 | 0.91× |
| Massachusetts | 16,237 | 0.92× |
| Wisconsin | 16,101 | 1.19× |
| Arizona | 15,947 | 0.87× |
| Washington | 15,887 | 0.88× |
| Minnesota | 15,853 | 1.23× |
| Nevada | 13,851 | 1.6× |
| Missouri | 13,246 | 0.92× |
| Colorado | 12,956 | 0.92× |
| South Carolina | 12,089 | 0.9× |
| Louisiana | 10,716 | 0.93× |
| Kentucky | 10,642 | 0.95× |
| Alabama | 10,500 | 0.84× |
| Oklahoma | 9,346 | 0.94× |
| Oregon | 8,455 | 0.82× |
| Iowa | 7,651 | 1.04× |
| Connecticut | 7,544 | 0.84× |
| Arkansas | 7,507 | 1.02× |
| Kansas | 6,733 | 0.95× |
| Utah | 6,730 | 0.84× |
| Nebraska | 5,255 | 1.17× |
| Idaho | 3,826 | 0.85× |
| West Virginia | 3,612 | 0.87× |
| Montana | 3,464 | 1.39× |
| Hawaii | 3,212 | 0.83× |
| New Mexico | 3,134 | 0.7× |
| New Hampshire | 3,008 | 0.85× |
| Maine | 2,748 | 0.86× |
| South Dakota | 2,037 | 0.98× |
| Washington, District of Columbia | 2,000 | 0.74× |
| North Dakota | 1,937 | 1.05× |
| Rhode Island | 1,905 | 0.67× |
| Delaware | 1,659 | 0.67× |
| Alaska | 1,286 | 0.67× |
| Vermont | 1,246 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sia | 42.73× | Music & Radio |
| Ice fishing | 23.2× | Sports |
| Tackle Warehouse | 35.81× | Shopping |
| Topwater fishing lure | 50.89× | |
| LP | 38.93× | Music & Radio |
| Carp | 28.42× | Pets & Animals |
| Brown trout | 31.6× | Pets & Animals |
| Fishing line | 8.49× | Sports |
| Fly fishing tackle | 24.27× | Sports |
| Common carp | 34.43× | Pets & Animals |
| Fishing sinker | 18.06× | |
| Fishing bait | 8.55× | Pets & Animals |
| Kevin Nash (carp angler) | 30.31× | Sports |
| Sports | 2.17× | Sports |
| Food | 2.15× | Food & Beverages |
| Duck | 11.24× | Pets & Animals |
| Food and drink | 2.01× | Food & Beverages |
| Music | 1.96× | Business & Career |
| Arts and music | 2.01× | Arts & Culture |
| Leisure | 2.56× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.21 |
| Patriotism | CONSERVATISM | 1.44 |
| Need for Security | CONSERVATISM | 1.21 |
| DIY Mentality | THRILL | 1.18 |
| Tradition | CONSERVATISM | 1.08 |
| Individualism | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 16.1% |
| Italy | 14.6% |
See Spinnerbait audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Spinnerbait have in United States?
Spinnerbait has an estimated audience of 896,535 people in United States, concentrated in Texas and California.
What is the gender split and age of Spinnerbait fans?
18.7% of Spinnerbait fans are female, 81.3% are male, with an average age of 38.8 years.
Which brands do Spinnerbait fans like most?
Spinnerbait fans show strongest brand affinity for Sia (42.73×), Ice fishing (23.2×), and Tackle Warehouse (35.81×) over the country average.
Where do Spinnerbait fans live in United States?
Spinnerbait fans in United States are most concentrated in Texas (reach 86,610), California (reach 82,154), and Florida (reach 61,628). These three regions account for the largest share of the active audience.
What other brands do Spinnerbait fans also like?
Beyond Spinnerbait itself, the audience over-indexes on Ice fishing (23.2×), Tackle Warehouse (35.81×), Topwater fishing lure (50.89×), and LP (38.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Spinnerbait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.